Leads engagement strategy for healthcare and wellness brands across digital, social, mobile, and traditional channels. Integrates account, strategy, creative, and brand teams from concept through execution; develops customer journeys, segmentation, content strategies, program architectures, and data capture models. Uses analytics and performance insights to optimize campaigns, shape customer experiences, and support acquisition, servicing, and loyalty objectives.
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Objectives of This Role:
We’re looking for a VP, Engagement Strategy who is ready to help shake up the status quo in healthcare marketing. The right individual will be comfortable understanding, shaping, and optimizing a brand’s multichannel footprint. This person will guide the brand team from concept to execution, including development of program briefs. You will direct and manage integrated teams and expand management skills with a larger team.
Duties and Responsibilities:
- Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs
- Have a vision and see the “big picture” of the brand-customer experience
- Guide the brand team from concept to execution, including development of program briefs
- Partner with brand strategy groups to frame the customers’ behavior trends/patterns, identify differences across customer segments, and apply all learning to their journey
- Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, service training, and business process optimization
- Architect a thoughtful customer experience (CX) that delivers a positive relationship with the brand
- Partner with brand leads to identify strategic imperatives and their associated key performance indicator that all communications will be tied to
- Provide clients with innovative strategies that span digital, social, mobile, and traditional media
- Understand individual customers’ needs and those of healthcare portfolio holders
- Understand behaviors and the mechanisms by which a brand can be relevant to their users to drive acquisition, servicing, and loyalty
- Bring together creativity and data to create compelling personal experiences that grow our clients’ business
- Assess campaign and program performance and optimize or apply learnings to future initiatives
- Analyze available data and apply thoughtfully across the brand in order to drive or support agency points of view
Job Requirements:
- Minimum of 8 years of digital marketing or project experience (within a pharmaceutical agency strongly desired)
- Proficient in Microsoft Office
- Familiarity and comfort interacting with Google Analytics
- Strong background in data management
- Understanding of user experience principles
- Practical experience and strong knowledge of integrated marketing disciplines:
- SEO/SEM best practices
- CRM experience
- Direct marketing
- Knowledge of UI design principles
- Content strategy
Fingerpaint Emeryville, California, USA Office
1250 45th St, 250, Emeryville, CA, United States, 94608
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