The Referral Relationship Manager drives growth by enhancing partnerships with veterinary practices through outreach, marketing, and relationship management, while coordinating events and community engagement.
Referral Relationship Manager- Veterinary Medicine- Redwood City
POSITION SUMMARY
The Referral Relationship Manager (RRM) plays a vital role in strengthening partnerships with referring veterinary practices and driving hospital growth through strategic outreach, marketing, and relationship management. This role serves as the primary liaison between the hospital and the referring community while also owning the planning and execution of referring DVM and client engagement events and the management of all community partnerships.
Working collaboratively with hospital leadership, marketing partners, and cross-functional teams, the Referral Relationship Manager uses data, insights, and relationship-building to improve referral performance, optimize the referral experience, and support business growth. This position requires a balance of field engagement, strategic planning, event planning and execution, and administrative coordination in a fast-paced, service-oriented environment.
This role is well-suited for someone who is mission-driven, relationship-focused, and motivated to make a meaningful impact on client/patient access to specialty and emergency veterinary care. The RRM role has a dual reporting structure, reporting functionally to the centralized Referral Relations Group Manager and operationally to the local Hospital Director.
This position supports multiple locations within the SAGE network including SAGE Redwood City, Veterinary Vision Redwood City, and Animal Dental Clinic, requiring coordination and relationship management across sites.
The position operates in a hybrid structure of 3.5 days in the field and 1.5 days dedicated to administrative, planning, and marketing coordination work, ensuring both strong market presence and thoughtful execution.
This role is exempt. The compensation range is between $85,000 - $90,000 annual salary. Quarterly incentive plan offered.
ESSENTIAL RESPONSIBILITIES
Referral Growth & Relationship Management
- Develop and execute referral outreach and engagement strategies aligned to hospital performance goals and market opportunities.
- Maintain a consistent, structured engagement cadence with referring veterinarians through in-person visits, phone calls, email communications, and events.
- Build and maintain strong, trust-based relationships with referring doctors, practice managers, and key decision-makers.
- Customize engagement approaches based on the unique needs, preferences, and referral potential of each referring practice.
- Serve as the primary point of contact for the referring community and ensure timely, professional, and effective communication.
- Own the end-to-end planning and execution of continuing education (CE) programs, symposiums, open houses, and referring practice recognition events.
- Track attendance, referral impact, and ROI for all events and initiatives.
- Manage community partnerships and outreach activities, including relationships with shelters, emergency responders, and community organizations.
- Leverage centralized Ethos marketing resources and programs to support local growth priorities.
- Plan and execute strategic campaigns to launch new services, promote new clinicians, and increase awareness of hospital capabilities.
- Serve as the local hospital point of contact for all marketing and referral engagement activities.
- Partner with the regional Marketing Business Partner and centralized marketing subject matter experts to activate enterprise-wide growth initiatives.
- Actively utilize CRM systems, referral dashboards, and analytics tools to track performance, monitor trends, and inform engagement strategies.
- Develop, maintain, and execute a quarterly Joint Business Plan (JBP) outlining local growth objectives, strategies, and activities.
- Analyze local competitive landscapes to anticipate threats, identify opportunities, and inform strategic decision-making.
- Maintain deep knowledge of hospital services, specialties, differentiators, and competitive positioning.
- Monitor and evaluate the hospital’s referral experience and workflows to identify gaps, resolve issues, and inform service delivery optimization.
- Partner with internal hospital leadership teams to address referring veterinarian concerns and enhance the overall referral experience.
- Manage the hospital’s referral engagement and marketing budget and track spending against plan.
- Maintain accurate documentation, activity tracking, and reporting as required.
- Support hospital leadership and the Ethos growth team in additional initiatives as assigned.
- In-Market Referral Engagement Activities – 65%
- Event Planning and Execution – 15%
- Collaboration with Centralized Marketing Resources – 10%
- Administrative & Reporting Responsibilities – 10%
QUALITIES OF A SUCCESSFUL CANDIDATE
- Mission-Driven: Motivated by Ethos' mission to improve the lives of pets and people through exceptional veterinary care.
- Grit & Resilience: Brings determination, persistence, and professionalism to a demanding, fast-paced environment.
- High Standards: Demonstrates strong accountability, integrity, and pride in delivering high-quality work.
- Curiosity: Actively seeks knowledge, feedback, and innovative approaches to improve outcomes.
- Self-Starter: Works independently, takes initiative, and drives results with minimal supervision.
- Relationship-Oriented: Builds trust, communicates effectively, and maintains strong professional relationships.
- Coachability & Growth Mindset: Open to feedback, adaptable, and committed to continuous improvement.
- Valid driver's license and clean driving record.
- Valid auto insurance coverage.
- Reliable personal transportation and ability to accurately track and submit mileage for reimbursement.
- Ability to work occasional evenings and weekends to support hospital and community events.
- Associate or bachelor's degree preferred; equivalent education and experience will be considered.
- 3-5 years of professional experience demonstrating the ability to manage multiple priorities, build relationships, communicate effectively, and drive business growth.
- Experience in sales, customer service, account management, marketing, or business development roles strongly preferred.
- Veterinary medicine or animal health industry experience is strongly preferred.
- Strong interpersonal, verbal, and written communication skills across in-person, phone, email, and virtual platforms.
- High level of organization, attention to detail, and follow-through.
- Proficiency with technology, CRM systems, and performance reporting tools.
- Ability to interpret basic performance metrics and use data to inform strategy and decision-making.
- Field-based role requiring frequent local travel to referring practices.
- Fast-paced, relationship-driven environment requiring flexibility and adaptability.
- Collaboration across hospital leadership as well as enterprise referral relations, marketing, and operations teams.
BENEFITS
Ethos Veterinary Health offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process.
Ethos Veterinary Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
Ethos Veterinary Health offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process.
Ethos Veterinary Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
Ethos Veterinary Health San Rafael, California, USA Office
901 East Francisco Blvd., San Rafael, United States, 94901
Similar Jobs
Software
The Technical Enablement Program Manager will build and manage enablement programs for Solution Engineers and Customer Solution Engineers, ensuring they are equipped with the necessary knowledge and skills for effective customer engagement and technical support.
Top Skills:
Api PlatformsContent Management SystemsEnablement ToolsLearning Management SystemsSaaSTechnical Learning Platforms
Software
The Senior Product Marketing Manager at Postman develops product messaging, creates content, and drives marketing strategies to increase awareness and adoption of Postman's services, focusing on developers and platform engineers.
Top Skills:
APIsDeveloper ToolsDevOpsSaaS
Software
Sell Postman's API platform into named upper mid-market and lower enterprise accounts. Own full sales cycle, land-and-expand, close large strategic deals, build executive and technical relationships, collaborate with Sales Engineering and Customer Success, and consistently exceed quota through consultative, data-driven selling.
Top Skills:
APIsDevOpsPostman
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
