Top Marketing Manager Jobs in San Francisco Bay Area, CA

Leads complex web marketing initiatives from strategy through launch, measurement, and optimization. Shapes landing-page strategy, experimentation, conversion optimization, and scalable web workflows. Drives AI-enabled automation, partners with Marketing, Creative, Engineering, SEO, Data Science, and Compliance, and identifies opportunities to improve digital experiences and team efficiency. Also mentors team members and advances web marketing standards, capabilities, and technology adoption.

Build and scale GC AI’s customer advocacy, referral, reference, and customer storytelling programs. Responsibilities include recruiting and supporting advocates, launching a referral program, producing case studies and podcasts, preparing customers for analyst and PR opportunities, managing review-site presence, creating customer-proof assets and libraries, and partnering with Sales, Customer Success, Product Marketing, Content, and Revenue Operations.

Own paid social strategy and execution across major platforms, managing multi-million-dollar budgets, attribution, creative testing, and full-funnel campaigns. Test emerging acquisition channels, use AI to improve marketing workflows, and partner cross-functionally to drive pipeline and revenue. Lead measurement, audience strategy, campaign optimization, landing-page alignment, and scalable paid acquisition playbooks.

Owns end-to-end B2B lifecycle marketing programs, including automated nurture journeys, triggered emails, campaign and event follow-up, ABM initiatives, segmentation, testing, QA, sales routing, and performance optimization. The role partners cross-functionally with Campaigns, Product Marketing, Marketing Operations, Events, Field, Content, and regional teams to improve prospect engagement, MQL conversion, and pipeline.

Lead partner marketing strategy and execution for Channel and Audit partners across AMER. Develop joint go-to-market plans, campaigns, events, webinars, demand-generation programs, and MDF investments that generate qualified pipeline. Build partner relationships, optimize campaigns using performance data, establish scalable marketing processes, and coordinate cross-functionally with sales, business development, field marketing, demand generation, product marketing, and marketing operations.

Owns joint go-to-market and channel marketing plans with North American reseller partners. Executes demand generation campaigns, webinars, events, product launches, co-marketing programs, and MDF-funded activities. Develops partner-ready campaigns and materials, coordinates with sales and product marketing, tracks pipeline and campaign KPIs, measures ROI, supports partner engagement, and recommends improvements to channel programs and enablement.

Execute and optimize B2B paid media campaigns across social, video, programmatic, and emerging channels. Translate ABM strategies into targeted audiences, manage budgets and media vendors, develop creative briefs, run testing, and measure awareness, engagement, opportunities, and pipeline impact. Collaborate with Creative, Content, Marketing Operations, Analytics, Sales, and Customer Marketing to improve campaign performance and investment decisions.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Own regional marketing strategy and pipeline growth for a sales territory. Plan and execute regional events, account-focused campaigns, digital and content programs, and partner marketing initiatives. Manage campaign budgets, logistics, agencies, measurement, and reporting while coordinating with sales, channel partners, and cross-functional marketing teams. Mentor regional marketers, improve team processes, and use data and AI-assisted automation to optimize performance. The role supports a global sales region and requires up to 50% travel.

Leads product-led growth strategy across audiences and product areas, connecting product usage, messaging, experimentation, attribution, and business outcomes. Diagnoses adoption friction, builds instrumentation and data pipelines, develops AI-era discovery strategies, writes high-impact copy, partners with Product and Engineering, presents recommendations to executives, and mentors marketers.

Own global B2B lifecycle and email marketing across prospect and merchant journeys. Develop personalized nurture, onboarding, adoption, retention, churn prevention, and winback programs across North America, the UK, and APAC. Lead email testing, segmentation, AI-enabled personalization, product go-to-market campaigns, reporting, and revenue-impact measurement. Partner with Sales, Product, Content, Revenue Operations, Partnerships, Compliance, and regional teams to improve merchant acquisition, activation, engagement, transaction volume, and lifetime value.

Own global B2B lifecycle and email marketing for Afterpay and Cash App merchants. Develop personalized prospect, onboarding, adoption, retention, churn-prevention, and winback journeys across regions. Lead email testing, segmentation, AI-enabled personalization, product launches, reporting, and cross-functional collaboration with Sales, Product, Content, Partnerships, and Compliance to increase pipeline, transaction volume, engagement, and retention.

Own lifecycle conversion programs that turn free users into paying customers through experimentation, personalization, and AI-driven upsell experiences. Develop email, in-product, and push strategies; build statistically sound testing roadmaps; analyze behavioral and product data; and optimize revenue, retention, and lifetime value. Lead internationalization growth initiatives and support cross-product monetization across the Superhuman suite while partnering with marketing operations, data science, creative, and international teams.

