Growth Marketer

Kikoff is a high-growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped hundreds of thousands of customers build better credit. Kikoff has been featured by NerdWallet, Forbes, Buzzfeed, and others; and our app has a 4.9 rating amongst thousands of reviews. But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.

About the role: We are looking for a high-caliber Growth Marketer to join our team who is interested in growing into a lead role. This role is designed for a data-driven strategist who thrives on solving complex problems and is eager to push the boundaries of traditional marketing. You will operate at the intersection of technical execution, rigorous analysis, and creative strategy to launch high-impact campaigns.

While you will initially collaborate with senior leadership to scale existing channels and refine creative assets, you will quickly transition into full ownership of your own campaigns and strategic initiatives. We are looking for a professional who moves with speed, values precision, and is ready to drive measurable business growth from day one.

This is a full-time position with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.

What you’ll do:

• Growing the number of users who join our program at an efficient cost per acquisition by running campaigns across multiple digital and offline channels.

• Define, drive, and measure KPIs for each campaign.

• Continually design and execute AB tests to make the most effective campaigns.

• Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.

• Become a great growth marketer while getting broad exposure to many parts of marketing and building a company.

Who you are:

• 2+ years of experience demonstrating success in driving growth toward defined CAC/ROAS or volume targets, within set timelines and budgets or a strong track record in an analytical academic discipline or a structured, data-driven role.

• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.

• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.

• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.

• Understanding of hypothesis-driven A/B, MVT, and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.

• Understanding what makes an effective and strong direct response creative, with a framework to continually adjust and learn based on experimentation.

Nice to have:

• Experience in a fintech business or the D2C industry is a bonus