VP, Public Relations & Corporate Communications

About The RoleThe Vice President PR and Corporate Communications will be the leader of The RealReal’s PR and Communications team, balancing strategic, big-picture thinking and channel specific storytelling across the media landscape. They will be responsible for all external touchpoints ensuring alignment and clarity of voice and vision. This role needs a strategic leader, who can understand the business, brand and culture and lead the team to impactful, tactical executions. This role requires someone who thrives in a fast-paced environment, energized by the continuous flow of new opportunities and able to effectively juggle multiple projects while managing a team. They are savvy about investing their time where it is most impactful to the function and business goals, able to autonomously prioritize their workload and guide the team to do the same. The Vice President PR and Corporate Communications is a skilled strategic thinker and writer, efficiently able to drive compelling written communications tailored to a variety of audiences, from executives to lifestyle media. They’re a seasoned media relations pro with a deep and broad network of contacts. They are equally adept at leading the team to land thought-leadership pieces, high volume of coverage and proactive stories with lifestyle media. This person is emotionally intelligent, excellent interpersonally and able to guide executive leadership towards successful public relations outcomes. This role offers an opportunity to be a part of shaping communications to support The RealReal’s continued innovation and next phase of growth.

What You Get To Do Everyday

• Lead PR and corporate communications strategies at a public company

• Develop high-impact campaigns that integrate brand, business and culture, setting smart KPIs that demonstrate business impact, project managing team to meet/exceed

• Autonomously and efficiently develop strong messaging and written materials

• Consistently deliver news-based  top-tier media coverage, including business, broadcast and lifestyle media

• Analyze and leverage data to fuel storytelling, including data reports that generate significant coverage

• Work closely with Investor Relations to support earnings, investor materials and financial communications

• Work closely with HR to support and align with  internal communications and ensure that the story we are telling is reaching the organization and being adopted. 

• Provide strategic counsel, guidance and coaching to executives and spokespeople

• Build trusted relationships with cross-functional peers and partners, internal and external

• Develop and maintain a meaningful crisis communications plan with big-picture thinking and fast action

• Develop PR and coverage reporting with quantitative and qualitative analysis to demonstrate impact

What You Bring To The Role
Minimum Requirements:

• 10-15+ years of public relations experience, including leading a team, mix of in-house and agency preferred

• Develop a company positioning strategy

• Strong writer, ability to quickly draft materials (from press releases to pitches to email interviews) as well as effectively lead and edit team’s written work

• Proven ability to build relationships and drive coverage with top-tier media

• Results-oriented self-starter able to multitask and prioritize workload for the team, who can flex between big picture strategy and detailed execution

• Experience in corporate communications, including financial and crisis communications

• Out-of-the-box thinker who brings creative ideas to the table and has an equally strong ability to execute

• Detail oriented and organized

• Team player with a collaborative approach

Preferred Requirements:

• Experience in e-commerce/retail and/or fashion preferred

Compensation, Benefits, + Perks

• Employee Stock Purchase Plan

• 401K with Company Match

• Medical, Dental & Vision Insurance

• Paid Parental Leave

• 9 Paid Company Holidays

• Flexible Time Off (With Manager Approval)

• Find out more about our Benefits here.

The expected salary range for this role is $260,000-$300,000. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.