We spoke to product leaders at Grammarly, Tinder, Parsyl and Square.

If you want to get your bearings in the San Francisco tech scene, start by familiarizing yourself with these companies.

Although the strategies for staying true to the product vision varies from company to company, the goal is always the same: a purpose to continuously evolve so that you’re providing customers with the best possible product. We caught up with product leaders Flexport, Tinder and two more local companies across San Francisco to gain some insight into the strategies they implement to ensure they’re never straying too far from their North Star.