Lead positioning, GTM, and adoption for Linktree's monetization suite. Partner with product, growth, and data teams to define linker personas, inform roadmap, run launches, drive activation and education, and maintain competitive market intelligence to grow paid conversion, GMV, and time-to-first-sale.
The role
What you'll doDefine the positioning for how linkers earn on Linktree
What you'll bring
What success looks like
Our Story
Where and How We Work
How we’ll help you thrive
We're looking for a strategic product marketer to shape how linkers earn money on Linktree. This role sits at the intersection of linker success and business growth, owning the positioning, narrative, and go-to-market for Linktree's monetization suite. That suite is anchored in our own earning tools (digital downloads, coaching, and courses, etc) and spans every way linkers make money on the platform.
You'll partner closely with the product teams building these experiences, using linker insight and market intelligence to sharpen how we position, launch, and grow adoption of earning tools across our linker base. You'll define who our highest-potential monetizing linkers are, what they need, and how Linktree credibly competes in an increasingly crowded linker economy.
If you love building product narratives that directly improve people's livelihoods and want to own a category that matters to both linkers and Linktree's business, this is a chance to do meaningful work at scale.
- Develop clear, differentiated positioning and messaging for Linktree's monetization suite (digital downloads, coaching, courses, affiliate revenue, etc) and what comes next across linker segments, verticals, and earning maturity levels.
- Translate complex product capabilities into simple value propositions: what linkers can sell, how it works, and why Linktree is the right home for it.
- Build a messaging architecture that scales. Each tool with its own identity, all reinforcing one coherent “earn on Linktree” story.
- Build deep linker personas, from first-time sellers to high-volume earners, to inform how we design, price, and surface monetization products.
- Influence roadmap prioritization with linker demand, competitive gaps, and earning-potential signals.
- Establish frameworks for evaluating new monetization opportunities, balancing linker value with platform economics and strategic fit.
- Act as the voice of the monetizing linker inside the product team, bringing qualitative insight, behavioral data, and competitive context to the table.
- Lead end-to-end GTM for new and evolving monetization products and features.
- Define launch strategy (audience segmentation, channel mix, creative direction, and success metrics) across owned, CRM, and in-product surfaces.
- Partner with content, social, and linker marketing teams to tell launch stories that feel real, credible, and linker-first.
- Identify the moments linkers are most likely to start monetizing, and build the messaging and in-product storytelling to capture them.
- Partner with CRM and lifecycle teams on targeted campaigns that move linkers from awareness to active earning.
- Work with data teams to monitor adoption funnels, surface drop-off points, and iterate on messaging to improve activation rates.
- Develop education and enablement content, from linker guides to case studies, that demystifies selling on Linktree.
- Maintain a clear view of the linker monetization landscape to sharpen our positioning and flag strategic opportunities.
- Synthesize linker feedback, social listening, and market signals into actionable insight for product and marketing teams.
- Articulate what makes Linktree's monetization offering meaningfully different: the distribution advantage, the audience, the simplicity.
- Be the connective tissue across product, growth, brand, and community marketing so monetization messaging is consistent and mutually reinforcing.
- Support localization and global expansion of earning tools with positioning that travels across markets.
- Help internal teams, from support to partnerships, articulate the value of Linktree's earning tools.
- 8+ years of experience in product marketing ideally with consumer-facing platforms, linker tools, or marketplace/commerce products.
- Deep familiarity with the linker economy: how linkers think about earning, the tools they compare, and what “making it” looks like at different stages.
- A storyteller who grounds creative work in data. Comfortable connecting qualitative linker insight with quantitative signals like GMV, take rate, and earning activation.
- A track record of GTM for consumer or prosumer launches that drove measurable adoption.
- Analytical enough to dig into performance data and extract the insight that shapes your next move.
- Comfortable with ambiguity. Our monetization suite is growing fast, and you'll build the narrative even while the product is taking shape.
- Collaborative and low-ego. As good at influencing without authority as you are at owning your lane.
- Paid conversion: linkers find enough success and value monetizing on Linktree that they willingly pay for our paid features.
- GMV and earning activation growth: more linkers selling, and selling more. The clearest signal the work is landing: growth in active monetizing linkers and the total value they generate through Linktree's first-party tools.
- Faster time-to-first-sale: new linkers who set up an earning tool reach their first transaction faster because onboarding messaging, in-product storytelling, and lifecycle campaigns are doing their job.
- Launch adoption rates: when a new monetization product ships, a meaningful share of target linkers activate within 30–60 days, reflecting the quality of the GTM and pre-launch education.
- Competitive differentiation: in qualitative research and win/loss analysis, linkers can clearly articulate why they sell on Linktree rather than a standalone tool, and the answer maps back to messaging this role owns.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $215,000-$225,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
Where and How We Work
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
How we’ll help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
Linktree San Francisco, California, USA Office
San Francisco, CA, United States, 94107
Similar Jobs
Cloud • Information Technology • Machine Learning
Lead technical accounting for complex transactions, ensuring GAAP/IFRS compliance and preparing technical memos (ASC 606, 842, 805, etc.). Provide guidance to business partners, manage external auditors and valuation specialists, develop policies and SOX controls, mentor staff, and drive automation of accounting workflows to support financial reporting and ad hoc accounting research.
Top Skills:
NetSuite
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Lead design and delivery of enterprise-grade integrations between Samsara and customer systems. Own architecture, implementation, mentorship, cross-functional coordination, troubleshooting, automation, and customer-facing technical enablement for complex B2B integrations.
Top Skills:
AWSAzureCodexConfluenceCursorGCPGitGleanJIRAKafkaMcpsNoSQLPower BIPubsubPythonRest ApisSQLTableauWebhooks
eCommerce • Fashion • Retail • Sales • Wearables • Design
Lead daily store operations to drive sales, profitability, and exceptional customer service. Recruit, coach, and develop a high-performing team; manage inventory, payroll, loss prevention, visual merchandising, scheduling, and local business plans. Serve as brand ambassador and ensure inclusive, results-driven store culture.
Top Skills:
Inventory Management SystemsLabor Management SystemsMS OfficeSales Reporting ToolsSocial Media
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
