Territory Manager

The Territory Manager is responsible for driving sales growth, delivering exceptional retail execution, and building strong relationships across an assigned territory of retail locations within a major consumer electronics retailer. This role acts as both a sales leader and brand ambassador—empowering store teams through impactful product training, real-time sales support, and strategic partnership building.

Territory Managers manage and support retail stores within a geographic district, including key outlier stores in smaller adjacent markets. This is a foundational role on the program—you will be expected to build deep in-store relationships, train retail associates at all levels, drive customer-facing selling events, and serve as a mentor and coach to seasonal team members. You will also analyze your territory to optimize visit frequency and coverage, ensuring every store visit creates a measurable impact.

This position reports to the Senior Program Manager.

• Drive sell-through, attach rates, and market share growth across assigned stores.

• Execute strategic store visits to review sales results, identify opportunities, and align with retail teams on priorities.

• Support retail teams with hands-on sales assist and product demonstrations on the floor.

• Own territory-level KPIs and performance targets, proactively identifying and closing gaps.

• Plan and execute customer-facing selling events (e.g., weekend engagements, product demonstrations) as a regular part of the territory strategy to drive direct sales impact.

• Develop creative in-store activations and events that generate excitement and drive higher overall sales for the brand.

• Deliver in-store and virtual product training for all levels of retail associates—from sales floor staff to store and district leadership.

• Build product confidence and excitement among retail teams through lunch-and-learns, training blitzes, and group sessions.

• Orchestrate marketplace trainings targeting higher-level managers who can cascade product knowledge to their teams.

• Coordinate and lead group training meetings and events within the territory.

• Build strong, trust-based relationships with store managers, department leads, and regional retail leaders within your territory.

• Identify and cultivate key in-store champions who will advocate for the brand when you are not present.

• Schedule regular check-ins with store leadership to maintain alignment on goals, performance, and promotional initiatives.

• Influence retail partners at all levels to support sales, training, and promotional efforts.

• Serve as the primary brand ambassador in the field, representing the client with professionalism and enthusiasm.

• Collect and transmit actionable insights on competitive activity, retail conditions, promotional effectiveness, and customer feedback from in-store visits.

• Ensure timely and accurate reporting of all field activities, visit outcomes, and territory performance.

• Leverage retail relationships to generate intelligence that informs program-level strategy and client decision-making.

• Attend and lead assisted-selling events and partner activations.

• Set up brand tables, pop-ups, and in-store displays to drive product visibility and movement.

• Maximize traffic during key retail periods including back-to-school, fall launches, and holiday seasons.

• 1–2+ years of retail, sales, field marketing, or training experience, ideally within consumer electronics or technology categories.

• Supervisory, mentorship, or team leadership experience preferred.

• Strong communication, presentation, and organizational skills.

• Ability to build rapport quickly and develop meaningful relationships with retail partners at all levels.

• Comfortable working independently across a multi-store territory with frequent in-store travel.

• Proficiency in Microsoft Office and digital reporting tools.

• Valid driver’s license and reliable transportation required.

• Ability to lift/carry up to 50 lbs.

• Frequent standing, walking, listening, and visual activities.

• A natural relationship builder who earns trust quickly with retail teams and leadership.

• Results-oriented and driven by performance targets and competitive wins.

• An engaging trainer who can make product knowledge stick at all levels of a retail organization.

• A self-starter who takes ownership of their territory and operates with minimal oversight.

• A team player who thrives on mentoring others and contributing to a high-performing program.

• Curious, creative, and energized by fast-paced retail environments and evolving consumer trends.

• Someone who takes pride in being the best brand representative on the floor.