As Product Marketing Lead, you will create and execute a go-to-market strategy, while defining messaging and positioning for B2B AI solutions, targeting supply chain leaders.
About BackOps
BackOps AI is transforming supply chain operations with agentic AI solutions that automate complex workflows, freeing operations teams to focus on what matters most. Headquartered in the San Francisco Bay Area with flexible remote-friendly options, we foster a culture of innovation, ownership, and measurable impact.
We’re growing quickly and always on the lookout for exceptional people to join us — even if there isn’t a role that matches your background just yet.
We’re hiring our first Product Marketing Lead to define how BackOps goes to market. This role will own positioning, messaging, and GTM strategy end-to-end—working directly with the founders to shape how we tell our story, reach customers, and drive growth.
This is a rare opportunity to build product marketing from the ground up at a fast-growing startup, with real ownership and impact from day one.
The Role
As Product Marketing Lead, you’ll sit at the intersection of product, sales, and customers. You’ll translate a complex, technical platform into clear, compelling narratives that resonate with enterprise supply chain and operations leaders—and turn those narratives into repeatable GTM motions that drive pipeline and adoption.
You’ll be both strategic and hands-on: defining the “why” and “who,” then rolling up your sleeves to execute.
What You’ll Do
- Own BackOps’ end-to-end product marketing and go-to-market strategy.
- Define and evolve core positioning, messaging, and value propositions for enterprise supply chain and operations teams.
- Lead GTM planning and execution for new products, features, and use cases.
- Build early demand-generation and growth motions across content, lifecycle, outbound enablement, partnerships, and events.
- Work closely with founders, product, and sales to ensure tight alignment between product strategy, messaging, and revenue goals.
- Talk directly with customers and prospects to refine ICPs, personas, use cases, and proof points.
- Create sales enablement assets (pitch decks, one-pagers, case studies, competitive positioning).
- Launch and scale core marketing infrastructure (website, analytics, CRM support, campaigns, and tooling).
- Define success metrics, run experiments, and iterate quickly based on what drives pipeline and adoption.
- Represent BackOps in customer, partner, and industry conversations.
- Hire and scale a high-performing product marketing and growth team over time.
What We’re Looking For
- 5+ years of experience in B2B product marketing or marketing roles closely tied to product and GTM.
- Proven track record of taking B2B products from 0→1 (early positioning, first pipeline, first wins).
- Experience with B2B SaaS, enterprise software, workflow automation, or highly technical products.
- Strong interest in—or experience marketing—AI/ML-powered products (technical fluency is a big plus).
- Exceptional storytelling, positioning, and written communication skills.
- Data-driven mindset with comfort owning metrics tied to revenue and growth.
- Entrepreneurial attitude: comfortable with ambiguity, scrappy execution, and wearing many hats.
- Excited to build, not just optimize.
Why BackOps
- Build the product marketing foundation for a company redefining global supply chain operations.
- Own strategy and execution with real autonomy and visible impact.
- Work directly with founders and a small, high-performing team.
- Backed by exceptional investors and advisors.
- Competitive salary, meaningful equity, and comprehensive benefits.
BackOps AI San Francisco, California, USA Office
San Francisco, CA, United States
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