Senior Product Marketing Manager - North America

The role & impact

As the Senior Product Marketing Manager for the US, you will be pivotal in shaping growth within the region. By developing a deep understanding of the local market and championing customer needs, you will craft differentiated value propositions and refine positioning to ensure our offering resonates within the US context. This role positions you as a critical hub, connecting customer insights, competitive intelligence, and market trends to drive impactful outcomes.

You will spearhead the go-to-market strategy, leading the development of integrated plans for key programmes and empowering broader execution through shared resources. Collaborating closely with product, marketing, and commercial teams, you will translate innovative global and regional products into compelling strategies tailored to our target customers. Your leadership will be essential in fostering collaboration and driving clear strategic direction, directly influencing product priorities for our regional portfolio, including the suite of tax products.

The team & how they connect

You will collaborate closely with the US Product lead and global product marketing teams to ensure successful launches of new products in the region. Acting as a market expert, you support these teams in adapting messaging and positioning to align with the overall US product strategy.

The team is currently working on / Initially, the role may focus on

• Developing and refining the overarching value proposition, messaging, and claims to ensure they resonate effectively with target customers in the US.

• Leading the strategic planning and execution of the integrated go-to-market strategy for the tax solution, encompassing launch, adoption, and migration.

• Shaping US planning by proactively identifying opportunities to grow regional acquisition, adoption, and retention using research and analytics.

• Creating internal briefing assets and sales enablement resources to help prepare and upskill customer-facing teams.

Where and how you can work

This role involves leading and coaching remote, cross-functional teams, requiring the ability to manage projects and deliver results in a flexible environment.

Here are some of the things we are looking for

• You possess expertise in product marketing and go-to-market strategy, with a proven ability to create plans that achieve measurable business outcomes.

• Experience working in a global role across geographies and collaborating with product managers in an agile environment is essential.

• We value a customer-obsessed approach with a deep understanding of the small business and advisor market.

• You bring the ability to manage ambiguity and create clear paths forward, mentoring and developing talent along the way.

• Commercial savvy and data-driven decision-making skills are required to create strategic plans while having the operational acumen to execute ideas.

• Exceptional communication skills are necessary to influence diverse audiences and build strong relationships with senior stakeholders.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.