We’re looking for a curious mind, a multidisciplinary Senior Copywriter who can concept and create standout work across integrated marketing, growth marketing, brand storytelling, and experiential environments. You’re equal parts brand builder and performance-minded thinker, comfortable writing thumb-stopping paid ads one day, and shaping immersive physical/digital brand moments the next.
You bring a sharp creative point of view, strong writing craft, and the ability to translate insights and ideas into work that drives both brand awareness and conversion.
What You'll DoConcept & Execution
- Lead language development for integrated campaigns across brand, growth, lifecycle, and experiential.
- Concept high-performing performance ads (static, video storyboards, social formats) informed by testing insights.
- Develop brand campaigns, including tone of voice, personality, style direction, and language systems.
- Write for experiential environments, including pop-ups, installations, OOH, live brand activations, and physical signage systems.
Cross-Functional Collaboration
- Partner with the broader Marketing & Product teams to turn ideas into breakthrough creative.
- Collaborate with designers, producers, and external partners & agencies to create compelling creative for customers and business partners alike.
- Present work clearly and confidently to creative leadership and cross-functional stakeholders.
Quality & Craft
- Elevate the standard of copywriting, ensuring consistency and cohesion across all touchpoints, digital, social, print, and experiential.
- Maintain exceptional executional quality, even within fast-paced, iterative testing environments.
Core Experience
- 6+ years experience as a creative copywriter in an in-house brand, agency, or hybrid environment, with a focus on integrated marketing campaigns & consumer-focused brand campaigns.
- Proven ability to create both brand-building and performance-oriented creative.
- Experience writing for experiential/physical environments, spatial storytelling, and environmental expressions is a plus.
Skills
- Expert-level writing craft: tone, voice style and personality.
- Strategic thinking to structure a solid brand voice that reflects the business goals.
- Strong conceptual thinker with the ability to generate ideas that scale across channels.
- Experience with A/B testing and performance-driven copy.
- Experience building copy systems (not just one-off pieces)
- Familiarity with Figma, Adobe CC and Google ecosystem (Slides, Sheets, Docx..etc).
- An understanding of AI tools to automatize production.
- Understanding of production for digital, print, and environmental executions.
Nice-to-Haves
- Naming experience (products, campaigns, features)
- Scriptwriting (video, motion, audio)
- Long-form editorial writing
- Experience developing social media campaigns
- You are a curious mind
- You are obsessed with the craft
- You are hands on
- You thrive in high-velocity environments and love testing, learning, and iterating.
- You balance artistry with data-informed decision making.
- You’re proactive, energized by ambiguity, and excited to build.
- You value storytelling in every medium.
Please include a digital portfolio showing:
- Integrated campaign marketing creative
- Brand campaign creative
- Experiential/environmental creative
- At least one project you led from concept through execution
- Any personal projects
The starting cash range for this role is $150,000-190,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.
Top Skills
Zipline South San Francisco, California, USA Office
South San Francisco, CA, United States
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