VP, Marketing

Campfire is the AI-native ERP for high-growth mid-market companies. We automate the work that slows finance teams down — transaction categorization, bank reconciliation, revenue recognition, and reporting — so they can stop building spreadsheets and start driving the business. Our platform includes Core Accounting, Revenue Automation, Ember AI, and our Accounting Intelligence foundation model.
We're hiring a VP of Marketing to build the function that takes Campfire to a defining category leader. You'll own the strategy and the execution, stand up the team, and put in place the demand engine that carries us through our next stage of growth.

• Own marketing strategy end to end: demand generation, pipeline, brand, product marketing, and communications.

• Build the demand engine — a repeatable, measurable motion that reliably generates and accelerates pipeline for our sales team.

• Recruit, hire, and develop an all-star marketing team, and be the kind of leader that top talent wants to follow.

• Partner tightly with Sales and Product to sharpen positioning for a technical, high-consideration buyer and drive efficient growth.

• Establish the metrics, systems, and operating rhythm that let marketing scale predictably as we grow.

• Tell Campfire's story to the market — sharpening how we talk about a genuinely new category of ERP.

• A track record of building and scaling demand at a high-growth B2B SaaS company — most likely through demand generation, ABM, or integrated marketing, though we're open to strong operators who've come up through other paths.

• Experience driving pipeline and revenue in mid-market and lower-enterprise sales motions, with the range to grow deal sizes as we move upmarket.

• Proven ability to build a team from the ground up and attract exceptional people.

• Comfort operating in ambiguity and moving fast — you're as strong at strategy as you are willing to get into the details and execute.

• A rigorous, metrics-driven approach paired with genuine creative instinct for brand and story.

• Experience marketing a system-of-record, finance, or back-office platform — it's a plus, but not a requirement. We care more about caliber and drive than category pedigree.

Campfire is at the inflection point where the right marketing leader shapes the trajectory of the entire company. If you want a builder's role with real scope, senior-level ownership, and a mission worth doing, this is it.