VP, Go-to-Market Strategy & Execution

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role:

The VP, Go-to-Market Strategy & Execution will lead the development and execution of the company’s commercial go-to-market strategy for Pharma Solutions. This role will be responsible for defining how the organization brings its solutions to market, including market positioning, commercialization strategy, product monetization, product launch planning, and cross-functional execution across sales, marketing, product, and client success teams.

This leader will ensure the organization has a clear, scalable GTM model that accelerates growth, drives market adoption, and maximizes customer value. The role requires strong strategic thinking, operational rigor, and the ability to align multiple teams around a unified commercial strategy.

This role reports to the Chief Commercial Officer & President of Pharma Solutions and will work closely with sales and customer success leadership.

Key Responsibilities:

Go-to-Market Strategy

• Define and lead the end-to-end go-to-market strategy for Pharma Solutions offerings.

• Develop clear commercialization strategies for new and existing products. 

• Identify priority growth opportunities across pharmaceutical manufacturers, brands, advertising agencies, and market access stakeholders.

• Ensure GTM strategies align with company revenue objectives and broader commercial priorities.

GTM Execution & Product Launch Leadership

• Lead the planning and execution of product and solution launches across the pharma portfolio.

• Develop launch frameworks that include:

  • Market readiness plans

  • Sales enablement materials

  • Messaging and positioning

  • Customer engagement strategies

• Establish repeatable GTM processes that allow the organization to efficiently bring new solutions to market.

Commercial Positioning & Market Strategy

• Define and refine the value proposition and messaging for pharma solutions in partnership with marketing and product teams.

Cross-Functional Commercial Leadership

• Drive collaboration across teams to ensure the organization operates with a cohesive commercial strategy and execution plan.

• Establish operating rhythms and processes to support GTM planning, prioritization, and execution.

• Serve as the cross-functional leader for go-to-market execution, ensuring alignment across:

  • Sales

  • Product & Engineering

  • Marketing

  • Customer success

Sales Enablement & Market Activation

• Equip the sales organization with the tools and resources needed to effectively sell the company’s solutions.

• Support strategic deals by helping position solutions and articulate value to pharmaceutical clients.

• Develop sales enablement strategies including:

• • Commercial playbooks

  • Competitive positioning

  • Customer narratives

  • Training and enablement resources

Market Intelligence & Competitive Strategy

• Use market insights to guide GTM strategy, product prioritization, and commercial investments.

• Monitor industry trends, competitive dynamics, and emerging opportunities within:

  • Pharmaceutical commercialization

  • Market access innovation

  • Digital health engagement

  • Patient affordability and access solutions

Performance Measurement & Continuous Optimization

• Define and track KPIs that measure the effectiveness of GTM strategies and commercial execution.

• Analyze market adoption, program utilization, customer engagement, and commercial performance.

• Continuously refine GTM strategies based on performance insights and evolving market needs.

Skills & Qualifications:

• 12+ years of experience in commercial strategy, go-to-market leadership, or product commercialization

• Experience working with pharmaceutical manufacturers, digital health platforms, or healthcare technology companies

• Demonstrated success launching and scaling B2B healthcare or pharma solutions

• Strong understanding of pharmaceutical market access, commercialization, and brand strategy

• Proven ability to lead cross-functional initiatives across product, marketing, and sales teams
  Excellent executive communication and stakeholder management skills

Key Success Metrics:

• Successful product and solution launches

• Adoption and utilization of new offerings

• Speed to market for new solutions

• Sales enablement effectiveness

• Market penetration across target pharma segments

• Contribution to revenue growth from new offerings

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

New York Office:

Santa Monica Office:

Other Office Locations:

GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected].

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or [email protected] addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.