Adobe SiteCatalyst Expert (Adobe Analytics Specialist) | onsite

Job Description: 

We are seeking an experienced Adobe SiteCatalyst Expert (Adobe Analytics Specialist) to join our team. The ideal candidate will have a strong background in implementing, managing, and analyzing web analytics data using Adobe Analytics (formerly known as SiteCatalyst). You will work closely with cross-functional teams to provide insights, drive data-informed decisions, and optimize digital experiences. 

Key Responsibilities: 

Adobe Analytics Implementation: 

Configure and manage Adobe Analytics (SiteCatalyst) implementation across web and mobile platforms. 

Define and implement custom events, eVars, props, and processing rules for tracking. 

Collaborate with developers to ensure accurate tagging through Adobe Launch (or other tag management systems). 

Data Analysis & Reporting: 

Generate and deliver detailed analytics reports on website performance, user behavior, and conversion metrics. 

Create dashboards using tools such as Adobe Workspace to present insights and KPIs. 

Identify trends, issues, and opportunities for optimization through data analysis. 

Stakeholder Collaboration: 

Work with marketing, product, and UX teams to define and refine analytics requirements. 

Translate business objectives into measurable goals and KPIs. 

Provide actionable recommendations to improve digital performance and achieve strategic objectives. 

Testing & Optimization: 

Support A/B and multivariate testing efforts using Adobe Target or other testing platforms. 

Analyze test results to provide insights and recommendations for enhancements. 

Training & Best Practices: 

Conduct training sessions for internal teams on Adobe Analytics capabilities and usage. 

Stay updated on the latest trends and advancements in Adobe Analytics and digital analytics. 

Qualifications: 

Experience: 

Minimum [X] years of experience in Adobe Analytics (SiteCatalyst) implementation and analysis. 

Experience with Adobe Launch, Adobe Target, or other Adobe Experience Cloud tools is preferred. 

Technical Skills: 

Proficient in JavaScript, HTML, and web development concepts for implementing analytics. 

Strong understanding of cookies, session tracking, and data layer frameworks. 

Familiarity with tag management systems (TMS) such as Adobe Launch, Google Tag Manager, or Tealium. 

Analytical Skills: 

Experience in data visualization and reporting tools such as Adobe Workspace, Tableau, or Power BI. 

Strong knowledge of web analytics methodologies, including attribution modeling and customer journey analysis. 

Soft Skills: 

Excellent communication and presentation skills. 

Ability to work collaboratively across teams in a fast-paced environment. 

Strong problem-solving and critical-thinking skills. 

Preferred Qualifications: 

Adobe Certified Expert (ACE) in Adobe Analytics or related certifications. 

Experience with other analytics tools such as Google Analytics, Mixpanel, or Amplitude. 

Understanding of SEO and digital marketing concepts. 

Compensation, Benefits and Duration

Minimum Compensation: USD 60,000
Maximum Compensation: USD 210,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
This position is available for independent contractors
No applications will be considered if received more than 120 days after the date of this post