Top Product Marketing Manager Jobs in San Francisco, CA

Own go-to-market strategy for Snap’s brand video solutions, developing positioning, sales enablement, advertiser insights, competitive intelligence, and performance narratives. Partner with Product, Sales, Marketing Science, and leadership to launch formats, improve advertiser experiences, define KPIs, drive adoption and revenue, and scale global marketing programs. The role requires expertise in brand advertising, digital monetization, social and CTV video, executive communication, and AI-enabled workflow automation.

Create product positioning, messaging, and high-quality content (buyer guides, whitepapers, product pages, webinars) to educate enterprise accounting leaders, generate pipeline, and translate complex accounting workflows and AI capabilities into clear narratives. Partner with Product, Engineering, customers, and Demand Gen; conduct research, interviews, and competitive analysis; and build repeatable editorial systems.

Develop and refine product positioning, messaging, and value propositions for Airwallex in the AMER region. Lead product launches and go-to-market strategies, partner with product, sales, marketing, pricing, and operations teams, and deliver consistent customer experiences across digital and sales channels. Use qualitative and quantitative insights to guide decisions, increase product adoption, and support regional and global commercial growth.

Leads product marketing strategy for CrowdStrike’s cloud risk and developer security portfolio. Owns positioning, launches, messaging, analyst engagement, field readiness, technical content, competitive strategy, thought leadership, and adoption. Partners with Product and CTO leaders to shape roadmap and market direction, creates technical proof for cloud and application security audiences, and uses customer, pipeline, usage, and competitive insights to improve business outcomes.

Develops messaging, content, go-to-market strategies, and integrated campaigns for Cloudflare One’s cloud and AI security products. Conducts market research, customer interviews, and segmentation analysis; partners with product, sales, engineering, analyst relations, and marketing teams; enables sales positioning; launches new services; and uses AI to automate research and content workflows.

Develop customer-focused product positioning, messaging, value propositions, sales enablement assets, marketing campaigns, and global go-to-market launches for Airwallex’s Business Accounts products. The role partners closely with product, sales, marketing, strategy, and analytics teams; uses qualitative and quantitative insights to influence product direction, accelerate enterprise sales, and increase customer acquisition and product adoption.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Own Affirm’s B2B product marketing strategy and operating systems, including merchant narratives, segmentation, go-to-market planning, measurement, revenue enablement, and merchant feedback programs. Lead ambiguous cross-portfolio initiatives from discovery through commercialization, influence product and investment priorities, align Product, Revenue, Partnerships, Analytics, and Marketing, and coach teams toward stronger collaboration and execution.

Supports product marketing strategy and go-to-market execution for life sciences and CRISPR solutions. Develops product positioning, messaging, content, campaigns, web assets, case studies, sales tools, and launch materials. Tracks marketing KPIs, coordinates tradeshow activities, supports customer segmentation and personas, and collaborates with Sales, R&D, Product Management, and other stakeholders. Uses generative AI tools for research and content development while leveraging expertise in gene editing, molecular biology, and life sciences customers.

Own go-to-market marketing for a consumer software product as the first marketing hire. Lead product launches, positioning, creative production, paid acquisition, organic growth, community engagement, user research, and channel experimentation. Create videos, written content, and visual ads; analyze performance and improve acquisition efficiency. Partner with leadership on marketing direction and explain AI products in clear, engaging language.

Own Mintive’s product marketing strategy as a founding team member. Develop positioning, messaging, launches, customer case studies, thought leadership, SEO/AEO, and sales enablement for its AI agent governance platform. Partner closely with engineers, customers, agencies, and sales to translate technical capabilities into clear narratives, drive product adoption, and establish Mintive’s category leadership.

Own go-to-market strategy and growth performance for Assort Health’s health systems segment. The role leads positioning, messaging, launches, customer proof, sales enablement, pricing and packaging, competitive intelligence, and revenue growth initiatives. It partners across Sales, Demand Generation, Customer Success, Product, and Revenue leadership to improve pipeline, win rates, sales cycles, and ARR. The ideal candidate brings deep B2B SaaS product marketing experience, strong storytelling and technical fluency, and the ability to operate autonomously in a fast-growing environment.

