Top Product Marketing Manager Jobs in San Francisco, CA

Develop and execute go-to-market strategies for Zendesk’s employee service business. Responsibilities include researching ESM and ITSM markets, creating product messaging, leading launches, enabling sales teams with customer-facing materials, supporting strategic deals, and representing the product in analyst briefings and public speaking engagements. The role partners closely with Product, Marketing, Sales, customers, and senior leadership.

Lead and define technical evangelism at DigitalOcean: set standards and priorities, produce and deliver technical talks and executive content, create deep AI-focused technical assets and campaigns, and mentor other evangelists. Split time between presenting on stage and building hands-on demos, labs, and social technical content to engage AI builders and infrastructure teams.

Owns go-to-market strategy and commercialization for LiveRamp’s Identity portfolio. Partners with Product and Commercial leaders to shape strategy, positioning, packaging, competitive intelligence, adoption, and growth. Translates complex identity and data collaboration technology into customer value, engages enterprise customers and partners, measures pipeline and usage, and influences cross-functional stakeholders. Serves as an internal and external Identity thought leader.

Own product marketing strategy, positioning, messaging, and go-to-market execution. Lead product launches, market research, competitive differentiation, customer storytelling, sales enablement, lifecycle campaign content, and adoption initiatives. Partner cross-functionally with Product, Sales, Customer Success, Content, and Growth teams to communicate product value and support pipeline generation. The role requires strategic planning, hands-on execution, strong storytelling, and comfort working in a fast-paced startup environment.

Lead product marketing for Klaviyo’s SMS and mobile messaging products. Define positioning and messaging, develop go-to-market strategies, manage global launches, analyze markets and competitors, influence product roadmaps, drive adoption and revenue, and create sales enablement materials. Partner cross-functionally with Product, Sales, Customer Success, Enablement, and Growth Marketing while serving as the mobile marketing subject matter expert.

Own Ramp’s vertical go-to-market strategy for Construction/A&E and Nonprofits/Public Sector. Responsibilities include market prioritization, segmentation, business cases, vertical scorecards, product roadmap influence, positioning, integrated campaigns, sales plays, market-facing programs, customer and partner feedback, and repeatable verticalization processes. The role requires strong B2B product marketing, industry expertise, data literacy, cross-functional leadership, and ownership of measurable growth outcomes.

Lead DigitalOcean’s product marketing strategy for its AI cloud platform. Responsibilities include developing market narratives, translating complex AI architecture into customer value, leading and scaling a product marketing team, orchestrating go-to-market launches, creating sales enablement materials, analyzing competitive differentiation, and maintaining deep empathy for technical buyers and customers.

Develop product positioning, messaging, buyer personas, and go-to-market strategies for Fieldguide’s risk advisory software. Create sales enablement materials, train sales teams, support customer success, and partner with solutions engineering on demos. Own the customer advisory board, product blog, newsletter, webinars, case studies, and customer proof content while coordinating cross-functional launches and managing concurrent workstreams.

Own product positioning, messaging, go-to-market strategy, launches, adoption, campaigns, sales enablement, clinical evidence translation, compliance coordination, forecasting, and cross-functional alignment for Heartflow’s AI-driven cardiac care solutions. The role partners with Product, Clinical, Sales, Medical Affairs, and Marketing Communications to drive physician and health-system adoption.

Own technical product marketing for a cloud-native observability platform. Develop positioning, messaging, technical demos, content, competitive intelligence, go-to-market programs, product launches, customer proof, and sales enablement. Translate complex technologies including Kubernetes, OpenTelemetry, eBPF, and AI infrastructure into compelling business value for developers, SREs, engineering leaders, and buyers. Partner cross-functionally with Product, Engineering, Sales, DevRel, and customers to drive adoption, pipeline, deal velocity, and competitive wins.

Own Conversion’s company narrative, positioning, messaging, weekly and major product launches, brand voice, launch-channel strategy, competitive positioning, sales enablement, and customer insights. The role partners closely with marketing, product, engineering, sales, and customers to explain Conversion’s value to enterprise marketing operations teams. Success requires clear, fast writing, strong customer engagement, rapid iteration, and experience marketing B2B products at a high launch cadence.

Develop and execute provider marketing strategies for electronic prior authorization solutions. Translate product, customer, workflow, and market insights into audience segmentation, positioning, messaging, campaigns, educational content, and adoption plans. Collaborate with Product, Research, Analytics, Sales, Digital, Brand, Legal, and Compliance teams to improve activation, engagement, and repeat usage. Use customer feedback, performance data, testing, and AI-enabled tools to optimize marketing effectiveness and provider experiences.

