Top Marketing Manager Jobs in San Francisco Bay Area, CA

The Senior Product Marketing Manager at Coda will lead the product marketing lifecycle, partner with product teams, and drive growth and adoption strategies in a competitive AI-driven market.

Lead product marketing for the Spend product suite: define positioning and messaging, create sales enablement assets, plan and execute GTM launches and marketing campaigns, leverage customer and product insights to influence roadmap, and collaborate with global product, sales and marketing teams to drive adoption and revenue.

Lead and scale technical SEO across global markets: manage site architecture, diagnose and fix rendering/indexing issues, optimize Core Web Vitals, implement structured data, run site audits, partner with engineering to deploy fixes, support international SEO, oversee monitoring/analytics and CRO/SEO tests to drive organic traffic and revenue.

Lead brandformance campaigns that connect upper- and lower-funnel goals across paid social, video, display, and programmatic channels. Define KPIs, run lift and incrementality tests, build testing roadmaps, manage multi-channel budgets, implement tracking and attribution, collaborate with Brand, Product Marketing, Data Science and Analytics to measure pipeline and CAC, and optimize creative and channel performance.

Lead U.S. paid media portfolio strategy and performance analytics. Build scalable reporting, forecasting, and scenario models; optimize budgets across channels; ensure data integrity across Salesforce/Marketo/ad platforms; run deep-dive and incrementality analyses; present executive-ready insights and lead cross-functional planning and pacing governance to align marketing spend with pipeline and ROI goals.

Lead global performance marketing strategy across paid search, social, programmatic and emerging channels. Build standardized frameworks, investment models, measurement and testing, drive quarterly planning, collaborate with regional teams, analytics, product marketing, sales and finance, and coach teams and agencies to scale acquisition and improve marketing efficiency.

Lead end-to-end paid social acquisition across LinkedIn and Meta, build audience enrichment and ABM frameworks, run experiments and analytics (SQL/BigQuery/Looker), align campaigns with CRM (Salesforce/Marketo), optimize budget and attribution, and measure pipeline and revenue impact through structured testing and reporting.

Lead and scale a global Account-Based Marketing (ABM) motion: build ABM systems and tech foundation, define measurement and attribution, create global playbooks and modular multi‑market programs, enable regional teams with templates and training, and align with Sales, RevOps, and Product Marketing to drive account-level engagement through pipeline and revenue.

Build and lead a global influencer and creator strategy across major social platforms to drive awareness, engagement, and virality. Architect multi-layered creator campaigns for launches and milestones, manage top-tier influencer relationships and contracting, design scalable systems and playbooks for sourcing and reporting, define success metrics and dashboards, and partner cross-functionally to integrate influencer initiatives into brand and product strategies.

Lead AI strategy and rollout for global growth marketing: design agentic workflows, automate reporting and insights across ad and SEO platforms, build learning pipelines and real‑time decisioning, connect data sources, partner with engineering and analytics, and drive measurable efficiency and revenue outcomes while evangelizing AI best practices.

Lead global growth and demand-generation content for Airwallex payments product. Own strategy and execution across SEO, gated assets, mid-funnel conversion content, and product narratives. Write and edit pillar pages, cluster articles, ebooks, guides, and one-pagers. Partner with Product, Product Marketing, SEO, Performance, and Lifecycle to translate features and APIs into conversion-oriented content. Use performance data to measure, iterate, and scale content, and build processes, experimentation, and a high-performing content engine to drive traffic, MQLs, pipeline, and revenue.

Own and scale global paid search across Google and Microsoft Ads, manage multi-million-dollar budgets, design SEM growth plans, optimize bidding and keywords, implement testing and tracking, partner with product, regional marketing, analytics, finance, and sales to drive acquisition-to-revenue pipeline, mentor teams, and develop global SEM playbooks and governance.

Lead and execute Airwallex's global paid search strategy, managing Google and Bing campaigns across regions. Plan, optimize, and A/B test ads and landing pages, analyze performance, manage budgets, and collaborate with product, analytics, and regional teams to scale acquisition and maximize ROI.

Lead cross-functional collaboration to develop sales strategies for Snap's products, execute global go-to-market strategies, and coach peers in product marketing excellence.

Drive product positioning and go-to-market strategy for travel products. Develop messaging, value propositions, collateral, and launches; conduct market and competitive research; enable sales through training and tools; collaborate cross-functionally to measure and optimize product marketing performance and adoption.

Own go-to-market strategy and positioning for orchestration products: research customers and competitors, craft messaging, lead launches, produce collateral, enable GTM teams, and drive product adoption and retention.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

Lead enterprise B2B product marketing for Base financial markets: define GTM roadmap, positioning, segmentation, and launches for trading, lending, and tokenization; build repeatable case-study and sales-enablement assets; run cross-functional launches; drive competitive and market intelligence; define and optimize metrics; mentor junior PMMs.

Lead go-to-market strategy, positioning, launches, pricing, and enablement for Benchling's enterprise AI-enabled biotech platform. Partner with Product, Sales, and Customer teams to drive adoption, expansion, and revenue while translating technical product capabilities into clear customer value.

Lead integrated go-to-market strategies for priority ChatGPT audiences: define insights, value propositions, creative and channel plans, and measurement. Build full-funnel programs across community, creators, partnerships, media, lifecycle, in-product, events, and brand. Partner cross-functionally with product, research, growth, legal, policy, and communications to launch, optimize, and scale audience-driven programs that drive adoption, engagement, and advocacy.

Own end-to-end lifecycle marketing to drive acquisition, onboarding, activation, engagement, retention, and expansion. Build automated email/push/SMS/in-product campaigns, segment users, run A/B tests, analyze performance, create dashboards, and partner cross-functionally to scale lifecycle systems and improve monetization and customer lifetime value.

Own joint marketing strategy and execution with Microsoft, AWS, and Google Cloud to drive MQLs and partner-sourced pipeline. Secure and manage MDF, design co-branded demand-gen campaigns, define MQL-to-SQL handoffs with telesales, measure funnel and ROI, run integrated physical and digital programs, pilot emerging AI ad channels, and represent Tanium in partner engagements and QBRs.

Lead product launches and long-term adoption programs for core Notion features. Partner with Product, Design, Engineering, Sales and Marketing to shape messaging, competitive positioning, release communications, sales enablement, and lifecycle campaigns that drive awareness and sustained feature adoption.

Lead product and solutions marketing for Fleet: positioning, launches, content, enablement, campaigns, and enterprise solutions. Translate technical capabilities into customer narratives, build sales enablement, partner with product, sales, and demand generation, and develop industry-specific programs to drive awareness, adoption, and revenue.

Own lifecycle strategy from onboarding to expansion across email, push, in-app, and SMS. Build automated campaigns in Iterable, define activation/retention metrics with Product and Data, run A/B tests, report KPIs, leverage AI for personalization, and collaborate with cross-functional and distributed teams to reduce churn and drive growth.