SVP Marketing

WHAT YOU'LL DO

Brand, Content & Creative Excellence (30%)
• Own Samba’s brand — its voice, visual identity, positioning, and the way the company shows up in the world.
• Build a content engine that produces consistently and earns attention: editorial, long-form, social, video, data reports, and owned media — not just campaign bursts tied to product launches.
• Craft compelling brand stories that showcase Samba’s unique data advantage and AI innovation in a sea of ad tech noise — with the sensibility of a brand builder, not a demand gen operator
• Lead creative development across all channels — from data visualizations and infographics to video, case studies, and executive thought leadership
• Produce or directly oversee production of high-quality marketing materials; must bring a portfolio of work you and your team have created
• Build thought leadership programs positioning Samba executives as genuine industry authorities on TV measurement, AI, and advertising effectiveness
• Leverage our data goldmine: Turn Samba’s viewership and behavioral insights into industry reports and content that earn press coverage on their own merit
• Develop website strategy ensuring our digital presence reflects our innovation and is optimized for impact and conversion
• Translate technical complexity into clear, compelling narratives for advertisers, agencies, publishers, and — where relevant — consumer audiences who interact with Samba-powered experiences
• Build a multi-year brand architecture plan that gives Samba a distinct, durable identity across B2B and consumer contexts

Strategic Leadership & Vision (20%)
• Define and own Samba’s comprehensive marketing strategy aligned with business objectives, revenue targets, and product roadmap
• Drive brand positioning as the independent, trusted leader in TV viewership data, AI-powered measurement, and cross-screen advertising
• Develop go-to-market strategies for product launches, new markets, and strategic initiatives across our data, measurement, and audience solutions
• Shape market narratives around TV’s evolution, streaming economics, AI in advertising, and privacy-safe data activation
• Report directly to the CEO and serve as a key member of the executive leadership team, influencing company strategy and direction
• Build and execute a strategic roadmap that balances quick wins with long-term brand building

AI-Powered Marketing Innovation (20%)
• Own Samba’s AI marketing agenda — this is not a side project, it’s a core part of the job
• Build AI-native workflows across content production, creative iteration, campaign optimization, personalization, and audience targeting
• Identify and deploy the best generative AI, automation, and agentic tools available — and replace them when something better comes along
• Use AI to dramatically expand what the marketing team can produce without proportionally expanding headcount
• Develop Samba’s own AI-powered content and insights products as marketing assets — we have the data, the story is ours to tell
• Share learnings openly across the organization: what’s working, what’s not, and what’s next
• Stay ahead of the curve on AI trends in marketing technology and push the team to experiment continuously
• Position Samba as a thought leader on AI in advertising — not just a practitioner but a voice the industry listens to

Team Building & Operations (10%)
• Build and lead a high-performing marketing organization that is creative-first, metrics-aware, and aligned with company goals
• Hire A+ talent across brand, content, creative, product marketing, digital marketing, and marketing operations
• Create operational excellence: implement efficient processes, project management systems, and cross-functional workflows
• Manage marketing technology stack and optimize tools for automation, analytics, attribution, and campaign execution
• Foster collaboration with Product, Sales, Customer Success, Data Science, and Engineering teams
• Manage the marketing budget strategically, reallocating resources based on performance and ROI

External Representation & Industry Presence (10%)
• Represent Samba at key industry events including CES, Cannes Lions, Advertising Week, and IAB — prioritizing moments where Samba’s presence will create real impact
• Speak at conferences, participate in panels, and contribute to industry conversations
• Build relationships with key industry analysts (Forrester, Gartner, eMarketer) and ensure Samba is positioned favorably
• Cultivate strategic partnerships with industry organizations and ecosystem players
• Plan Samba’s event presence 12+ months in advance — no last-minute scrambles

Revenue Growth & Performance Marketing (10%)
• Support revenue-impacting metrics in partnership with Sales: pipeline contribution, customer acquisition cost (CAC), and marketing ROI
• Optimize the funnel from brand awareness through demand generation, lead nurturing, and sales enablement
• Partner closely with Sales leadership to ensure marketing-sales alignment and lead quality
• Drive account-based marketing (ABM) strategies targeting enterprise accounts and agency holding companies
• Implement data-driven decision frameworks using marketing automation and attribution modeling

