Manage the full lifecycle of hardware and software products, from customer research and requirements definition through launches and ongoing support. Develop product messaging, competitive comparisons, pricing, training and sales materials, and track performance metrics. Collaborate with product development and internal teams, support worldwide sales, and travel approximately 20% for customer opportunities, trade shows, conferences, and technical events.
Excellent company, great people and products and good work/life balance!!
Our client is a leader in the test and measurement industry and has a long history of innovation and technology leadership. They offer a stimulating fast-paced environment where everyone is a contributor. We are seeking aTechnical Marketing Manager / Product Manager to join the team. Qualified candidates will have a strong technical background in electronics, be able to understand complex products and have a track record in the marketing side of product management.
Position Summary and Responsibilities:
Play a key role in understanding customers’ technical requirements, communicating them to the development team, and then bringing innovative products to the marketplace. This is largely a technical function that requires a unique combination of technical, business, and verbal/written communication skills.
- End-to-end product life cycle management- defining, launching, and supporting hardware and software products that meet customer’s evolving needs
- Understand product uses, customer needs, and competition
- Define product requirements with the Product Development team
- Create core messages that appeal to customers and the sales channel
- Evaluate competitive products and create/maintain detailed competitive comparisons
- Plan and execute product launches including creating pricing, training and demo materials, competitive selling documents, press events, videos, etc.
- Work collaboratively with other internal teams to successfully launch new products
- Track product performance and key sales metrics
- Provide high-level tactical sales direction and support to the worldwide sales team in defined circumstances
- Periodic travel in the field in support of key business opportunities, promotion opportunities, trade shows and conferences, technical committee meetings or test events (~20%)
Qualifications
- BS in an engineering field (preferably Electrical Engineering)
- Strong technical knowledge along with an engaging personality and good communication skills
- Ability to work in a team environment
- Working experience with high-speed serial data standards such as USB, PCIe, DDR, HDMI, etc.
- Knowledge of oscilloscopes and/or test equipment is desired.
LaBine and Associates San Mateo, California, USA Office
San Mateo, San Mateo, CA, United States, 94403
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