VP, Product Marketing

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity

As VP of Product Marketing, you’ll be responsible for crafting compelling product narratives, driving go-to-market strategy, and enabling sales and customer success teams with the tools they need to win. You’ll work cross-functionally with Product, Sales, Marketing, and Customer Success to ensure our solutions resonate with the market and deliver measurable impact.   

Who you’ll report to: This role reports directly to our Chief Marketing Officer.

Location: Bay Area preferred, open to West Coast.

You will make an impact by being responsible for:

• Go-to-Market Leadership: Own product launches and drive cross-functional alignment across product, sales, and marketing. 

• Positioning & Messaging: Develop differentiated messaging that clearly articulates the value of our solutions to target personas and verticals. 

• Market Intelligence: Conduct competitive analysis, market research, and customer interviews to inform strategy and product direction. 

• Sales Enablement: Create and maintain sales collateral, battlecards, pitch decks, and training materials. 

• Customer Insights: Partner with Customer Success and Sales to gather feedback and identify opportunities for deeper engagement. 

• Demand Generation Support: Collaborate with growth marketing to align campaigns with product positioning and lifecycle stages. 

• Team Leadership: Build and mentor a high-performing product marketing team as the company scales. 

You will be a great fit if you have:

• 10+ years of experience in product marketing, with at least 3-5 years in a leadership role. 

• Bachelor's degree in marketing, business, or a related field; MBA preferred 

• Proven success in fast-paced B2B SaaS startups, with a strong track record of launching software products, especially in automation, AI, or intelligent technologies.

• Proven success in fast-paced B2B SaaS startups, with a strong track record of launching software products—especially in automation, AI, or intelligent technologies.

• Deep expertise in enterprise software markets, including buyer personas, purchasing dynamics, and go-to-market strategies.

• Strong collaboration with product management and sales teams to align messaging and drive adoption.

• Skilled in both strategic planning and hands-on execution, with a bias for testing, learning, and iterating.

• Exceptional storytelling and communication abilities, with a knack for translating complex tech into compelling narratives.

• Experience with AI, machine learning, and automation technologies, including familiarity with AI agents and related innovations.

• Comfortable navigating both PLG (Product-Led Growth) and enterprise marketing motions.

• Strategic thinker who can prioritize high-impact opportunities while staying grounded in execution.

You excel in these key competencies: 

• Strong analytical skills with the ability to translate data into actionable insights and recommendations 

• Excellent communication skills with the ability to articulate complex concepts clearly and concisely 

• Demonstrated leadership capabilities with experience leading and developing high-performing teams 

• Creative thinker with a deep curiosity and a passion for innovation that drives business growth 

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively 

The base salary range for this position in California, New York, and Washington is $270,000 – $290,000 and outside of those locations is $260,000 – 280,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.

Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere.  Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

Job Segment OR Key Words: SaaS, Product Marketing, GTM, Automation, AI, Leadership

Benefits and perks you’ll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• 4 company “Achievement” days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated “Best Place to Work” for 2 years in a row! Learn more here
• Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here