Sales Development Representative (SF)

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the Role

This is not your typical Sales Development Representative role: we are looking for someone who is excited to both prospect and help build our overarching sales demand strategy. As an SDR here at Persona, you'll drive our sales growth engine by creating our pipeline generation mechanisms through developing and executing outbound strategies while partnering with Account Executives. The ideal candidate wants to actively participate in the development of the sales process and the articulation of Persona’s value proposition.

What you'll do at Persona

• Identify high-potential businesses, verticals, and markets, and conduct outbound prospecting activities to generate leads for Persona

• Qualify prospects by understanding their needs, challenges, and fit with Persona’s products

• Engage with prospects through effective communication, delivering exceptional service, and build relationships to create interest and generate sales opportunities

• Collaborate with Account Executives to schedule meetings and hand off qualified leads for further sales engagement

• Research and stay up-to-date with industry trends, market conditions, and competitive landscape to effectively position our offerings

• Maintain accurate and detailed records of prospect interactions and update Salesforce

• Continuously improve product knowledge and sales skills through ongoing training and professional development

What you'll bring to Persona

• 1-3 years of work experience (sales and/or technology experience is a +), with a track record of top performance

• Drive and grit — a strong desire to compete and win, while being a highly collaborative team player

• Openness to internalize feedback, build on prior experience, and demonstrate improvement

• Superior verbal and written communication skills

• Comfort working in ambiguity and adaptable

Full-time Employee Benefits and Perks

For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.