Reporting to the Head of Creative & Storytelling, this individual will contribute to concept development, storytelling, messaging, creative quality, and innovation while leveraging emerging AI technologies to accelerate ideation, improve workflows, and enhance creative quality. AI will be used as a creative accelerator and not as a replacement for human judgment or the creation of final customer-facing content.Job Description
Content Development
The Content Writer will be responsible for developing and guiding high-quality content across campaigns, channels, and customer touchpoints. This includes writing, editing, and shaping messaging for campaign concepts, digital assets, event materials, video scripts, social content, presentations, sales enablement, and internal communications. The role requires the ability to translate complex healthcare solutions into clear, compelling, audience-specific content that aligns with GE HealthCare’s brand voice, business objectives, and compliance requirements.
Develop compelling narratives that translate complex healthcare technologies into clear customer value.
Partner with Marketing, Product Marketing, Commercial, Clinical, and Corporate Communications teams to build integrated campaign strategies.
Guide content architecture across the customer journey—from awareness through advocacy.
Ensure messaging reflects customer insights, business priorities, and clinical relevance.
Creative Quality & Governance
Follow creative standards and review processes that ensure high-quality deliverables.
Collaborate effectively with designers, copywriters, agencies, and production teams.
Conduct creative reviews and maintain consistency across global campaigns.
Champion continuous improvement in storytelling, visual design, and customer experience.
Cross-Functional Partnership
Partner closely with:
Marketing Leaders
Product Marketing
Commercial Teams
Clinical Marketing
Brand & Communications
Project Management
External Agency Partners
Legal & Regulatory
Act as a trusted creative advisor to business stakeholders.
Innovation & Continuous Improvement
Stay current on healthcare marketing trends, emerging technologies, and creative best practices.
Introduce new approaches to storytelling, content creation, and customer engagement.
Evaluate creative performance and recommend improvements based on data and customer feedback.
Contribute to a culture of experimentation, curiosity, and innovation.
Qualifications
Required
3-5 years of experience in copywriting, content development or integrated marketing.
Demonstrated experience contributing to enterprise-level creative campaigns.
Exceptional storytelling, messaging, writing, and editing skills.
Working knowledge of digital marketing, branding, customer experience, and campaign development.
Excellent presentation and executive communication skills.
Ability to influence without direct authority across matrixed organizations.
Preferred
Experience in healthcare, medical technology, pharmaceutical, or life sciences industries.
Experience working within an internal creative agency or integrated marketing organization.
Familiarity with Adobe Creative Cloud, Workfront, Digital Asset Management (DAM) platforms, and collaborative creative workflows.
Knowledge of healthcare regulatory and compliance requirements.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
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