Executive Director, Demand Generation

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.
TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.
Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.
A Brief Overview
We are seeking a visionary, data driven Executive Director of Demand Generation to lead our high performing team and accelerate TriNet's growth engine. In this role, you will own the strategy, execution, and optimization of all demand generation initiatives, driving predictable, scalable pipeline growth across markets, products, and channels. You'll bring a strategic mindset, strong leadership capabilities, and a proven ability to deliver measurable results.
What you will do

• Demand Generation Strategy:
  • Build and execute comprehensive demand generation strategies—enterprise-wide and specifically for PEO, ASO, Broker, and local market segments.
  • Drive predictable, scalable pipeline growth through both demand creation and demand capture.
  • Translate company growth goals into clear pipeline targets by region, product, and market segment.
  • Define target markets, buyer personas, and messaging frameworks to fuel pipeline growth and brand relevance.
• Team Leadership:
  • Lead, mentor, and inspire a multidisciplinary team including campaign managers, digital marketers, content strategists, and analysts.
  • Foster a collaborative, high performance culture focused on innovation, accountability, and continuous improvement.
• Campaign Planning and Execution:
  • Oversee integrated, multi‑channel campaign management across digital, paid media, email, social, events, and MDR.
  • Ensure campaigns are audience‑centric, measurable, and aligned to pipeline and revenue goals.
  • Drive successful demand generation in local markets through tailored, region specific programs
• Campaign Operations & Optimization:
  • Lead campaign operations including workflows, lead routing, lead scoring, and conversion optimization.
  • Improve lead quality and conversion rates through continuous testing, refinement, and operational rigor.
  • Optimize inbound lead qualification processes and criteria to reduce handoffs, improve customer experience, and accelerate speed to seller.
• Lead Generation, Nurturing & Lifecycle Marketing:
  • Design and manage programs that attract, capture, and qualify leads using both inbound and outbound tactics.
  • Build and execute a holistic lead lifecycle marketing strategy that nurtures prospects through the funnel and accelerates conversion.
  • Implement nurturing strategies that guide prospects through the buyer journey and improve pipeline velocity.
• Data Driven Insights:
  • Leverage analytics, marketing automation, and CRM tools to measure performance, optimize programs, and inform strategic decisions.
  • Establish KPIs, dashboards, and reporting frameworks to ensure transparency and accountability.
• Cross Functional Collaboration:
  • Partner closely with Sales, Marketing Operations, and Product Marketing to ensure alignment on goals, messaging, and lead handoff processes.
  • Maintain strong communication loops to maximize pipeline efficiency and conversion.
• Market Research & Competitive Intelligence:
  • Stay current on market trends, customer insights, and competitive dynamics.
  • Identify high value accounts and lead account based marketing (ABM) initiatives to drive targeted growth.
• Budget Management
  • Develop and manage the demand generation budget, ensuring efficient allocation of resources and strong ROI across programs.
• Thought Leadership & Innovation:
  • Champion best practices, emerging technologies, and innovative approaches to elevate TriNet’s demand generation capabilities.
  • Serve as a strategic advisor within the marketing organization.
• Performs other duties as assigned
• Complies with all policies and standards
   

Education Qualifications

• Bachelor's Degree or equivalent experience, advanced degree preferred preferred
   

Experience Qualifications

• Typically 15+ years experience in demand generation, digital marketing, or related roles, with a focus on driving lead generation and revenue growth. Proven experience in a leadership position, managing a demand generation team.
   

Skills and Abilities

• Strategic Mindset: Demonstrated ability to develop and execute demand generation strategies that align with business objectives and drive results. Experience in planning and implementing successful demand generation campaigns across multiple channels.
• People Leadership: Exceptional leadership and people management skills, with the ability to inspire and develop high-performing teams. Proven experience in managing and mentoring demand generation professionals.
• Data-Driven Approach: Strong analytical skills with the ability to leverage data and insights to make informed decisions and optimize campaign performance. Proficiency in marketing analytics tools and metrics.
• Marketing Automation and CRM: Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems. Knowledge of lead management, email marketing, and marketing automation best practices.
• Collaboration and Influence: Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders. Strong influencing and negotiation abilities.
• Results Orientation: Track record of meeting or exceeding demand generation targets and KPIs. Ability to drive a data-driven culture of accountability and continuously improve performance.
• Industry Knowledge: Deep understanding of the B2B industry, market dynamics, and buyer behavior. Stay updated with emerging marketing trends, technologies, and demand generation best practices.
• Executive Presence: Strong executive presence and the ability to effectively present to senior leadership. Comfortable driving strategic discussions and initiatives at an executive level.

Work Environment
 

• Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.

The preferred location for this role is Atlanta, GA, and the salary range for this location is $165,300.00 to $330,625.00.  All qualified external applicants will be considered for an in-office role, based in Atlanta.  All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience. 
 
A candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan. 
Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program.  Please click the following link for detailed information about our benefits offerings:  https://www.trinet.com/documents/blt5b61a1040aae1904

Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.
TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact [email protected] to request such an accommodation.