Private Equity Content Engineer

As Carta's Private Equity Content Engineer, you'll be the subject matter expert who ensures our content authentically reflects the complexity of private markets. You'll drive accuracy and strategic depth across B2B content addressing private equity firms, venture capital firms,  and private credit firms. Working closely with editors, content strategists, and writers, you'll elevate our editorial standards by applying deep expertise in Private Equity. 

Reporting to the Head of Insights, you'll be responsible for guiding the development and execution of audience-led content that supports critical business initiatives through the funnel—from SEO and top-of-funnel educational and brand awareness content, to vibrant and audience-targeted mid-funnel content that generates demand, to sales enablement and customer stories that help turn prospects into clients. You will also push to pioneer new content formats and strategies that go beyond the traditional and help position Carta for the future.

Subject Matter Expertise & Content Excellence

• Serve as the go-to PE expert, ensuring all content is technically accurate, strategically sound, and deeply informed by market nuances
• Partner with editors and writers to shape content strategy, offering insights that elevate editorial quality and differentiate Carta's voice
• Drive rigor in how we communicate complex private markets concepts, making sophisticated ideas accessible without sacrificing precision

Content Strategy & Planning

• Provide an editorial vision that drives content strategies supporting business-wide goals for audience engagement, acquisition, retention, and conversion
• Partner closely with leaders of the SEO, product marketing, creative, and demand-generation teams to drive omnichannel content campaigns
• Develop repeatable and scalable editorial processes for ideation, creation, optimization, distribution, and governance

Performance & Analytics

• Partner with internal marketing leaders to obtain greater visibility of editorial content performance through the funnel
• Lead a results-based editorial culture that prioritizes data-rich insights to track content performance, inform editorial decisions, and optimize strategies
• Lead the development of reporting frameworks that measure engagement and ROI, and communicate results with clarity to leaders including the C-suite

At Carta, the Communications and Content team plays a vital role in shaping the company’s brand, messaging, and public image. Their responsibilities typically span several key areas including PR, Corporate Communications, Content Marketing, Social Media, Influencer Relations, and Internal Comms. Together this team is Carta’s storytelling engine – responsible for communicating the company’s story and impact, both internally and externally, in a clear, compelling, and consistent way that supports business goals and builds trust with stakeholders.

• Track record of managing teams and processes that produce best-in-class B2B content—and a record of demonstrating out-of-the-box, creative thinking that can future-proof content in a rapidly changing environment
• Deep understanding of the private markets, including startup fundraising, venture capital, private equity, private credit loan operations, and limited partner investing
• Advanced, industry-leading knowledge of SEO, LLMs, AI tools, and data-driven content strategies, and a track record of deeply leveraging emerging tools to develop editorial processes
• Demonstrated knowledge of global ecosystems, including track record of producing private markets content related to non-U.S. regions including Africa, Asia/Pacific Islands, the Middle East, and the U.K.
• Demonstrated success in building scalable content programs that deeply engage target audiences and move them through the funnel
• Outstanding writing, editing, and research skills; comfortable producing and refining technical and analytical content
• Strong cross-functional communication skills and the ability to collaborate across departments in a fast-paced, high-growth setting

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $160,000 - $200,000

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.