Top Product Marketing Manager Jobs in San Francisco, CA

Leads product marketing for Carta’s private equity and venture capital segments. Owns buyer personas, full-funnel messaging, enterprise content systems, AI-powered marketing infrastructure, integrated outbound campaigns, and campaign measurement. Partners with demand generation, integrated marketing, sales enablement, and creative teams to improve positioning, content quality, engagement, and pipeline impact.

Develop enterprise product marketing strategy for an AI-native identity and access security platform. Responsibilities include enterprise positioning, market and competitive intelligence, buyer research, sales enablement, product launch planning, customer case studies, analyst briefings, executive support, and collaboration with Sales, Product, Engineering, DevRel, and founders. The role requires translating complex technical products into persuasive messaging for security and engineering audiences while supporting enterprise growth.

The Manager will lead marketing initiatives for NBA 2K, focusing on player engagement and retention through strategic campaigns and content creation.

Leads public sector product marketing strategy, positioning, messaging, and go-to-market execution across federal, state, local, and education markets. Builds government-focused narratives, launch strategies, sales enablement materials, competitive intelligence, and compliance-focused collateral. Translates FedRAMP and related frameworks into sales advantages while partnering cross-functionally to establish Samsara’s federal go-to-market foundation. Manages and coaches a direct report and represents the company at public sector events.

Own product marketing for new verticals, including positioning, go-to-market strategy, launch planning, messaging, enablement, and adoption measurement. Partner with Health Services, Client Success, Product, and clinical teams to support health-plan approvals, prepare clients for new offerings, and improve launches using feedback and performance data. Create presentations, FAQs, objection-handling resources, communications, and live enablement while communicating progress, risks, and decisions to leadership.

Own developer-facing product marketing for Mojo and MAX, including release messaging, technical content, launch plans, executive presentations, community engagement, competitive positioning, and adoption analytics. Partner with engineering, product management, and developer advocates to explain AI infrastructure, GPU performance, inference optimization, and programming language capabilities to technical audiences.

Own and build the competitive intelligence program, including competitor research, positioning, battlecards, sales enablement, website and case study messaging, launches, campaigns, and roadmap insights. Partner with Product Marketing, Sales, and Product Management, support deal teams, conduct user research, and evangelize company messaging through events, customer engagements, and webinars.

Develop and execute product marketing strategy for a B2B/B2G technology portfolio. Responsibilities include positioning and messaging, competitive research, product launches, go-to-market planning, sales and customer success enablement, partner marketing, customer adoption materials, KPI reporting, and cross-functional project coordination.

Develop technical product marketing content, demonstrations, presentations, videos, blogs, solution guides, and evaluation materials for AI-powered applications and data technologies. Collaborate with Product, Engineering, Sales Engineering, Customer Success, and partners to support launches, customer engagements, developer experiences, sales enablement, and product adoption. Translate complex technical concepts into messaging for technical and business audiences while building expertise in AI, cloud platforms, APIs, and data management.

Develop positioning, messaging, go-to-market content, sales collateral, presentations, and enablement materials for Bishop Fox’s offensive security services. Translate complex technical concepts into clear customer-facing narratives, collaborate with executives, sales, partners, and technical SMEs, support offering launches, and manage content projects from concept through delivery. The role requires strong writing, editing, stakeholder alignment, project management, and the ability to work onsite in San Francisco at least two days weekly.

Own product marketing for vLLM and Inferact, including positioning, technical messaging, launch communications, benchmark narratives, partner announcements, customer proof, sales enablement, and GTM materials. Build repeatable launch systems, playbooks, competitive analysis, feedback loops, and a forward product marketing roadmap. Collaborate closely with engineering, product, sales, leadership, design, and ecosystem partners including cloud and hardware providers.

Own JivPad’s product positioning, messaging, go-to-market strategy, launch campaigns, marketing collateral, and sales enablement. Translate complex AI and voice technology into compelling narratives, analyze markets and competitors, identify growth opportunities, and collaborate with Product, Engineering, Growth, PR, partnerships, and community teams. Champion accessibility users and build relationships with advocates and stakeholders to drive adoption, awareness, loyalty, and brand growth.