Lead Nebius’s enterprise product marketing strategy for its AI cloud platform. Own enterprise positioning, messaging, go-to-market planning, customer journeys, ABM programs, competitive strategy, content, analyst narratives, and sales enablement. Build business cases addressing TCO, security, compliance, sovereignty, reliability, and vendor lock-in. Partner with product, engineering, sales, partnerships, and executives, while mentoring product marketers and measuring impact through pipeline, win rates, field adoption, and revenue outcomes.

Own product positioning, messaging, launches, sales enablement, competitive intelligence, market research, and analyst relations for SecurityScorecard’s cybersecurity platform. Partner cross-functionally with Product, Sales, Customer Success, Demand Generation, and Content to translate cyber risk capabilities into compelling buyer narratives, support go-to-market execution, train sellers, and measure marketing impact through launch, pipeline, adoption, and win-rate KPIs.

Own product marketing for Aircall’s AI Voice Agents, including positioning, ICP definition, messaging, thought leadership, roadmap collaboration, customer research, competitive analysis, launches, and GTM campaigns. Translate technical AI product capabilities into clear market narratives, influence senior leadership, align Product, Engineering, Sales, and Marketing, and drive market awareness and net-new pipeline generation.

Leads go-to-market strategy and product marketing for emerging AI products in the defense market. Responsibilities include positioning, messaging, launch planning, technical content, demonstrations, market research, competitive analysis, product evangelism, and cross-functional collaboration with Product, Engineering, Growth, and executive teams. The role translates complex technical capabilities into customer value and supports product adoption in new or undefined markets.

Leads technical product marketing strategy for UDS Fleet, including positioning, messaging, go-to-market planning, launches, adoption, market research, competitive analysis, technical content, demonstrations, and sales enablement. Partners with Product, Engineering, Growth, and leadership to communicate the value of edge, distributed, and secure software deployment capabilities across defense environments. Serves as a product evangelist and translates complex technical concepts into customer-focused narratives.

Own go-to-market strategy and launch readiness for Numa’s AI dealership product suite. Develop positioning, messaging, competitive differentiation, target segmentation, sales and customer success enablement, and repeatable launch processes. Partner closely with Product and Engineering, use the product, translate technical AI capabilities for varied audiences, track organizational readiness, and create scripts or automations to improve execution. The role requires strong technical fluency, writing, cross-functional collaboration, and comfort building structure in an evolving environment.

Leads product marketing strategy for BILL’s accounting channel, including customer research, segmentation, positioning, messaging, competitive analysis, and go-to-market launches. Partners with Product, Sales, Customer Success, and Marketing to influence roadmaps, drive acquisition and retention, develop sales enablement, support channel sales, and deliver business results across complex, matrixed teams.

Own product marketing for DNSid, an AI agent identity platform. Lead positioning, messaging, personas, competitive intelligence, sales enablement, pricing and packaging support, product launches, customer proof points, and go-to-market strategy. Partner with Product, Engineering, Business Development, Developer Relations, and Communications to translate technical innovation into customer value, gather market insights, and accelerate enterprise, developer, and ecosystem adoption.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

The Product Marketing Manager will lead go-to-market strategy, product launches, positioning, messaging, sales enablement, customer marketing, advocacy, and competitive intelligence for CPQ solutions. The role translates complex software capabilities into compelling narratives, supports upsell and expansion programs, develops customer references and case studies, partners with Product, Sales, Customer Success, and Marketing, and uses AI and automation to improve marketing efficiency and outcomes.

Develop and execute product marketing strategy for ShipBob’s fulfillment, customization, and warehouse management software offerings. Responsibilities include positioning and messaging, go-to-market planning, demand generation, campaign asset development, competitive and customer research, win-loss analysis, product launches, and cross-functional alignment with Marketing, Sales, Product, Engineering, Partnerships, Operations, and leadership to drive revenue, conversion, customer experience, and retention.

Leads strategic product marketing for Alkami’s digital banking platform, owning go-to-market strategy, product positioning, messaging, competitive analysis, launch readiness, sales enablement, and partner commercialization. Collaborates with Product, Sales, Marketing, Customer Success, and executive stakeholders to influence roadmap decisions, align narratives, improve adoption, and drive measurable pipeline and business outcomes. The role also develops scalable marketing frameworks and integrates AI into product marketing workflows.

Develop and execute product marketing strategies for enterprise security solutions. Conduct customer, market, competitive, and win-loss research; shape product positioning, messaging, launches, sales enablement, and buyer content. Partner with Product, Sales, Customer Success, Revenue Marketing, and partners to drive acquisition, adoption, expansion, and commercial performance. Track launch, pipeline, adoption, content, and competitive metrics to improve execution.