Own and optimize the marketing and revenue technology stack, including marketing automation, CRM integrations, data schemas, lead processing, campaign operations, segmentation, and attribution. Build scalable GTM workflows and integrations, support AI-enabled marketing processes, and execute campaigns involving audience segmentation, asset management, email builds, A/B testing, and deployment. Collaborate cross-functionally with marketing and revenue stakeholders.
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Productboard is seeking a Marketing Systems Strategy and Ops Lead. In this role, you will own the marketing technology stack, with significant overlapping responsibility over broader revenue/GTM/analytics technology. You will be the domain expert in the architecture, design, and execution of processes and workflows across the entire marketing and GTM team including lead processing, lead management, campaign operations, systems integrations, and core segmentations.
This is a role for someone who combines the hands-on perspective of day-to-day operational execution with a high-level system’s architect understanding of how all our marketing and revenue technologies interact with each other and work together. Think a mixture of marketing systems understanding with a strategy and business operations approach.
The gap between professionals who are building with AI daily and those who are still watching is widening fast. At Productboard, you won't just use AI tools. You will shape the architecture that makes AI agents effective, define the workflows that make them reliable, and build the evaluation systems that make them trustworthy. You will work in an environment where AI first is not a future aspiration. It is the current standard.
The skills you build here, agent native design, multi-model orchestration, eval-driven development, AI-ready codebase architecture, are the skills that will define senior engineering for the next decade.
- Maintain and own the marketing/revenue operations tech stack, including MAP, customer engagement, event, and other martech platforms.
- Build a robust and organized infrastructure for GTM engineering to rapidly deploy and iterate on hyper-personalized GTM motions.
- Enable marketing stakeholders to simplify and scale their workflows with AI tools. Ambitiously enhance the marketing and GTM tech stack with agentic and AI-native solutions.
- Architect systems integrations and data schemas. Build efficient and reliable data flow between marketing platforms, CRM, and product data.
- Maintain operational excellence in marketing campaign execution, encompassing campaign creation, lead creation, attribution, and processing.
- Support stakeholders with end-to-end campaign execution including list uploads, audience segmentation, asset management, email builds, A/B testing, and deployment
- 5-8+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations
- High-level, stack-wide experience orchestrating multiple processes, platforms, and technologies to support the work of marketing and revenue teams.
- Experience owning the deployment of significant new solutions into a martech stack, either built or bought.
- Experience building custom integrations and workflows beyond turnkey martech solutions.
- Marketing automation platform (Marketo, Hubspot, etc.) experience/certification preferred
- Qualified, Goldcast, Clay, Zapier, Workato, Sendoso, Outreach or comparable tool experience helpful
- Experience with product-led growth (PLG) motions and working with product data preferred
- Working knowledge of CRMs (Salesforce preferred) and their interaction with marketing automation platforms
- Highly detail-oriented with demonstrated skills in project management
- Strong oral and written communication skills
- Ability to build effective relationships, listen, communicate, influence, and collaborate cross-team at all organizational levels
- Highly motivated, collaborative, and team-oriented
- Bachelor’s Degree
The expected base pay range for this position in the San Francisco area is $155,000-190,000. In addition to the base pay, this role is eligible for competitive equity awards and benefits.
Productboard's pay ranges are determined by role, level, and location. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future.
💰Competitive compensation, stock options, company 401k
📚 Budget for online courses, books, and conferences
🏝️ Flexible PTO and paid sick days
🚆 Commuter Benefits
🫶 Volunteer Day for you to help causes close to your heart
🥕 Carrot Fertility Benefits
🥗 Free snacks, drinks, and yummy catered lunches
🏋️♂️ Company contribution to gym and wellness memberships
⏰ Flexible working hours and home office. Hybrid Schedule Mon/Tues/Thurs In Office
🍀 Mental Wellness Program to support your well-being and self-care
By applying you agree to Productboard's Global Candidate Privacy Policy
Productboard San Francisco, California, USA Office
333 Bush Street, San Francisco, CA, United States, 94104
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