Manager, Marketing Operations

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
As Manager, Marketing Operations, you will own the global marketing systems, data, and process backbone that powers predictable, high-quality pipeline growth. This role sits at the intersection of Growth Marketing, Sales, Data Science, and Revenue Operations, ensuring every lead, signal, and campaign is measurable, dependable, and optimized for revenue impact - not just volume.
You will lead the design and execution of end-to-end lead flow architecture, from first marketing touch through Salesforce opportunity and closed revenue, building the feedback loops that enable smarter targeting, faster optimization, and higher-quality demand generation globally.
This is a high-impact role for a systems thinker who thrives in complexity, partners deeply with cross-functional leaders, and is relentless about operational excellence.
This role is based in San Francisco.
Responsibilities:

• Own the global MarTech and AdTech stack, including Marketo (or equivalent MAP), Salesforce, LinkedIn, Google, Meta, GTM, data warehouses, and BI platforms, ensuring scalable, reliable architecture across regions and products.
• Design and maintain end-to-end lead-to-revenue infrastructure, including real-time data flows across channels, markets, and lifecycle stages.
• Establish and govern global tracking standards for GTM, pixels, server-side tracking, and event-based conversion frameworks across all digital properties.
• Define and enforce attribution hygiene (UTMs, taxonomy, naming conventions) to enable clean cross-channel, regional, and segment reporting.
• Lead global ad operations and tagging governance, ensuring accurate attribution, optimization signals, and privacy-compliant measurement.
• Build QA, monitoring, and diagnostic frameworks to proactively detect data loss, misfires, and attribution or lead-flow issues.
• Partner cross-functionally (RevOps, Sales Ops, Legal, Security, Data) to operationalize compliant, consent-aware, privacy-first tracking and lifecycle processes.
• Own marketing-to-revenue measurement models, including lifecycle stage definitions, SLAs, lead scoring, routing, and enrichment strategies.
• Develop executive-level reporting and insights, covering pipeline health, velocity, ROI, and LTV/CAC by channel, region, and segment.
• Enable downstream optimization and experimentation, including A/B testing, performance modeling, forecasting, and cohort analysis tied to revenue impact.
• Own global lead management operations, including lead capture, validation, enrichment, deduplication, ABM support, and opportunity influence tracking.
• Drive global scale, enablement, and reliability through standardized runbooks, training, documentation, and localized execution while maintaining global data and measurement standards.

Who you are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:

• 8+ years of experience in Marketing Operations, Revenue Operations, Growth Operations, or Demand Operations in B2B, SaaS, or enterprise GTM environments.
• Deep hands-on expertise with Marketo (or equivalent MAP), Salesforce, and Google Tag Manager.
• Proven experience owning global lead management, attribution, and lifecycle frameworks across regions and segments.
• Strong understanding of paid media platforms (LinkedIn, Google, Meta), ABM technologies, and funnel analytics, especially as it relates to leadgen, demandgen, revenue prediction and end to end flows including feedback loops to paid media platforms.
• Experience partnering with Sales Ops, RevOps, Data, and Finance on pipeline reporting, forecasting, and ROI modeling.

Preferred qualifications:

• Experience supporting upmarket / enterprise GTM models
• Familiarity with data warehouses (Snowflake/BigQuery), BI tools (Looker/Tableau), and CDPs
• Experience implementing multi-touch attribution or advanced revenue modeling
• Global team leadership experience across NA, EMEA, and APAC

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
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