WHO YOU ARE

 

Proven track record in B2B enterprise marketing selling to advertisers, agencies, publishers, or technology platforms

Deep ad tech or martech industry experience: Understanding of programmatic advertising, measurement, data platforms, identity solutions, or marketing technology ecosystems

Demonstrated revenue impact: Quantifiable examples of driving customer acquisition, pipeline growth, revenue contribution, and marketing ROI

Team building expertise: Experience scaling marketing teams from 5-10 to 30+ people while maintaining high performance and culture

C-level presence: Comfortable presenting to boards, investors, customers, and at major industry conferences

The Art: Creative Excellence

Exceptional storytelling ability with a strong creative vision for brand, content, and campaign development

Portfolio of work: Must provide examples of compelling creative campaigns, content, videos, infographics, or materials you've overseen

Strong writing skills: Ability to craft executive messaging, thought leadership, and persuasive marketing copy

Visual communication prowess: Experience directing or creating data visualizations, infographics, and presentation materials

Brand architecture expertise: Track record of building or repositioning brands in competitive markets

Content strategy mastery: Understanding of what content drives engagement at each stage of the B2B buyer journey

The Science: Metrics & Operations

Data-driven decision maker: Obsessed with metrics, KPIs, dashboards, and performance optimization

Deep analytics expertise: Proficiency with Google Analytics, marketing automation platforms (HubSpot, Marketo, Pardot), BI tools (Tableau, Looker), and attribution modeling

Revenue metrics fluency: Can articulate CAC, LTV, MQL-to-SQL conversion rates, pipeline velocity, marketing attribution, and ROI by channel

Marketing operations excellence: Experience implementing efficient processes, tech stacks, and cross-functional workflows

Budget management: Demonstrated ability to allocate millions in marketing spend efficiently and adjust based on performance

Strong POV on metrics: Can walk into any room and articulate exactly what's working, what's not, and what you'd change

Cultural Fit & Pace

Thrives in fast-paced chaos: You don't just tolerate ambiguity—you thrive in it

Bias toward action: Ships and iterates rather than waiting for perfection

Organized under pressure: Maintains structure and discipline even when "jumping from one fire to the next"

High emotional intelligence: Builds trust across teams and handles feedback with grace

Resilient and tenacious: Doesn't get rattled by setbacks; maintains momentum through challenges

Collaborative leadership style: Leads through influence, not authority; builds alignment without territoriality

Hustle and hunger: Your drive overpowers your ego every time

Specialized Skills

PR background strongly preferred: Experience managing PR agencies, media relations, and executive communications

Sales acumen: Can support the sales team by "selling" in client presentations or at industry events (bonus if you've carried a quota)

Event marketing expertise: Proven ability to plan, execute, and measure ROI from trade shows, conferences, and proprietary events

Strategic partnerships: Experience building co-marketing relationships with ecosystem partners

Account-based marketing (ABM): Hands-on experience with ABM platforms and strategies targeting enterprise accounts

B2B SaaS expertise: Understanding of subscription business models, customer lifetime value, and retention marketing

AI marketing capabilities: Active user of AI tools for content creation, campaign optimization, and marketing automation

Personal Attributes

Enterprise-grade polish with consumer ease: Our solutions need to feel as intuitive as an iPhone despite being enterprise B2B

Industry passionate: Stays current on ad tech innovation, AI trends, TV/streaming evolution, and privacy regulations

Intellectually curious: Asks provocative questions that challenge the status quo

Executive presence: Commands a room while remaining approachable and authentic

Growth mindset: Views every failure as a learning opportunity and shares lessons openly

Strategic yet tactical: Can zoom out to 30,000-foot strategy and zoom in to execution details

Comfortable with complexity: Can translate technical concepts (AI/ML, identity graphs, ACR technology) into compelling narratives