Sr. Project Manager / AI Implementations, Growth Marketing Operations

ABOUT THE ROLE

The Growth Marketing Operations (GROMO) team serves as the operational backbone of Growth, delivering accurate, compliant, and consistent member communications at enterprise scale across email, SMS, push, direct mail, and emerging channels. As we transition to an AI-first operating model, we need a Project Manager who will architect the systems and scaffolding that enable the entire team to work in an agentic way.

We're hiring a Senior Project Manager / AI Implementations to lead GROMO and the broader Growth team toward AI adoption and optimal usage. This role sits within the Project Management Office (PMO) and represents a strategic investment in both building the infrastructure that enables distributed innovation and owning the outcomes of that transformation.

This is not traditional project management. You'll operate across three dimensions:

1. Builder & Architect: You'll create the infrastructure that empowers others to build—designing the guardrails, documentation, training, and support structures that help team members bridge from idea to implementation. You'll also lead by example, directly building key shared tools and infrastructure while coaching others to do the same.

2. Ecosystem Owner: You'll maintain the GROMO AI tool repository with strong organization, version control, and quality standards. You'll design workflows that ensure tools are discoverable, properly onboarded, and embedded into daily operations—preventing tool graveyard syndrome where things are built but never used.

3. Transformation Strategist: You'll track our manual-to-automation percentage across GROMO workflows, establish baseline metrics, and provide strategic visibility to leadership on where we are in the journey and where to invest next. You'll measure operational impact (efficiency gained, time saved, error reduction) and prioritize the roadmap based on ROI.

You'll bring the right teams together (GROMO, Engineering, Growth) to unblock AI initiatives, translate concepts into actionable plans, and ensure the team has the knowledge, tools, and protected time needed to develop their own AI agents and automation. You'll use systematic approaches to democratize AI tool development across GROMO, shifting from centralized building to distributed innovation where every team member can create solutions for their unique workflows.

This role reports to the Senior Manager, Project & Strategy Operations and works in close partnership with GROMO's three verticals: Project Management, Technical Operations, and Quality Assurance.

WHAT YOU'LL ACCOMPLISH

Build & Own the GROMO AI Tool Ecosystem

• Establish and maintain the GROMO AI tool repository as a well-organized, high-quality asset library with clear version control, documentation standards, and deprecation protocols

• Build shared infrastructure and reusable components (e.g., common MCPs, skill libraries, agent patterns) that reduce time-to-prototype from weeks to days and accelerate tool development across the team

• Ship 3-5 high-impact shared tools per quarter that solve common operational challenges (e.g., campaign QA automation, segmentation validation, compliance checking)

• Design scaffolding, templates, and frameworks that enable non-technical team members to go from concept to working prototype independently

Drive AI Tool Adoption & Workflow Integration

• Design and implement usage workflows that ensure AI tools are discoverable, properly onboarded, and structurally embedded into daily operations—not just built and abandoned

• Increase AI tool adoption rates quarter-over-quarter, with a target of 80% of GROMO team members actively using at least one AI tool in their core workflow within 6 months

• Conduct workflow audits to identify where AI tools are underutilized or workflows haven't been redesigned to leverage automation, then create intervention plans to close adoption gaps

• Partner with PMO, Technical Operations, and Quality Assurance to redesign future-state workflows that integrate AI capabilities seamlessly while maintaining quality standards (98.5%+ accuracy target)

Track Manual-to-Automation Progress & Identify Opportunities

• Establish baseline metrics for manual-to-automation percentage across all GROMO workflows and track quarterly improvement toward a target of 40% automation coverage by end of 2026

• Provide executive-level dashboards and reporting that quantify operational impact: efficiency gained, time saved, error reduction, throughput improvement, and team capacity unlocked

• Prioritize the AI tool development roadmap based on ROI analysis, identifying high-impact opportunities where automation can reduce manual toil or improve quality

• Deliver regular strategic recommendations to GROMO leadership on where to invest next, supported by data on workflow bottlenecks, manual effort distribution, and automation feasibility

Enable Team Capability & Self-Service Building

• Build training programs and enablement materials that progressively develop team capability from foundational AI literacy to hands-on tool building, with measurable skill progression milestones

• Create comprehensive documentation, playbooks, and best practices that codify AI-first ways of working and enable self-service learning—reducing dependency on centralized support

• Establish rhythm and rituals (e.g., monthly AI showcases, hackfest sessions, office hours) that create protected space for learning, experimentation, and knowledge sharing

• Serve as the primary connector between team members with AI tool ideas and the technical resources needed to bring them to life, facilitating discovery sessions that translate operational pain points into well-scoped implementation opportunities

Coordinate Cross-Functional AI Initiatives

• Lead 2-3 high-visibility technical projects per quarter that require collaboration between GROMO, MarTech Engineering, Growth, and Data Science

• Serve as the technical program management liaison, translating business requirements into technical specifications, managing dependencies, and driving decision-making across teams

• Manage end-to-end project lifecycles for complex AI implementations from discovery through rollout, ensuring on-time delivery and successful adoption

• Prototype and validate AI tool concepts quickly, proving value and securing stakeholder buy-in before committing to full-scale implementation

REQUIRED QUALIFICATIONS

Education & Experience

• Bachelor's degree in Computer Science, Engineering, Business, Operations, or related field (or equivalent experience)

• 7-10 years of project management, technical program management, or marketing operations experience, including managing complex, cross-functional initiatives

• Demonstrated experience building with AI/LLM tools (e.g., Claude Code, VS Code, Cursor, ChatGPT, Glean agents) to solve operational problems or create productivity tooling

