Vice President of Integrated Strategy & Storytelling

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the VP of Integrated Strategy & Storytelling, you will be the strategic North Star for one of our agency’s most dynamic, fast-moving, and culturally defining clients: e.l.f. Beauty.

• In this role, you will demonstrate the ability to build trusted client relationships and act as a senior strategic advisor, establishing and maintaining long-term strategic relationships with senior media and marketing stakeholders, often at the C-suite and VP level, to build trust and long-range partnership value.
• We build beautiful, data-rich strategies, but we need you to give them a soul, a clear point of view, and a radical sense of brevity. You are part master storyteller, part communications planner, and part culture-vulture. Your primary mission is to translate complex digital, creator, and media landscapes into high-impact, concise go-to-market strategies that instill absolute confidence in e.l.f.’s executive leadership.
• If you know how to command a room, edit a slide deck down to its absolute essence, and understand how a TikTok trend converts into a checkout cart moment—this is your stage.
• Key Responsibilities
• 1. Master Storytelling & Executive Presence
• Lead Strategic Portfolio Planning: Lead strategic planning across the large, complex e.l.f. Beauty account and act as a senior escalation point on planning quality, client confidence, and major strategic choices. Act as the senior strategic partner to Client Partners on major account planning, identifying media-driven growth opportunities that can expand client revenue, expand the portfolio, and deepen the agency relationship.
• Own the Narrative: Take complex data, media plans, and creative concepts and distill them into punchy, clear, and unignorable strategic recommendations.
• The "De-Clutter" Champion: Audit and elevate our client deliverables. You know that sometimes the best 50-slide deck is actually a 5-slide deck. You will ensure e.l.f. leaders never "get lost" in the content.
• Lead the Room: Serve as a trusted strategic partner to e.l.f. VPs and executives, delivering high-level perspectives on the beauty, consumer, and digital marketing landscape.
• Business Expansion: Co-lead major new business and portfolio expansion pitches in collaboration with Business Development and Client Partners, shaping the planning story, strategic narrative, and case for investment.
• 2. Product-Led Tools & Comms Strategy
• Cultural Pulse: Keep a relentless, real-time pulse on internet culture, community shifts, and emerging digital trends. Ensure the agency and the client are acting on trends, not just reacting to them.
• Evangelize Internal Tool Suites: Lead and evangelize adoption and integration of the agency's proprietary planning suite and broader planning tools into strategic planning work, focusing on scalable solutions and stronger planning quality. Maintain expert fluency in the audience and planning product suite, including its roadmap, methodology, and data structures, acting as a key internal evangelist for its strategic application.
• Connect Advanced Measurement: Articulate the structure, strengths, and limitations of available planning tools and connect those insights to advanced measurement frameworks such as Marketing Mix Modeling (MMM) and broader client business goals.
• Oversight of Advanced Testing: Oversee advanced data analysis approaches and planning-related testing, ensuring strategic hypotheses are clear and learnings are actionable, allowing the team to learn quickly from challenges and turn them into stronger practices.
• Total Go-To-Market (GTM) Strategy: Connect the dots between brand moments and media execution. You will orchestrate cohesive communications plans that ensure campaigns hit the right communities at the right time.
• 3. Commerce & Creator Integration
• Commerce-First Mindset: Bridge the gap between brand awareness and modern social commerce. You understand the backend and frontend of platforms like TikTok Shop and modern commerce ecosystems.
• The Matrix Matrix: Masterfully navigate and advise on the nuance, overlap, and synergy between Owned vs. Earned vs. Paid media channels.
• What You Bring (Qualifications)
• Experience: 7-10+ years of digital strategy, communications planning, or brand strategy experience, ideally within a fast-paced agency or high-growth consumer brand (Beauty/CPG experience is a major plus).
• Cross-Channel Expertise: Strong experience across both linear and digital channels, with particular depth in video, social, and integrated full-funnel planning. Mastery across at least three marketing channels is preferred.
• The Editor's Eye: A proven track record of creating high-impact, concise presentation decks for C-suite and VP-level audiences.
• Deep Social & Creator Expertise: An intimate understanding of the creator economy, and community building. 
• Platform Fluent: Direct experience or deep familiarity with social commerce platforms (e.g., TikTok Shop, Instagram Shopping, YouTube) and modern commerce platforms, including Amazon. 
• Tool Fluency: Deep familiarity and a strong point of view on planning, insight, and competitive research tools such as Kantar, SimilarWeb, Pathmatics, MRI, eMarketer, and similar platforms, along with an understanding of how they shape strategic planning quality.
• Cultural Curiosity: You genuinely love pop culture, beauty trends, and digital subcultures. You are a natural trend-forecaster.
• Core Attributes
• Ruthlessly Concise: You value the client's time and know how to get to the point quickly.
• Community-Minded: You think about audiences as communities and fandoms, not just demographics.
• Confident & Candid: You have a clear point of view and aren't afraid to gently redirect a client or a team toward a better strategic path.
  

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.