Think Academy International Education Inc
Jobs
Marketing Management Trainee (Content Growth & User Acquisition)
Think Academy International Education Inc
Marketing Management Trainee (Content Growth & User Acquisition)
Be an Early Applicant
Create and optimize Xiaohongshu content for Chinese-speaking families in the U.S., track engagement, and develop content-driven user acquisition strategies. Progressively support paid advertising, lead generation, conversion optimization, and funnel analysis from inquiry through enrollment. The role offers opportunities to own marketing channels, lead growth initiatives, and advance into marketing leadership.
Location: San Jose, CA (On-site)
Job Type: Full-Time
Target Candiddate: Recent Graduates & Early-Career Professionals
Location: 1245 S Winchester Blvd, San Jose
Intended Start Date: Early Jan 2027
About the Opportunity:
Start with content. Drive user growth. Become a future marketing leader.
At Think Academy, we're looking for creative, ambitious, and entrepreneurial early-career talent to help build a 0-to-1 Xiaohongshu user acquisition model in the U.S. market.
You'll start by creating engaging content and understanding Chinese-speaking families in the U.S. As you grow, you'll take on broader responsibilities in paid marketing, user acquisition, and growth strategy, with opportunities to eventually lead marketing projects or teams.
This isn't just about creating content. It's about turning content into real business growth.
What You’ll Do
Stage 1 — Master Content Marketing
- Create engaging Xiaohongshu content, from topic selection and copywriting to visual production and publishing.
- Understand U.S. Chinese-speaking parents, identify their needs, and explore what drives content engagement.
- Track content performance and continuously test new creative ideas.
Stage 2 — Drive User Acquisition & Growth
- Develop content-driven acquisition strategies across Xiaohongshu and other digital channels.
- Gain hands-on experience in paid advertising, lead generation, and conversion optimization.
- Analyze the content → inquiry → lead → enrollment funnel to improve acquisition efficiency.
Stage 3 — Grow into Marketing Leadership
- Own marketing channels and growth initiatives, from strategy to execution.
- Build scalable user acquisition strategies for the U.S. market.
- Earn opportunities to lead marketing projects or teams based on performance.
What We Are Looking For
- Bachelor's degree or above; recent graduates are welcome.
- Strong Mandarin communication and content writing skills; able to communicate in English.
- Familiarity with Xiaohongshu, its content trends, and platform culture.
- Creative, user-oriented, and interested in social media and digital marketing.
- Strong ownership: Proactive, detail-oriented, and accountable for results.
- Data-driven mindset: Willing to experiment, analyze performance, and iterate quickly.
- Passion for education, technology, and international business growth.
Nice to Have
- Experience in Xiaohongshu operations, content creation, or paid advertising.
- Experience in education, EdTech, or user acquisition.
- Familiarity with AI tools for content creation and marketing.
Compensation & Benefits Structure:
- Competitive Package: $80,000–$100,000 in Year 1.
- Accelerated Growth: 20%+ annual compensation growth opportunities in Years 2–3, based on performance.
- Visa Sponsorship: Available for eligible candidates.
- Relocation Support: Relocation allowance available.
- Clear Career Path: From content marketing to user acquisition and future marketing leadership.
- Real Ownership & Mentorship: Work on a 0-to-1 U.S. growth initiative, with hands-on mentorship and opportunities to lead meaningful projects.
We don't expect you to be a marketing expert on day one. We want someone who's curious about users, creative with content, and driven to turn ideas into results.
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Think Academy International Education Inc San Jose, California, USA Office
1081 S. De Anza Blvd, San Jose, CA, United States, 95129
Similar Jobs
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Underwrites complex Builders’ Risk policies for construction, renovation, infrastructure, and specialty projects. Evaluates project exposures, contracts, valuations, schedules, catastrophe risks, loss history, and risk controls to determine coverage, pricing, limits, deductibles, and exclusions. Manages broker and client relationships, develops profitable business, monitors portfolio performance, collaborates with claims, actuarial, legal, and risk engineering teams, improves underwriting processes, and mentors junior underwriters.
eCommerce • Fashion • Retail • Sales • Wearables • Design
Provides customer service and sales support in a luxury retail store. Responsibilities include operating POS systems, handling cash, processing shipments, organizing stockrooms, replenishing merchandise, supporting visual merchandising, promoting products and gift cards, maintaining sales-floor standards, and following loss-prevention policies. Requires flexible scheduling, physical ability to lift and maneuver merchandise, strong communication, attention to detail, and at least one year of retail experience.
Top Skills:
InternetIpadLaptopMobile PosPos SystemsWalkie-Talkie
eCommerce • Fashion • Retail • Sales • Wearables • Design
Provides customer service and sales support in a retail store, including operating POS systems, handling cash, replenishing merchandise, processing shipments, maintaining stockrooms, supporting visual merchandising, and following loss prevention and housekeeping standards. Requires flexible scheduling, physical ability to lift and maneuver merchandise, strong communication skills, and at least one year of retail experience.
Top Skills:
Cash Register SystemsInternetIpadLaptopMobile PosPosWalkie-Talkie
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
