SambaNova is a leader in next-generation AI infrastructure, delivering a full-stack inference platform for customers worldwide. At the core of SambaNova's technology is the RDU (Reconfigurable Dataflow Unit) — a chip built on a dataflow architecture rather than the traditional GPU model. Its decode performance is especially strong for agentic workloads like multi-turn agents, code generation, and long-running applications. RDUs are packaged into SambaRack, rack-scale hardware that lets customers deploy state-of-the-art models with better performance, greater energy efficiency, and faster time to value.
SambaNova is hiring a Principal Product Marketing Manager to lead product positioning, portfolio strategy, and sales enablement for SambaRack and SambaStack. This role will define how SambaNova presents its purpose-built AI infrastructure to the market, translate product differentiation into clear customer value, and equip the field with the narratives and tools needed to win.
About the Role
This is a principal-level product marketing role for an experienced strategist and hands-on creator who can move from market insight to a crisp product narrative, and from that narrative to the launches, messaging, presentations, one-pagers, competitive guidance, and training used across the go-to-market organization. You will own the market-facing strategy for SambaRack—the turnkey, rack-level system built around SambaNova RDUs for large-scale AI inference—and SambaStack—the full-stack enterprise AI platform that combines hardware and software for deployments on premises or through dedicated cloud hosting.
You will partner closely with Technical Product Marketing, Account Executives, and Field Marketing to turn technical proof, customer needs, and field insight into differentiated product messaging and scalable go-to-market execution. Technical Product Marketing will contribute deployment-oriented technical content and demonstrations, while you will own product and portfolio positioning, audience and use-case strategy, launch narratives, competitive differentiation, sales enablement, and consistent market execution.
Responsibilities
- Own positioning, messaging, value propositions, personas, priority use cases, packaging narratives, and competitive differentiation for SambaRack and SambaStack
- Define the portfolio story that connects purpose-built RDU hardware, rack-level infrastructure, full-stack software, model serving, and deployment flexibility into a clear customer value proposition
- Build differentiated messaging for enterprise AI teams, infrastructure leaders, data center operators, inference providers, sovereign AI initiatives, technical evaluators, partners, and the field
- Lead go-to-market strategy and launch planning for major SambaRack and SambaStack capabilities, working across Product, Engineering, Sales, Communications, Developer Relations, Partner Marketing, and Design
- Develop high-quality sales enablement, including pitch decks, solution presentations, one-pagers, battlecards, discovery guidance, objection handling, competitive plays, and executive-ready content
- Create market-facing content such as product briefs, web copy, launch assets, blogs, customer presentations, thought leadership, and solution narratives
- Partner with Technical Product Marketing to translate deployment experience, technical proof, and demonstrations into sharper positioning and more useful seller guidance
- Work with Account Executives and Field Marketing to refine product messaging around customer needs, activate it through field and regional programs, and build scalable enablement for customer conversations
- Equip sales, solutions, partners, and customer-facing teams with repeatable training and content; measure adoption and improve materials based on field feedback
- Lead market, customer, and competitive research to identify emerging needs, sharpen differentiation, inform roadmap discussions, and improve go-to-market priorities
- Build customer proof points, references, use cases, and stories that make SambaRack and SambaStack value concrete
- Establish messaging governance and reusable frameworks that keep product, sales, web, campaign, partner, developer, and executive narratives aligned
- Define success metrics for launches, enablement adoption, message pull-through, content usage, field readiness, and business impact
What We’re Looking For
- 10+ years of experience in B2B product marketing, product strategy, technical product marketing, or a closely related role, including ownership of complex enterprise technology portfolios
- Deep fluency in AI infrastructure, enterprise AI, semiconductors, data center systems, cloud platforms, or another technically complex market
- A track record of creating differentiated positioning for integrated hardware-software products and translating it into launches, sales enablement, content, and measurable go-to-market outcomes
- Exceptional writing, editing, presentation, and narrative-development skills across executive, business, field, and technical audiences
- Strong strategic judgment paired with a willingness to build the deck, write the one-pager, develop the battlecard, edit the web page, and deliver the training
- Experience influencing executive leaders and coordinating Product, Engineering, Technical Product Marketing, Account Executives, Field Marketing, Communications, Design, and partner stakeholders without direct authority
- Ability to operate independently, prioritize high-leverage work, and bring structure to ambiguity in a fast-moving environment
Preferred Qualifications
- Experience marketing AI inference platforms, accelerator systems, turnkey data center products, full-stack enterprise platforms, or cloud infrastructure
- Experience developing product and portfolio strategy across related hardware and software offerings
- Experience building a sales enablement program with measurable adoption, field readiness, and business impact
- Familiarity with enterprise buyers, infrastructure decision-makers, technical evaluators, inference providers, partner ecosystems, and managed-service use cases
- Experience leading category creation, a major product launch, competitive repositioning, or a portfolio-wide messaging transformation
- A portfolio of high-quality positioning, launch, enablement, thought-leadership, or product-marketing work
Why This Role Matters
SambaRack and SambaStack give SambaNova a differentiated product story spanning purpose-built hardware and a full-stack enterprise AI platform. This role will make that story clear, consistent, and commercially useful—shaping how the market understands the portfolio and giving sellers and partners the positioning and tools they need to create demand and win.
Base Salary Range:
Submission Guidelines
Please note that in order to be considered an applicant for any position at SambaNova Systems, you must submit an application form for each position for which you believe you are qualified.
EEO Policy
SambaNova Systems is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard basis of age (40 and over), color, disability, gender identity, genetic information, marital status, military or veteran status, national origin/ancestry, race, religion, creed, sex (including pregnancy, childbirth, breastfeeding), sexual orientation, and any other applicable status protected by federal, state, or local laws.
Benefits Summary for US-Based, Full-Time Employment Positions
SambaNova offers a competitive total rewards package, including the base salary, plus equity and benefits. We cover 95% premium coverage for employee medical insurance, and 77% premium coverage for dependents and offer a Health Savings Account (HSA) with employer contribution. We also offer Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans in addition to Flexible Spending Account (FSA) options like Health Care, Limited Purpose, and Dependent Care. Our library of well-being benefits available to you and your dependents includes a full subscription to Headspace, Gympass+ membership with access to physical gyms, One Medical membership, counseling services with an Employee Assistance Program, and much more.
SambaNova Systems Palo Alto, California, USA Office
Our Palo Alto office is in a tech complex known for incubating research facilities and borders the Bay Trail along the Don Edwards Wildlife Refuge. Only a 5-minute walk, our employees often fly out of PAO for lunch with colleagues or enjoy happy hour at the nearby Palo Alto Country Club.
Similar Jobs
What you need to know about the San Francisco Tech Scene
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
