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Develop and execute content marketing strategies aligned with go-to-market goals. Create persona-based content across the funnel, including blogs, ebooks, whitepapers, sales collateral, videos, emails, and web copy. Measure conversion and test content effectiveness while collaborating with product, growth, sales, communications, community, people, customer success, engineering, and product teams to strengthen brand consistency, engagement, and demand generation.
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eCommerce • Fintech • Hardware • Payments • Software • Financial Services
Develop and manage Square’s always-on B2B content engine across social, thought leadership, customer stories, partner content, and industry narratives. Build content calendars, formats, briefs, campaigns, and AI-assisted workflows; coordinate cross-functional teams and external partners; oversee production through launch; and analyze performance to optimize messaging, formats, and distribution.
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Blockchain • eCommerce • Fintech • Payments • Software • Financial Services • Cryptocurrency
Develop and manage Square’s always-on B2B content engine across social, thought leadership, customer stories, partner content, and industry narratives. Build content calendars, formats, briefs, campaigns, and AI-assisted workflows; collaborate with marketing, sales, creative, communications, and external partners; manage production through launch; and use performance insights to optimize content and distribution.
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At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?
Opportunity Summary:
Upland – Right Answers and Panviva are seeking a talented Content Marketing Manager for our B2B sales lead generation efforts to create compelling blog posts, white papers, case studies, email campaigns, event campaign content, social media content, and web copy. The candidate's primary responsibility is to help us expand our digital footprint and drive more value through online content and ensure that the company’s “push” campaigns are of the highest standards.
This role helps explain complex knowledge management and AI concepts in a clear, engaging way that connects with enterprise audiences across industries like financial services, healthcare, telecom, and technology. We are ideally looking for someone with a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented, committed to meeting tight deadlines, and have diverse experience writing B2B content in various industries. Experience writing for SEO and AEO (AI SEO) is a plus.
Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience. If you are a smart, hardworking individual who is looking to build your skills and grow with an organization, Upland is the right company for you.
Primary Responsibilities:
- Create content marketing campaigns to drive leads and subscribers
- Own editorial calendar across blog, gated assets, customer stories, and SEO-driven content initiatives
- Use SEO best practices to generate traffic to our site
- Edit content created by others with the ability to convert highly technical content into something easy-to-understand and enjoyable to read
- Use AI tools to improve content efficiency while ensuring all outputs meet brand, compliance, and quality standards
- Collaborate with other departments, including the Sales team, product marketing, event marketing and demand generation, to create innovative content ideas
- Solid understanding of product marketing fundamentals, with the ability to translate technical features into customer-centric benefits and craft content that supports product positioning and market differentiation.
- Analyze clients’ and prospects’ feedback, to suggest new marketing and sales plans
- Generate campaign reports; analyze campaign effectiveness and communicate business results
- Other duties as assigned
Requirements:
- Bachelor’s degree required
- 3-4 years of experience in direct B2B digital content development strategies
- Must be authorized to work in the United States on a full-time basis for any employer
Desired Skills:
- Bachelor’s degree in English, Marketing, Journalism or related field
- Able to communicate with both a technical & non-technical audience
- Experience with CRM systems and/or online content management systems/project management tools a plus
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- Self-driven working style and ability to juggle multiple projects at a time
- At least three years of experience writing for a B2B audience
- Experience using WordPress or similar CMS platformspreferred
Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.
Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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