Marketing Coordinator

At Peterson, we partner with our customers to build the future. For over 85 years, our peoples’ work has shaped the communities where we live, where we raise our families, and where we thrive. Peterson’s legacy permeates every aspect of our communities. From roads and bridges, back-up power at hospitals, fire-fighting, concerts and moving goods; we are everywhere you look. At Peterson, you don’t just have a career, you have a purpose.

Our family-oriented environment is built on safety, winning, growth, and professional achievement. Hiring and developing exceptional people is critical to our continued success. We have high standards for a good reason: our people represent Peterson, our family, our brand, and our values.

You have high expectations too. You are exceptionally motivated, have outstanding skills, and want your work to matter.  Peterson offers competitive wages, generous benefits, and promotional opportunities at a family-owned and operated business. It’s time to use your skills and passion to do work that matters!

Job Description

Peterson Cat has a need for a Marketing Coordinator at our San Leandro, CA location.

SUMMARY

This position assists with coordinating and directing of the advertising and marketing programs.

ESSENTIAL JOB FUNCTIONS

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign the functions to this job at any time due to reasonable accommodation or other reasons. Job functions include the following. Other duties may be assigned.

• Assist in the implementation of corporate marketing and promotion programs, including the use of all applicable outside sources and inside media and writing content for marketing communications

• Conduct special market research as requested; analyze collected information, develop reports and recommendations.

• Plan, organize, and attend trade shows, employee or customer meetings, special events, and open houses; travelling as needed.

• Keep current on developments in related fields and or related company policies and procedures.

• Obtain and administer all CAT Co-Op accounts and implement related marketing plans.

• Administer and maintain all customer databases within DBS.  Make available all customer mail lists, product ownership lists, and other demographic information.

• Convert merchandising with customers' databases for new Customer Relationship Management (CRM) system.  Maintain all account information in new CRM system.

• Develop and maintain corporate customer satisfaction program.

• Capture and edit photos and videos to be used for marketing and promotional content.

• Operate personal vehicle as needed to visit branch locations or customers and perform other essential job functions.

• Maintain punctual, regular, and predictable attendance.  

QUALIFICATIONS

• Associates Degree from a fully accredited college; and a minimum of 2 years of directly related experience in marketing coordination, preferably in a heavy industrial environment; or an equivalent combination of education and work experience.
• Must maintain a valid driver’s license and satisfactory driving record

The pay range for this position is: $32.00 - $37.00 per hour. We also offer a total compensation package in addition to base salary.

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