Develop and execute solution marketing and account-based marketing strategies for enterprise technology buyers. Responsibilities include positioning complex solutions, creating buyer-focused messaging, launching integrated ABM campaigns, enabling Sales, partnering with solution leaders and Alliances, and measuring pipeline and revenue impact. The role requires translating technical capabilities into business outcomes and optimizing programs using account intelligence, intent data, and campaign analytics.
The Opportunity
Argano is seeking a strategic, results-oriented Senior Manager, Solution & Account-Based Marketing to connect our solutions, industry expertise, and technology capabilities with the needs of enterprise buyers.
This hybrid role combines the strategic foundations of product marketing, including positioning, messaging, buyer insights, and go-to-market planning, with the precision and revenue focus of account-based marketing.
You will work closely with solution leaders, Sales, Alliances, and Marketing to translate complex technology capabilities into compelling value propositions and differentiated go-to-market programs that engage strategic accounts and accelerate revenue growth.
The ideal candidate is a seasoned B2B marketer who enjoys shaping how solutions are positioned in the market and bringing those stories to life through highly targeted, integrated marketing programs.
Key Responsibilities
Solution Marketing & Go-to-Market Strategy
- Partner with solution and practice leaders to develop differentiated positioning, messaging, and value propositions for Argano's services and technology capabilities.
- Develop a deep understanding of enterprise buyer needs, industry challenges, competitive dynamics, and market opportunities.
- Create solution messaging frameworks, buyer personas, value propositions, and compelling narratives that connect Argano's capabilities to measurable business outcomes.
- Support go-to-market strategies for new and evolving solutions, offerings, and strategic initiatives.
- Collaborate with Content and Digital Marketing to develop solution briefs, sales presentations, customer stories, thought leadership, and campaign messaging.
Account-Based Marketing Strategy & Execution
- Develop and execute targeted ABM programs aligned with Argano's strategic growth priorities and solution offerings.
- Partner with Sales to identify priority accounts, buying committees, business challenges, and opportunities for engagement.
- Create account-specific marketing strategies that connect relevant solutions to each account's business priorities.
- Orchestrate integrated campaigns across digital advertising, email, executive engagement, content, events, and sales outreach.
- Leverage account intelligence, intent signals, and engagement data to personalize programs and prioritize marketing investment.
Sales Enablement & GTM Activation
- Equip Sales with persona-specific messaging, competitive insights, objection-handling guidance, and solution narratives.
- Partner with Sales and Alliances to activate joint go-to-market programs and strategic account initiatives.
- Collaborate with internal subject matter experts to turn technical expertise into relevant, compelling market-facing content.
- Ensure consistent messaging across campaigns, sales engagement, and customer-facing experiences.
Performance & Optimization
- Define and track performance metrics across solution marketing and ABM programs, including account engagement, pipeline creation, opportunity acceleration, and revenue influence.
- Gather feedback from Sales, clients, and market engagement to refine positioning and go-to-market strategies.
- Use campaign performance, intent data, and market insights to identify opportunities for optimization.
- Communicate results, insights, and recommendations to Marketing and Sales leadership.
Qualifications
- 10+ years of B2B marketing experience, including experience in product marketing, solution marketing, account-based marketing, or integrated go-to-market roles.
- Experience marketing enterprise technology, digital transformation, SaaS, cloud, ERP, CRM, data, AI, or professional services.
- Demonstrated ability to develop differentiated positioning, messaging, and value propositions for complex solutions.
- Experience translating technical capabilities into compelling business outcomes and executive-level narratives.
- Proven success developing integrated marketing programs that generate engagement and influence enterprise pipeline.
- Strong understanding of enterprise buyer personas, buying committees, long sales cycles, and account-based marketing principles.
- Experience collaborating with Sales, product or solution leaders, Alliances, and Marketing teams.
- Excellent writing, storytelling, communication, and presentation skills.
- Strong analytical skills and familiarity with CRM, marketing automation, and ABM technologies.
- Ability to balance strategic thinking with hands-on execution in a fast-paced, remote environment.
What Success Looks Like
Success in this role means creating a stronger connection between Argano's solution value propositions, enterprise buyer needs, and revenue-generating marketing programs.
You will help Argano articulate differentiated value in the market, equip Sales with compelling messaging, and activate targeted account programs that generate pipeline and accelerate growth.
You will also contribute to building a more integrated go-to-market approach where solution marketing and account-based marketing work together to create consistent, relevant experiences across the enterprise buying journey.
Compensation
This is a fully remote, U.S.-based position with an annual salary range of $140,000- $160,000.
Argano is an equal-opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
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