Go-To-Market Manager - Remote

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What We Offer You:  

• A culture that values employees and celebrates, empowers, and inspires a diverse workforce
• Outstanding and affordable benefits package
• 3.5 weeks of PTO and 11 paid holidays
• 401(k) with up to 6% match; fully vested from day 1
• Remote opportunities with company-provided equipment
• Team-oriented, collaborative group of peers
• Career advancement opportunities
• Tuition Reimbursement
• Employee Assistance Program
• Inclusion Council and Employee Resource Groups
• Recharge Days and Volunteer Time Off
• This is a remote position.  

Life Takes You Places!  Are you ready to join us?   

The starting base salary range for the Go-To-Market Manager is $82,000 to $115,000. Actual salaries will vary by geographic location and are based on factors such as candidate’s qualifications, experience, skills, competencies, and company tenure & equity. In addition to base compensation, this role is eligible for an annual incentive plan based on company performance and individual performance.    

Go-To-Market Manager Overview

The GTM Manager is responsible for designing and executing a comprehensive, end-to-end go-to-market process for new product launches and strategic initiatives. This role ensures new solutions are positioned, adopted, and scaled in partnership with Blue Plans, brokers, and other distribution channels. Acting as the central orchestrator, the GTM Manager brings together cross-functional teams to deliver seamless market execution and measurable business outcomes.

Essential Duties:

• Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
• Define success metrics and ensure post-launch feedback loops
• Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management
• Drive alignment on launch objectives, deliverables, and timelines
• Manage interdependencies and remove barriers to execution
• Partner with product and marketing teams to define compelling value propositions
• Ensure messaging resonates across employers, brokers, members, and Blue Plan partners
• Tailor positioning for competitive differentiation
• Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)
• Ensure supporting materials, campaigns, and digital assets are ready at launch
• Maintain detailed launch roadmaps and run regular GTM checkpoints
• Track launch readiness and escalate risks proactively
• Monitor adoption and refine approach post-launch
• Performs other related duties and responsibilities as assigned

Required Knowledge, Skills and Abilities:

• Ability to strategically orchestrate and align teams toward a common launch goal
• Strong program management with the ability to run complex, multi-threaded initiatives
• Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape
• Compelling communication skills with the ability to translate strategy into clear action, internally and externally
• Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement
• Excellent collaboration skills with the ability to influence and lead without direct authority

Required Education and Experience:

• Bachelor’s degree in related field or equivalent military experience
• 7+ years of experience in product marketing, commercialization, or GTM execution in health or ancillary insurance
• Proven track record of orchestrating cross-functional product launches or commercialization initiatives
• Experience with broker distribution and health plan partnerships a plus

Preferred Education and Experience:

• MBA or advanced degree preferred

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