Brand Voice Lead - Systems

Every interaction with Fin, whether written by a person or generated with AI, should feel clear, distinctive, and true to our brand.

As Brand Voice Lead, Systems, you’ll help make that happen.

This is not a traditional copywriting role, and it’s different from a standard content strategy position. You’ll shape how Fin shows up in words across key brand and marketing touchpoints, while helping build the tools, guidance, and workflows that make strong writing easier to produce consistently.

You’ll work across Brand, Product Marketing, Product, Design, and other cross-functional teams to turn complex ideas into clear, compelling communication. That means contributing to messaging frameworks, supporting major launches and campaigns, and writing across formats like websites, films, podcasts, presentations, and executive narratives.

You’ll also evolve and shape the systems behind the work, including voice and tone guidance, editorial standards, channel-specific frameworks, prompt libraries, AI Skills, and reusable messaging assets. We’re looking for someone who is excited by both sides of the role: writing excellent copy and helping teams use AI thoughtfully to create better, more consistent communication at scale.

• Evolve Fin’s verbal identity, including voice and tone guidance, messaging principles, and editorial standards across key brand and customer touchpoints.
• Develop messaging frameworks that help explain complex products, technologies, and ideas with clarity and conviction.
• Write and refine high-quality copy across a wide range of formats, including product launches, campaigns, websites, video, podcasts, keynote presentations, and strategic initiatives.
• Partner closely with Brand, Product Marketing, Product, and Design to ensure work is aligned, clear, and consistent across channels.
• Build and maintain practical writing systems that support scale, including channel guidance, prompt libraries, reusable messaging assets, and AI-enabled workflows.
• Identify friction in writing workflows and recommend smarter ways of working that improve quality, consistency, and speed.
• Use AI tools to strengthen writing processes, support content development, and help cross-functional partners create with more confidence and less guesswork.
• Provide thoughtful editing, feedback, and guidance that helps raise the quality of writing across projects and teams.
• Contribute to the ongoing evolution of Fin’s verbal identity as our products, customers, and category continue to grow.

• 8+ years of experience in brand writing, messaging, editorial, verbal identity, content strategy, or related creative disciplines, ideally in-house.
• An exceptional portfolio that demonstrates strong writing craft, strategic thinking, and the ability to develop systems that improve quality and consistency.
• Experience creating voice and tone guidance, messaging frameworks, editorial standards, and writing support tools used across teams and channels.
• Outstanding writing and editing skills, with the ability to move between strategic thinking and hands-on execution.
• Strong editorial judgment and taste, with the ability to simplify complex ideas into clear, compelling narratives.
• Fluency with AI tools such as ChatGPT, Claude, Claude Code, and other emerging creative technologies, along with a clear point of view on how they can improve creative workflows.
• Experience building AI-native writing resources such as prompt libraries, reusable workflows, editorial evaluations, or structured guidance that helps people create stronger on-brand communication.
• Experience collaborating with cross-functional partners across Brand, Product Marketing, Product, Design, and leadership-facing workstreams.
• A systems mindset and a habit of turning one-off solutions into repeatable practices that help teams work better.
• Experience guiding non-writers through editing, frameworks, and practical support.

This role helps Fin communicate with more clarity, consistency, and confidence.

You’ll bring strong judgment, excellent writing, and a practical systems mindset to the work. You won’t be expected to single-handedly own every aspect of how the company communicates. Instead, you’ll be a senior hands-on partner who helps shape the voice, improve the workflows, and raise the quality of writing across the brand through a n AI-driven lens.

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $155,700 - $186,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).  

#LI-Hybrid