The Product Marketing Manager will support messaging and positioning, develop customer insights, create marketing assets, assist in product launches, and enable sales efforts.

Own product marketing for three K-12 SaaS products, including positioning, messaging, go-to-market launches, sales enablement, customer research, competitive intelligence, and adoption initiatives. Partner cross-functionally with Product, Sales, Customer Success, Demand Generation, and executive leadership to improve product adoption, pipeline, and commercial results.

Own product positioning, messaging, competitive intelligence, analyst relationships, product launches, sales enablement, and pricing strategy for a B2B healthcare AI platform. Partner with Product, Sales, Demand Generation, and Revenue leadership to drive pipeline and ARR growth, establish GTM processes, and build the product marketing function.

Leads product marketing for Linktree’s monetization ecosystem, including subscriptions, pricing, packaging, positioning, and go-to-market strategy. Partners with Product, Growth, Finance, Design, and executives to influence revenue strategy, customer segmentation, experimentation, launches, campaigns, and in-product conversion experiences. Develops scalable frameworks, messaging, and operating models while mentoring product marketers and influencing cross-functional stakeholders without direct authority.

Owns product marketing for Fin’s priority industries and Enterprise segment. Develops vertical and segment messaging, trust narratives, sales materials, web content, demos, sales plays, and campaign messaging. Partners with sales, demand generation, integrated marketing, and R&D to translate customer insights into campaigns and product requirements. Measures messaging effectiveness through field feedback, conversion signals, and rep confidence. Requires strategic thinking, technical AI fluency, strong writing, editorial judgment, and cross-functional execution in a B2B SaaS environment.

Develops positioning and messaging for enterprise data buyers, creates sales enablement materials, leads product launches, analyzes competitors, and represents buyer needs. Partners with product, sales, marketing, and engineering teams to translate complex data technologies into clear communications and go-to-market programs. The role requires hands-on content creation, cross-functional collaboration, storytelling, and comfort working in an early-stage SaaS environment.

Lead product marketing for AIStor: define positioning and messaging, build launch and solutions content, enable sales with competitive battlecards and technical assets, and coordinate cross-functionally to drive pipeline for enterprise AI storage.

Drives product adoption and sales growth through positioning, launches, competitive intelligence, sales enablement, customer proof points, webinars, and cross-functional collaboration. The role partners with product, engineering, sales, customer success, and marketing teams; conducts customer interviews; develops messaging and training assets; measures launch impact; and supports product terminology, UX copy, and content creation.

Owns go-to-market strategy and product marketing for Glean Enterprise Context, including connectors, search quality, Enterprise Graph, structured data, memory, and AI context capabilities. Partners with Product, Engineering, Research, Sales, and Communications to develop positioning, launches, technical content, customer narratives, thought leadership, field enablement, and adoption programs. Serves as a technical spokesperson and establishes Glean as a leader in enterprise AI.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Own Federal product marketing for AppGate ZTNA, including positioning, messaging, compliance mapping, RFP/RFI support, launches, campaigns, sales enablement, technical content, partner marketing, competitive analysis, and thought leadership. Translate Zero Trust and cybersecurity requirements into compelling value propositions for government agencies, defense organizations, integrators, and mission stakeholders. Collaborate with engineering, sales, product, demand generation, and customer reference teams while tracking market dynamics and go-to-market performance.

Own product positioning, messaging, competitive intelligence, and go-to-market launches for a B2B software product area. Develop sales enablement materials, train Sales and SDR teams, partner with Product on roadmap, naming, pricing, and packaging, and collaborate with Growth, Brand, Field, and Customer Marketing. Use customer research, win/loss analysis, message testing, adoption metrics, and pipeline influence to guide decisions and measure results.

Own Xnurta’s growth funnel from signup through activation and expansion while leading product positioning, messaging, packaging, launches, and sales enablement. The role combines hands-on experimentation, funnel instrumentation, customer research, competitive analysis, and AI product marketing. Success requires shipping growth improvements, influencing roadmap decisions, and demonstrating measurable activation or expansion gains in a B2B SaaS environment.