Digital Content Strategist

Arm is seeking an experienced and driven Digital Content Strategist to define and deliver a unified content strategy across Arm's digital properties-shaping how content is discovered, understood, and valued by both people and AI systems.
This role identifies audience intent, plans and optimizes content to meet real user needs, and leads content audits to uncover gaps and opportunities. Partnering across Product Marketing and multiple marketing teams (including Campaigns, Newsroom, and Web Strategy), the strategist ensures content supports strategic priorities, enhances the customer experience, and delivers consistent value and discoverability across all digital touchpoints
Responsibilities:

• Content Strategy Development: Define and lead a marketing content strategy across Arm digital web properties. Identify and prioritize topics and themes based on audience intent, business goals, and evolving AI-powered search and discovery behaviors.
• Web Content Creation & Optimization: Collaborate with Web Strategy and Marketing teams to develop, optimize, and scale high-impact content across priority topics and audiences.
• Experience Optimization and Information Architecture: Collaborate with UX/UI and Analytics teams to design intent-led content structures, page frameworks, and navigation flows that streamline user journeys from discovery to conversion.
• Content Intelligence & Audit: Lead data-driven audits to measure new content performance, effectiveness, engagement, and AI discoverability.
• Content Calendar & Execution: Develop and maintain a content calendar aligned to marketing initiatives, product launches, and strategic priorities.

Required Skills and Experience :

• Experience building a digital content strategy, managing content, or working in a related role.
• Experience in conducting content audits, identifying content gaps, and developing solutions to improve the digital experience.
• Outstanding writing, editing, and storytelling skills with a consistent record in developing content that resonates with diverse audiences.
• Strong analytical skills, with experience measuring content effectiveness.

"Nice To Have" Skills and Experience :

• Hands-on experience using BrightEdge (or similar platform) for building content pillars and clusters.
• Knowledge of semiconductors and AI in Edge AI, Physical AI and Cloud AI.

In Return:
Our 10x mindset guides how we engineer, collaborate, and grow! Understand what it means and how to reflect 10x in your work: https://careers.arm.com/en/10x-mindset
10x Mindset at Arm
At Arm, we believe progress happens when people are empowered to think bigger and push beyond what seems possible. Our 10x mindset is about curiosity, ambition and creating impact that will be used by millions. We learn fast, prioritise collaboration and turn bold ideas into real technology. We look for people who are inspired by this way of working and want to grow in an environment where bold ideas are welcomed. Read more about how we bring the 10x mindset to life on the Arm blog.
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Accommodations at Arm
At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email [email protected]. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Equal Opportunities at Arm
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don't discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Hybrid Working at Arm
Arm's hybrid approach to working is centred around flexibility, where we split our time between the office and other locations to get our work done. Within that framework, we empower groups and teams to determine their own particular hybrid working pattern, depending on the work and the team's needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Salary Range:
$120,700-$163,300 per year
We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.
Accommodations at Arm
At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email [email protected] . To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Hybrid Working at Arm
Arm's approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team's needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Equal Opportunities at Arm
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don't discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.