Top Marketing Manager Jobs in San Francisco Bay Area, CA

Own the growth and marketing function for an AI software company. Responsibilities include planning events, building community programs, developing partnerships, running product marketing campaigns, aligning messaging across channels, gathering customer and market feedback, and collaborating with senior leaders on growth priorities.

Own lifecycle marketing strategy and execution across customer journeys to improve activation, conversion, engagement, retention, reactivation, expansion, and revenue. Design personalized email, push, and in-app experiences; manage segmentation, behavioral triggers, experimentation, and optimization. Analyze customer and journey performance, translate insights into recommendations, and collaborate cross-functionally with Product, Growth, Data, Payments, Marketing Automation, and Creative teams.

Own the end-to-end client care funnel through lifecycle, CRM, and growth marketing programs. Build and optimize campaigns, onboarding flows, messaging, referrals, cross-sell, retention, and re-entry programs. Partner with Product and Engineering on event tracking, APIs, data infrastructure, and marketing automation. Develop responsive HTML/CSS templates, run experimentation, analyze conversion metrics, and ensure HIPAA-sensitive communications. This senior individual contributor role combines strategic planning, technical implementation, creative copywriting, AI-enabled workflows, and independent execution.

Own the provider lifecycle marketing strategy across in-product messaging, email, and SMS. Build triggered journeys, onboarding and retention programs, segmentation, experiments, and re-engagement campaigns to improve activation, feature adoption, retention, and reduce churn. Partner with Product, Engineering, Growth, and Provider Success on event tracking, automation architecture, analytics, and feedback loops. Use AI to accelerate testing, personalization, copywriting, analysis, and automation while maintaining HIPAA and clinical sensitivity.

Manage in-person and virtual events from planning through closeout, including conferences, trade shows, webinars, sponsorships, and partner activations. Coordinate vendors, budgets, logistics, promotional campaigns, registration, lead capture, and stakeholder communications. Track event KPIs, attendance, engagement, leads, and pipeline contribution, prepare post-event reporting, and improve repeatable processes. The role requires independently managing multiple projects, timelines, competing priorities, and event-related travel.

Own and scale paid search and emerging AI advertising across Google Ads, Microsoft Advertising, and ChatGPT. Responsibilities include campaign strategy and execution, budget allocation, keyword and bidding optimization, landing page development, A/B testing, conversion-rate optimization, performance measurement, attribution, and pipeline growth. The role partners with Product Marketing, Web, Design, Marketing Operations, and Demand Generation while connecting advertising performance to qualified leads, opportunities, revenue, and downstream pipeline.

Lead paid marketing across social, search, and display channels, using AI to personalize and scale campaigns. Develop ABM strategies for enterprise accounts, support long sales cycles, optimize targeting, bidding, and budgets, and analyze ROI, pipeline, and revenue impact. Collaborate with marketing, sales, and product teams while managing agency and vendor relationships.

Own Modular’s developer-facing community marketing across events, social, and community channels. Manage conference sponsorships, contracts, vendors, booth logistics, and staffing. Plan and publish content on X, LinkedIn, and YouTube, host monthly virtual meetings, recruit speakers, and promote recordings. The role requires strong technical writing, comfort with developer audiences, event execution experience, and travel to conferences, including some weekends.

Owns and executes weekly go-to-market lifecycle and CRM campaigns across email, push, and SMS. Responsibilities include audience segmentation, automation, campaign QA, deliverability monitoring, legal and compliance coordination, A/B testing, dashboard management, KPI analysis, and lifecycle optimization. The role partners with Growth, Product, Creative, Data, Brand, and Media teams to improve activation, engagement, retention, conversion, and customer lifetime value.

Leads integrated B2B marketing campaigns, corporate events, partner marketing, digital advertising, social media, communications, and Salesforce/Pardot initiatives. Coordinates stakeholders across Sales, Adobe, Infosys, and marketing teams to generate leads, support revenue, manage campaigns, track performance, and improve marketing ROI.

Leads community growth strategy, member experiences, events, automated journeys, and integrated marketing for GitLab’s community programs. Builds programming calendars, collaborates with Sales, Customer Success, executives, and external partners, and uses AI and analytics to improve membership growth, engagement, retention, advocacy, and account participation.

Develop and execute regional B2B marketing programs supporting West Enterprise sales, account-based marketing, demand generation, pipeline creation, opportunity acceleration, and customer engagement. Partner with sales, account executives, SDRs, solutions architects, global campaigns, and channel partners. Manage executive events, workshops, targeted campaigns, budgets, vendors, and reporting while measuring performance through Salesforce, Tableau, and marketing attribution.

