The Senior Product Designer will own end-to-end product design for web and mobile experiences, develop design systems, prototype quickly, and collaborate with cross-functional teams while conducting user research.
fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
About this role:You are a versatile designer who thrives with ambiguity, who can move at fal speed while keeping the UI fast + consistent.
Must Have- Strong product UI/visual craft + portfolio of shipped work.
- Experience designing web AND mobile product experiences: can create dedicated mobile screens (not just “responsive web”) and understands mobile UI patterns, navigation paradigms, constraints, and edge cases.
- Solid design systems experience (components/tokens/variants/docs + working with engineering for adoption).
- Comfortable owning features end-to-end (flows → UI → handoff → QA) in a high-velocity startup.
- AI-assisted / “vibe coding” prototyping mindset (uses modern tools to prototype quickly; production code not required, but code-based prototyping is a plus).
- Can run scrappy user research/testing and iterate based on customer feedback.
- Accessibility + responsive fundamentals (but again: must also design true mobile experiences).
- Strong cross-functional communication; can define success metrics with PM/Eng and iterate post-launch.
- Own end-to-end product design for features (problem framing → flows → UI → states/edge cases → handoff → QA → iterate).
- Design across web + true mobile experiences (dedicated mobile screens + mobile patterns; not just responsive web).
- Help build/maintain the design system (components/tokens/patterns/docs) and drive adoption with engineering.
- Prototype fast (Figma + AI/vibe-coding tools when useful) to validate direction.
- Partner tightly with Eng/PM to ship quickly, keep quality high, and improve post-launch with feedback.
- Do lightweight user research/testing (scrappy usability checks, customer calls, quick validation).
- Nice-to-have “extra output” when needed: Google Slides decks + light graphic/brand assets.
- Familiarity with generative media / LLMs / image (or video) models and the UX patterns around prompts, parameters, evaluation, latency/quality tradeoffs.
- Front-end literacy (React/TypeScript/CSS) and/or Storybook-style component workflows.
- Willing to support lightweight GTM/design needs sometimes: pitch decks (Google Slides) and basic graphic design (simple visuals, social cards, light marketing assets).
- Any experience (or interest) in graphic design / brand design (doesn’t need to be a brand lead—just enough taste/skill to help when needed).
- Interesting and challenging work
- Competitive salary and equity
- A lot of learning and growth opportunities
- We offer visa sponsorship and will help you relocate to San Francisco.
- Health, dental, and vision insurance (US)
- Regular team events and offsite
$180,000 - $230,000 + equity + comprehensive benefits package
We are currently hiring in downtown San Francisco.
Similar Jobs
.png){kind=avatar}
eCommerce • Fintech • Payments • Software
Scale and evolve Order.co’s design system across legacy product experiences. Audit components, identify inconsistencies, create accessible production-ready patterns with engineers, establish system principles, and improve adoption and usability. The role also explores AI-enabled workflows for component discovery, documentation, quality checks, and pattern generation while balancing flexibility, consistency, and scalability.
Top Skills:
Figma
Marketing Tech • Real Estate • Software • PropTech • SEO
Lead end-to-end product design for a core product area, from user research and problem framing through polished, developer-ready experiences. Conduct interviews and testing, collaborate with product managers and engineers, design accessible workflows and edge cases, prototype concepts, and contribute to reusable design-system patterns. The role requires independent ownership, strong UX and visual craft, clear communication, and active participation in design critique and cross-functional collaboration.
Top Skills:
Figma
Real Estate • Sales • Software • PropTech
Own end-to-end product design for Crexi features and workflows, from discovery through launch. Partner with Product and Engineering, evolve the design system, conduct user research and usability testing, and design for measurable business outcomes. Prototype AI-enabled experiences, ensure accessibility, and collaborate with Brand, Marketing, Sales, and Customer Success to deliver cohesive customer experiences.
Top Skills:
CSSFigmaHTMLReactWcag
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
