Leads paid acquisition strategy across Google, Meta, Reddit, Yelp, TikTok, and Pinterest. Manages and mentors paid acquisition specialists, oversees campaign execution, monitors CPL, ROAS, and CPA, drives experimentation, and provides performance insights and recommendations to executives. The role requires cross-functional collaboration, enterprise-level digital marketing expertise, and hybrid work three days weekly in Walnut Creek, California.
Why Work For Us?
- Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
- 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
- Benefits – Medical, Dental, Vision, wellness program and more!
- Paid Holidays
- Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
- Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
- Free AAA Classic Membership
- AAA Product Discounts
- Tuition Reimbursement Program
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At AAA, our Team Members strive to deliver amazing service and help our Members live life more confidently by delivering to them amazing service and a portfolio of outstanding products that benefit them. In doing so, we align with our True North vision of creating Members for life.
NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.
As our Manager, Paid Acquisition, you’ll be the architect of our cross-channel strategy, mentoring a team of specialists. You will be spearheading our paid acquisition efforts. This role involves designing and executing our comprehensive, cross-channel campaigns and providing mentorship to a team of dedicated specialists.
ESSENTIAL FUNCTIONS
- Oversees Digital Marketing Objectives
- Develops strategies to drive business performance through the execution of paid advertising campaigns across Meta, Google, Reddit, Yelp, TikTok, and Pinterest.
- Monitors CPL, ROAS and CPA. Identify trends and pivot strategies in real-time to capitalize on platform shifts.
- Partner effectively with various cross-functional teams, including Creative, Marketing Platforms, Marketing, and Marketing Intelligence to achieve paid acquisition goals.
- Team Management
- Manage a high-performing team of Paid Acquisition Specialists, providing consistent mentorship and professional development to elevate individual and collective performance.
- Cultivate a rigorous culture of experimentation and continuous testing to optimize campaign performance and discover new growth opportunities.
- Insights & Reporting
- Track core KPIs to provide clear visibility into performance and drive data-backed decision-making.
- Provides recommendations and solutions for both short and long term actions to executive management.
- Provides meaningful insights that enable tangible improvements, inform strategic decisions, and optimize campaign performance.
KNOWLEDGE / SKILLS / ABILITIES
- Proven track record in Direct-to-Consumer (DTC) performance marketing; experience in financial services or membership-based models is a significant plus.
- Deep knowledge of the Google Marketing Platform, Meta Business Suite, Reddit, Yelp, TikTok and Pinterest.
- A portfolio of success in scaling digital programs and improving campaign performance at an enterprise level.
- Ability to multitask effectively in a fast-paced environment while maintaining attention to detail on content quality and analytics reporting.
EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES
- Minimum Qualifications
- Bachelor’s degree in Marketing or a related field or combination of education and relevant experience
- 5 years of experience in digital marketing including 2–3 years of proven leadership or people management experience
- Preferred Qualifications
- Master’s degree or MBA
#LI-OH1
We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $132,465.00 - Mid: $165,580.00-
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What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
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