• Track record of enabling others through training, coaching, or technical enablement programs—not just building for others, but teaching them how to build

Technical Skills

• Hands-on experience writing code or building with AI coding assistants (Python, JavaScript, or similar languages preferred)—you should be comfortable prototyping, iterating, and shipping functional tools

• Experience with Git and GitHub (or GitLab/Bitbucket) for version control, repository organization, and collaboration—comfortable with branching, pull requests, code review workflows, and maintaining organized repo structures with clear documentation and deprecation protocols

• Track record of maintaining internal tool libraries or repositories—establishing organization standards, documentation practices, and governance that keep assets discoverable and prevent technical debt accumulation

• Ability to assess technical feasibility and engage with engineering teams as a credible partner, understanding architecture tradeoffs and implementation complexity

• Strong understanding of modern marketing technology stacks, including marketing automation platforms (Iterable, Braze), CRM systems (Salesforce), and workflow management tools (Asana, Jira, Linear)

• Proficiency in SQL for data validation, segmentation logic verification, and campaign analysis

• Familiarity with API integrations, serverless deployment, automation frameworks, and AI agent architectures

Program Management & Enablement

• Proven ability to design and execute enablement programs that drive behavior change and capability building across distributed teams

• Strong facilitation skills—able to run workshops, hackfests, office hours, and training sessions that make technical concepts accessible

• Experience with Agile, Scrum, Waterfall, or hybrid project management methodologies; PMP, CAPM, CSM, or equivalent experience expected

• Process design expertise—able to map current-state workflows, identify inefficiencies, and architect improved future-state processes

Communication & Influence

• Excellent written and verbal communication skills, with the ability to translate complex technical concepts for non-technical audiences and create clear, actionable documentation

• Demonstrated ability to influence without authority, driving adoption and alignment across distributed teams through coaching and relationship building

• Experience building communities of practice or centers of excellence that foster knowledge sharing and collective learning

PREFERRED QUALIFICATIONS

• Experience in high-growth, fast-paced environments (health tech, SaaS, fintech, or digital commerce preferred)

• Prior work in marketing operations, growth marketing, or lifecycle marketing with exposure to high-volume, data-driven campaigns

• Background in technical enablement, developer experience, platform engineering, or internal tooling teams

• Experience building or maintaining internal developer platforms, tool libraries, or centers of excellence with established contribution guidelines and quality standards

• Experience designing and running hackathons, innovation programs, or internal AI adoption initiatives

• Familiarity with HIPAA, SOC 2, CCPA, or other compliance frameworks governing marketing operations

• Track record of building documentation, playbooks, or knowledge bases that drive standardization and operational maturity

• Experience with agent orchestration frameworks, MCP (Model Context Protocol) integrations, or agentic AI architectures

KEY COMPETENCIES

Enablement-First Mindset

You believe the best solutions come from the people closest to the work. You're energized by removing barriers, creating pathways, and watching others succeed in building their own tools.

Technical Credibility with Teaching Ability

You've built tools yourself and can guide others through the building process. You know when to teach someone to fish versus when to provide the fish, and you excel at both.

Systems Thinking

You design for distributed success, not centralized control. You see how to create frameworks that scale across a team, understanding that the right scaffolding multiplies impact exponentially.

Bridge-Building

You naturally connect people with complementary skills and needs. You know when to bring Engineering into the room, when to shield the team from complexity, and how to facilitate productive collaboration.

Ambiguity Management

You thrive in environments where the path forward isn't fully defined. You're comfortable making bounded assumptions, running experiments, and iterating based on what you learn.

Learn-It-All Orientation

You actively seek feedback, rapidly ramp in new domains, and continuously evolve your approach. You model a growth mindset and create psychological safety for others to experiment and learn.

WORKING RELATIONSHIPS

Reports to

Senior Manager, Project & Strategy Operations

Key Collaborators

• GROMO Leadership Team: Denette McCloskey (Sr. Director), Erin Brown (Sr. Manager, PMO), and leaders across Technical Operations and Quality Assurance

• Project Management Office: Codi Hemingway, Katie Beck, Tanith Campbell-Stievenard (PM peers)

• MarTech Engineering & Growth Product: Nathan Swartley, Blaine OBrien, Stella Sun, and engineering leads for platform automation and tooling

• Enrollment Marketing & Client Success: Samantha Rosesmith, Julie Harris, Coleen Farias, and operational stakeholders driving campaign execution

• Data Science: Jonathan Westfield, Harshad Shrikhande, Tyler Stevenson, and analytics partners for data-driven insights and experimentation

Cross-Functional Partners

Growth (Acquisition, Enrollment Marketing, Product & Lifecycle Marketing), Data Science, Creative, Client Success

WHY THIS ROLE MATTERS

This role is pivotal to GROMO's evolution from a high-performing operations team to an AI-led Growth Marketing Operations organization where every team member can build the tools they need to work more effectively. Rather than creating dependency on a single builder, you'll create a culture and capability that scales across the entire team.

You'll have:

• Transformational Impact: Enable dozens of team members to build their own AI solutions, multiplying your impact far beyond what you could build alone

• Real Ownership: Authority to design enablement programs, allocate capacity, run hackfests, and shape how AI adoption happens across GROMO

• Strategic Visibility: Partnership with Growth and GROMO leadership on transformation initiatives with company-wide implications

• Career Growth: Opportunity to pioneer an emerging discipline at the intersection of technical program management, AI enablement, and marketing operations

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