About the Role
This role will play a critical part in driving growth across our B2B portfolio, including SMB restaurants on Uber Eats and SMB businesses on Uber for Business, through paid marketing strategy, execution, and performance optimization. As the owner of paid growth initiatives, you will be responsible for developing acquisition strategies, launching and scaling campaigns, managing channel investments, and driving measurable business outcomes across global markets. This is a highly visible opportunity to shape growth strategy for a growing business, influence key decisions across cross-functional teams, and build scalable marketing frameworks that support long-term success.
What You’ll Do
- Lead global B2B marketing strategy and go-to-market planning, driving awareness, adoption, and business growth across key markets.
- Develop and execute integrated, cross-channel marketing programs that align with business objectives and customer needs.
- Partner across Marketing, Product, Operations, Applied Science, and other cross-functional teams to align priorities, influence decisions, and drive successful execution.
- Build scalable marketing frameworks, launch processes, and operating models that support long-term business growth.
- Translate business opportunities and challenges into actionable marketing strategies and measurable outcomes.
- Analyze performance, generate insights, and recommend optimizations to improve marketing effectiveness and business impact.
- Partner with channel teams to develop performance marketing strategies that support acquisition, engagement, and growth.
Basic Qualifications
- Bachelor's degree in Marketing, Economics, Business, or equivalent practical experience.
- 7+ years of experience in growth, B2B, integrated, lifecycle, or performance marketing.
- Proven experience owning paid marketing strategy, campaign execution, and performance outcomes across acquisition channels.
Preferred Qualifications
- Experience leading cross-functional initiatives and influencing stakeholders.
- Strong analytical and business acumen, with the ability to translate data into insights, recommendations, and measurable business impact.
- Excellent communication, prioritization, and project management skills.
- Demonstrated success operating in ambiguous environments, building scalable processes, and driving initiatives from strategy through execution.
- Experience marketing to SMB, Merchant, Marketplace, or B2B audiences.
- Experience supporting new product, service, or business launches.
- Experience with performance marketing channels, including Search and/or Paid Social.
- Experience building operating models, governance frameworks, or cross-functional processes.
- Experience working in a fast-paced, matrixed organization ideally in the technology industry.
For San Francisco, CA-based roles: The base salary range for this role is USD $169,000 per year - USD $188,000 per year.
You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.
About UsReady to Ride?
This isn't the kind of place where you follow a playbook — it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves — we'd love to hear from you.
You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.
Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Uber San Francisco, California, USA Office
Uber's a hybrid work environment and employees target spending 50% of their time in the office.
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