Own the marketing strategy, planning, and execution for Alpaca’s market data product. Responsibilities include email campaigns, sales collateral, events, PR, competitive research, customer surveys, paid Google Ads and LinkedIn campaigns, and performance reporting. The role partners closely with sales, customer service, product, events, and PR teams to drive product adoption, retention, and go-to-market improvements.

Plans, executes, and measures regional marketing campaigns and events supporting financial services sales goals across the Americas. Manages event logistics, partner-funded campaigns, marketing automation and CRM workflows, landing pages, lead capture, budgets, invoices, sales enablement materials, and post-event analysis. Collaborates asynchronously with sales, regional marketing, partner marketing, and marketing operations teams. Requires travel to events up to 25% of the time.

Build and manage Waabi’s demand generation engine through lifecycle marketing, email nurture, paid digital campaigns, ABM, content, webinars, and outbound prospecting. Generate and qualify MQLs, track CAC and funnel performance, optimize campaigns, and contribute directly to sales pipeline. The role requires hands-on execution, strong analytical and writing skills, AI-enabled marketing workflows, and collaboration with brand, events, product marketing, and sales teams.

Own the lifecycle and owned-channel marketing strategy for PlayStation product, hardware, and brand initiatives. Lead multichannel programs across web, email, mobile, and on-console messaging to improve engagement, conversion, retention, and revenue. Partner with product, marketing, data science, engineering, and creative teams to scale automation, personalization, experimentation, and customer journeys. Use performance insights to influence stakeholders and establish scalable lifecycle marketing practices globally.

Lead global mid-market B2B marketing for Snap's Small and Medium Customers: define strategy, manage a team, run integrated demand-generation campaigns (events, partner marketing, paid media, sales enablement), partner with Sales/Growth, use data to optimize leads and conversion, and align cross-functionally to drive acquisition, retention, and pipeline growth.

Develops batch-industry go-to-market plans, messaging, narratives, campaigns, enablement, and commercial programs for priority verticals. Partners with industry, product, regional, partner, sales, and analytics teams to translate market strategy into field-ready execution. Monitors campaign performance, pipeline contribution, and content effectiveness while building repeatable planning frameworks and improving alignment across pharmaceuticals, specialty chemicals, materials, food and beverage, and pulp and paper markets.

Own and build the account-based marketing strategy, including 6sense administration, target account and ICP development, multi-channel campaigns, sales alignment, account-specific content, performance measurement, pipeline reporting, and budget management. Partner with sales, marketing, content, product marketing, operations, and regional teams to generate pipeline, accelerate revenue, and integrate ABM with broader demand generation and lifecycle programs.

Own lifecycle and growth marketing initiatives for Invoice Simple, designing customer journeys across email, push, and in-app channels. Drive activation, retention, feature adoption, and monetization through experimentation, analytics, and customer insights. Partner cross-functionally with Product, Product Marketing, Growth, Payments, Data, automation, creative, and analytics teams to execute initiatives, assess business impact, optimize performance, and scale successful programs in a SaaS product-led growth environment.

Own and scale lifecycle marketing programs across prospect and customer journeys, including lead nurturing, onboarding, engagement, expansion, and retention. Build automated, personalized campaigns across email and in-app channels; develop segmentation and experimentation strategies; analyze funnel performance and lifecycle KPIs; maintain campaign infrastructure, data quality, deliverability, consent, and attribution; and collaborate with Sales, Product Marketing, Demand Generation, Customer Success, Operations, Product, and Analytics teams.

Own ASC Global’s high-volume B2B email marketing channel, including campaign planning, database segmentation, deliverability, automation, testing, copywriting, compliance, and performance measurement. Partner with sales and leadership to generate enquiries, RFQs, and revenue from OEM, engineering, procurement, and manufacturing audiences. Maintain CRM and data quality while optimizing campaigns for inbox placement, responses, and commercial outcomes.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Owns customer retention through renewal by identifying churn risks, developing retention programs and intervention playbooks, and partnering with Customer Success. Manages lifecycle journeys across email, in-product messaging, webinars, and customer touchpoints. Leads customer-facing product, roadmap, launch, and release communications while analyzing churn, feedback, and competitive losses to improve retention and customer experience.

Plan and execute industry events, exhibits, sponsorships, and company-hosted gatherings while managing budgets, vendors, logistics, executive participation, and lead follow-up. Manage LinkedIn, X, and YouTube content calendars, create multimedia content, grow audience engagement, and support executive social presence. Collaborate with business development, engineering, product, legal, and leadership teams to maintain brand consistency, measure marketing impact, and support company growth.