Senior Product Marketing Manager

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders. We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.

To achieve these goals, we are looking for a seasoned Senior Product Marketing Manager to bring vision and go-to-market excellence to our Travel & Airports vertical. In this role, you’ll develop product positioning rooted in customer insights, drive go-to-market campaigns and optimize current features to support user growth, engagement, and retention.

The ideal candidate will have a strong background in B2C product marketing, a track record of developing impactful marketing strategies, and a proven ability to develop strong cross-functional relationships. Experience in the travel and hospitality space or experience with a marketplace business are a plus. A deep understanding of our brand’s core values and an ability to navigate a busy airport are a must.

Responsibilities:

• Develop a travel marketing strategy and lead individual go-to-market launches for new travel, airports, and scheduled products, ensuring they reinforce Lyft’s overarching brand and travel narrative
• Be the voice of the customer to influence product development and continually assess our market and strategy to meet customer needs. 
• Have a broad understanding of existing research and competitive landscape, identify any gaps, and create actionable insights to inform product and marketing strategy.
• Develop positioning, messaging, and competitive differentiation that creates awareness, adoption, engagement, and retention to increase market share and fuel growth
• Design and launch experiments to learn, optimize and drive growth for key business metrics
• Write inspiring creative briefs and shepherd the creative development process from strategy through execution
• Partner with senior leaders and cross-functional teams, including Product, Design, Engineering, Comms, Brand, Creative, Science and more to ensure our marketing campaigns deliver against business objectives

Experience:

• Bachelor’s degree in Marketing, Business or relevant work experience; MBA preferred
• 7+ years experience in marketing with 5+ years in product marketing
• Experience in applying consumer insights to inform and optimize the product experience
• Analytical thinker with experience in data-driven marketing
• Ability to independently drive experimentation focused on conversion and engagement
• Very strong written communication skills
• Experience developing strategies to solve ambiguous and complex problems
• Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
• Strong interpersonal skills with the ability to collaborate, manage expectations and work cross-functionally with both analytical and creative teams

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $143,000-$178,750. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.