Sr. Marketing Digital Content Strategist

The next part of your journey is right around the corner — with The Standard.

A genuine desire to make a difference in the lives of others is the foundation for everything we do. With a customer-first mindset and an intentional focus on building strong teams, we’ve been able to uphold our legacy of financial stability while investing in new, innovative technologies that support the needs of our customers. Our high-performance culture focused on operational excellence thrives thanks to remarkable people united by compassion and a customer-first commitment. Are you ready to make a difference?

Job Summary:

As the Sr. Marketing Digital Content Strategist you are responsible for building and sustaining a cohesive answer engine optimization (AEO) strategy. This position combines storytelling with technical and analytical expertise to translate audience insights into actionable strategies that increase search visibility, brand awareness, and engagement. Uses subject matter expertise to collaborate in defining and leading the digital content vision, strategy and execution.

Operates with a high degree of independence and leadership to drive measurable outcomes by collaborating and partnering closely with cross-functional teams. Partners to develop and maintain information architecture, governance, editorial operations, and ongoing optimization processes.

Principal Duties and Responsibilities:

Drive innovation for a cohesive digital, content ecosystem that aligns with the enterprise strategy, buyer journey and brand positioning.

• Cross‑Functional Influence: Serve as the internal AEO expert and strategic partner, explaining the “why” behind strategic content decisions to drive adoption of new digital content practices, and ways of working across teams. Creates partnerships, influences and educates to raise overall organizational knowledge and capability.
• Search and AI discoverability: Optimize web pages for SEO, and ensures content supports credibility signals appropriate for enterprise B2B decision-making.
• Optimize information architecture & structured content: Refine information architecture, taxonomy, and content modeling to improve findability and reuse. Partner with UX and development to ensure content is structured and machine-readable. Using expertise, provide guidance for structured content/schema and taxonomy where appropriate.
• Content ecosystem governance: Apply digital content strategy into a practical operating model to include establishing and/or applying editorial standards, brand voice/tone, page patterns, QA checklists, review workflows and content governance models that scale across internal teams.
• Editorial operations, content lifecycle, and on‑page quality: Own the editorial roadmap and content refresh strategy. Using content analysis and editorial skills, serve as a hands‑on contributor for priority pages while setting standards, partnering and enabling others to scale content production while maintaining consistency and compliance.

• Metrics, insights and opportunities: synthesize data across sources, analyze and identify opportunities to impact discoverability, engagement, conversion and socialize findings. Experiment for iterative learning, recommend relevant technologies, and monitor competitive innovations to make sound recommendations.

Skills and Background You’ll Need:

Education:

• Bachelor’s degree in marketing, communications, Data, or a related field, or equivalent practical experience.  Advance management degree or related specialized master’s degree in related field (preferred).

Certification:

• SEO Certification, Marketing Certification, or other related certifications preferably in AEO (preferred)

Experience:

• 10+ years managing complex and scalable digital content strategy, SEO strategy, multi-channel digital marketing (B2B or enterprise strongly preferred) or related marketing field.
• Deep expertise in SEO fundamentals including search intent research, on‑page optimization, internal linking strategies, and effective collaboration with UX, development, and technical partners.
• Strong knowledge of AEO and how content is surfaced, summarized, and cited within AI‑driven answer experiences, with an emphasis on structure, clarity, credibility, and citation‑readiness.
• Demonstrated ability to lead and manage enterprise scale content strategies across a mix of formats, including long form editorial, video, social, and interactive experiences, with a focus on consistency, quality, and performance.
• Hands on experience with SEO and analytics platforms, such as Semrush, Google Search Console, GA4, or similar tools, to evaluate performance and inform optimization decisions.
• Financial services industry, combined with proficiency using enterprise level CMS platforms (such as Drupal) and a strong working knowledge of web accessibility standards. (strongly preferred)

Key Behaviors of a Successful Candidate

Driving success: Highly developed cross functional influence and communication skills, with comfort leading workstreams end to end, facilitating alignment, and presenting recommendations to diverse audiences.

Winning together: Develops relationships with both internal and external stakeholders and exhibits effective communication and people skills in managing projects and driving positive outcomes.  Subject matter expert with the ability to negotiate and influence management decision making. 

Improvement Mindset: Thinks innovatively, brings ideas to life, and seeks continuous improvement. Approaches business challenges from a broad corporate perspective. Anticipates and removes barriers to accomplish business objectives and constantly pursues exceptional results that take us “next level.”

Adaptability: Ability to operate effectively in a complex, matrixed environment, while navigating multiple stakeholders, brand standards, compliance and review cycles, and high volume or scaled publishing models.

Strategic Visioning: Uses market data and knowledge to develop new strategies, connect goals to enterprise vision, and identifies criteria to measure success.

#LI-Remote

We have built an enduring legacy of stability, financial strength and exceptional customer service through the contributions of the service-oriented people who choose to work at The Standard. To ensure we can attract and retain the best talent, when you join The Standard you can expect:

• A rich benefits package including medical, dental, vision and a 401(k) plan with matching company contributions

• An annual incentive bonus plan

• Generous paid time off including 11 holidays, 2 wellness days, and 8 volunteer hours annually — PTO increases with tenure

• A supportive, responsive management approach and opportunities for career growth and advancement 

• Paid parental leave and adoption/surrogacy assistance

• An employee giving program that double matches your donations to eligible nonprofits and schools

In addition to the competitive salary range below, our employee-focused benefits support work-life balance. Learn more about working at The Standard.

• Eligibility to participate in an incentive program is subject to the rules governing the program and plan. Any award depends on a variety of factors including individual and organizational performance.

The actual compensation for this role will be based on a combination of education and experience, knowledge and skills, position budget, internal equity, and market data.

Salary Range:

Standard Insurance Company, The Standard Life Insurance Company of New York, Standard Retirement Services, Inc., StanCorp Mortgage Investors, LLC, StanCorp Investment Advisers, Inc., and American Heritage Life Insurance Company and American Heritage Service Company, marketed as The Standard, are Affirmative Action/Equal Opportunity employers. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, national origin, gender identity, sexual orientation, age, disability or veteran status or any other condition protected by federal, state or local law. Except where precluded by state or federal law, The Standard will consider for employment qualified applicants with arrest and conviction records pursuant to the San Francisco Fair Chance Ordinance. The Standard offers a drug- and alcohol-free work environment where possession, manufacture, transfer, offer, use of or being impaired by an illegal substance while on The Standard's property, or in other cases which the company believes might affect operations, safety or reputation of the company is prohibited. The Standard requires a criminal background investigation and employment, education and licensing verification as a condition of employment. After any conditional offer of employment is made, the background check will include an individualized assessment based on the applicant’s specific record and the duties and requirements of the specific job. Applicants will be provided an opportunity to explain and correct background information. All employees of The Standard must be bondable.