Hands-on performance marketing role responsible for planning, launching, and optimizing paid media and ABM campaigns across social, video, programmatic, and emerging channels. The role manages budgets, vendors, creative testing, audience activation, measurement, and campaign optimization to build awareness, generate demand, engage buying groups, and increase pipeline. It partners closely with Creative, Content, Marketing Operations, Analytics, Sales, and Customer Marketing.

Lead and scale multi-channel lifecycle marketing programs across email, SMS, and push. Develop personalized campaigns, journeys, segmentation, experiments, and reporting to improve patient and provider engagement. Collaborate cross-functionally with Product, Engineering, Operations, and Support teams while using analytics and A/B testing to optimize performance across B2B and D2C audiences.

Own North American regional field marketing and account-based marketing programs for mid-market audiences. Plan and execute trade shows, roadshows, roundtables, virtual events, direct mail, and ABM initiatives while partnering with sales and marketing teams. Manage lead capture, follow-up, sales enablement, campaign performance, pipeline conversion, and ROI analysis. The role requires approximately 40% travel and use of AI tools for research, planning, and analysis.

Lead product launches and long-term adoption programs for core Notion features. Partner with Product, Design, Engineering, Sales and Marketing to shape messaging, competitive positioning, release communications, sales enablement, and lifecycle campaigns that drive awareness and sustained feature adoption.

Own and scale Tufin’s channel and partner marketing across VAR, distributor, and technology alliance ecosystems. Responsibilities include partner campaigns, co-marketing, enablement materials, MDF administration, partner communications, portal management, certifications, deal registration, co-sell programs, and funnel reporting. The role partners with channel sellers, field marketing, product marketing, sales, and leadership to increase partner engagement, awareness, and partner-generated pipeline.

Own strategy, execution requirements, performance, and optimization for revenue-focused lifecycle marketing motions, including PLG, PQL conversion, cross-sell, expansion, and reactivation. Develop customer journeys, messaging, audiences, sequencing, and success measures; align Product Marketing, Product, Sales, Legal, Analytics, and Marketing Operations; track pipeline and revenue outcomes; and optimize campaigns through testing, attribution, and data-driven insights.

Create product positioning, messaging, and high-quality content (buyer guides, whitepapers, product pages, webinars) to educate enterprise accounting leaders, generate pipeline, and translate complex accounting workflows and AI capabilities into clear narratives. Partner with Product, Engineering, customers, and Demand Gen; conduct research, interviews, and competitive analysis; and build repeatable editorial systems.

Own and scale paid media strategy across Google, Meta, TikTok, YouTube, Reddit, and emerging channels. Manage budgets, forecasting, targeting, campaign performance, attribution, and ROI analysis while driving qualified traffic, leads, pipeline, and revenue. Collaborate with creative, content, web, sales, and marketing operations teams on landing pages, messaging, experimentation, and conversion optimization. Build dashboards, conduct A/B tests, and identify opportunities to expand successful campaigns and platforms.

Drives pipeline for AI products through integrated global campaigns targeting new prospects and existing customers. Partners with regional, product, performance, sales, and marketing operations teams to plan, execute, and optimize email, nurture, webinar, research, and third-party programs. Manages budgets, timelines, vendors, campaign assets, and localization. Tracks engagement, conversion, pipeline contribution, and costs, using performance insights to improve campaigns and test audiences, offers, and channels.

Develop and execute multi-channel influencer marketing strategies; identify and manage creators, negotiate contracts, oversee budgets and deliverables, review compliant content, build ambassador programs, and analyze campaign performance. Use AI agents and automation to scale discovery, outreach, content review, reporting, and optimization. Partner with brand, content, social, community, demand generation, product, agencies, and vendors.

Leads joint go-to-market strategy and integrated digital co-marketing campaigns for AI products with enterprise technology partners. Owns partner relationships, messaging, campaign planning, digital asset production, MDF and budget management, brand governance, cross-functional coordination, launch readiness, performance measurement, and optimization. Builds repeatable partner marketing programs while aligning product, marketing, creative, legal, operations, analytics, and executive stakeholders across organizations.

Own lifecycle marketing campaigns from strategy through execution across email and in-product channels. Define audiences, journeys, segmentation, personalization, experiments, and success metrics; coordinate cross-functional delivery; analyze incremental impact; improve onboarding and adoption journeys; and create repeatable campaign systems and playbooks.