Own global positioning, messaging, packaging, competitive strategy, launches, and commercial outcomes for the Reality Capture & Robotics portfolio. Partner with Product, Sales, and executives to improve adoption, win rate, pipeline, and ARR. Build customer and market insight, enable sales teams, and recruit and coach a product marketing team. The role requires strong SaaS product marketing, storytelling, analytical, competitive, and AI fluency.

Drive partner ecosystem marketing by shaping partner narratives, creating content (blogs, white papers, solution briefs, case studies), building enablement and sales playbooks, executing co-marketing GTM campaigns with partners, managing partner marketing calendars, and collaborating cross-functionally with product, DevRel, growth, events, and sales teams.

Lead brand-building and demand-generation for Loop AI: develop and execute marketing strategies, manage conference and event presence, craft messaging and content (blogs, case studies, social), analyze campaign performance, and continuously iterate on marketing initiatives to drive awareness and qualified leads.

Build the product marketing function, leading positioning, messaging, brand narrative, product launches, sales enablement, content, advertising copy, and go-to-market materials. Partner with sales, engineering, and machine learning teams to translate complex cybersecurity offerings into compelling stories for technical and business audiences. Gather buyer feedback through sales conversations and refine messaging accordingly.

Develop product positioning, messaging, launch strategies, sales enablement, partner content, webinars, and event programs for Fieldguide’s corporate internal audit product. Collaborate with product, sales, customer success, marketing, and resellers to align go-to-market execution. Own buyer personas, competitive intelligence, ICP definition, qualification criteria, and pricing feedback while building expertise with corporate internal audit stakeholders and advisory firms.

Lead product positioning, messaging, and content to articulate Maxima’s agentic accounting platform for enterprise finance leaders. Produce buyer guides, whitepapers, product pages, webinars, and thought leadership. Partner with Product, Engineering, customers, and Demand Gen to translate technical accounting and AI capabilities into persuasive content that drives awareness and pipeline. Conduct customer research and build repeatable editorial systems.

As the founding Product Marketing Manager, you'll define product narratives, create compelling materials for sales, and collaborate across teams to enhance customer understanding and engagement.

Lead nonprofit product marketing strategy across marketplace and peer-to-peer fundraising. Define ideal customer profiles, validate product opportunities, shape roadmap priorities, develop differentiated positioning, and guide go-to-market strategy. Conduct customer research, assess commercial potential, influence executives, and align cross-functional teams around product and market decisions. This principal-level role requires strategic systems thinking, strong storytelling, analytical judgment, and the ability to move from ambiguous 0-to-1 initiatives to scalable growth.

Lead product marketing for an AI web infrastructure platform across product-led growth and enterprise sales motions. Own positioning, messaging, launches, PLG conversion, enterprise narratives, sales enablement, competitive intelligence, technical content, customer insights, and developer community efforts. Partner closely with product, engineering, marketing, sales, and founders to translate complex AI agent, browser, and API capabilities into clear messaging and measurable market impact.

Create and deliver high-quality technical content for executives and developer audiences: conference talks, decks, social technical content, demos, workshops, and Bay Area community programming. Partner with leaders to translate product narratives into credible technical stories and run hands-on campaigns for AI-native customers.

Own Strella’s product marketing strategy, including packaging, positioning, messaging, go-to-market launches, competitive intelligence, sales enablement, customer adoption, and lifecycle marketing. The role translates customer and market insights into clear offerings and recommendations for Product, Sales, and Marketing while measuring and refining launch and adoption performance.

Own product marketing from alpha through general availability, including launch planning, positioning, messaging, naming, collateral, video scripts, sales enablement, campaigns, customer research, analytics, and product adoption. Partner closely with product, engineering, sales, demand generation, and customer teams to bring B2B software products to market and drive adoption.