Top Director of Product Marketing Jobs in San Francisco, CA

Leads product marketing strategy for ZS platforms and products, including positioning, messaging, competitive analysis, go-to-market planning, product launches, demand generation, sales enablement, and performance optimization. Partners with product management, sales, customer success, and leadership while managing and developing a product marketing team. Requires extensive SaaS or platform product marketing experience and strong strategic, analytical, communication, and leadership skills.

Leads and scales product marketing for a legal AI platform, owning positioning, narrative, launches, pricing, packaging, enablement, competitive strategy, customer research, market intelligence, and category leadership. Partners cross-functionally with Product, Sales, Customer Success, Finance, and Marketing to drive adoption, revenue, expansion, and win rates. Builds the product marketing team and operating systems while combining strategic leadership with hands-on execution.

Leads enterprise product marketing strategy for ZS’s platform and product portfolio. Responsibilities include market research, positioning, messaging, pricing and packaging input, launches, commercialization, sales enablement, lifecycle adoption, executive influence, resource prioritization, and building a high-performing product marketing team. The role requires translating AI and technical capabilities into credible business value and driving awareness, demand, adoption, retention, expansion, and revenue growth across complex B2B SaaS markets.

Own product marketing for a B2B enterprise software platform as the first dedicated product marketer. Define positioning and messaging, create customer-facing content and case studies, support demand-generation campaigns, lead sales enablement, and plan go-to-market launches. The role reports to the CMO, works cross-functionally with sales and marketing, is based on-site in San Francisco, and requires up to 15% travel.

Leads ROLLER’s Core and Field Product Marketing teams, market intelligence, segmentation, positioning, competitive analysis, product launches, sales enablement, and adoption strategy. Partners across Product, Engineering, Sales, Customer Success, Finance, and Marketing to convert customer and market insights into product strategy, pipeline, win-rate, adoption, and revenue improvements. Owns team effectiveness, commercial impact, and evidence-based go-to-market decisions.

Leads product marketing for Optro’s GRC portfolio, defining market strategy, positioning, messaging, launches, campaigns, and sales enablement. Manages and develops a product marketing team while partnering with product, sales, demand generation, and customer success. Owns go-to-market planning, market narratives around agentic AI, QBR reporting, and strategic initiatives to accelerate growth across audit, risk, and compliance markets.

Leads and builds HappyRobot’s product marketing function, owning positioning, messaging, competitive intelligence, product launches, go-to-market strategy, enablement, and customer-facing content. Defines target personas and buying committees, translates technical AI products into compelling narratives, partners cross-functionally with Product, Sales, Marketing, and Customer teams, and recruits the product marketing team. Requires strong enterprise software marketing expertise, technical communication skills, and knowledge of generative and agentic AI.

Leads product marketing strategy for identity, digital credentials, eSign/eNotary, and agentic authorization products. Owns positioning, messaging, launches, go-to-market programs, sales enablement, competitive intelligence, analyst relations, and regulatory market insights. Partners with Product, Sales, Marketing, customers, and channel partners while managing and expanding the product marketing team. Focuses on regulated enterprise buyers across banking, mortgage, insurance, and wealth management.

Own product positioning, messaging, go-to-market launches, sales enablement, competitive research, analyst relations, thought leadership, and customer proof points for ProcessUnity’s B2B cybersecurity and third-party risk management solutions. The role translates complex concepts into compelling market stories, uses generative AI to scale marketing workflows, represents the company at industry events, and may eventually build and lead a product marketing team.

Lead product marketing strategy for a cybersecurity services and solutions portfolio. Responsibilities include developing go-to-market plans, positioning offerings, overseeing content and thought leadership, conducting competitive analysis, enabling sales, partnering with executives, and building a high-performing product marketing team. The role requires deep cybersecurity expertise, strong executive communication, experience launching differentiated services, and responsibility for budget, hiring, coaching, and performance management.

Own and build Aragorn’s product marketing function across Integration, Analytics, and Agentic Studios. Develop positioning, messaging, content, customer proof, product launches, demand-generation programs, sales enablement, competitive intelligence, events, webinars, and website narratives. Partner closely with the CEO, Product, Sales, Demand Generation, customers, and prospects to translate complex enterprise software into compelling market stories and generate qualified pipeline.

Own Handshake’s employer-side product marketing strategy, positioning, category narrative, thought leadership, launches, and go-to-market messaging. Lead and develop a team of 3–4 product marketers while partnering with Product, Sales, Marketing, and executive leadership. The role focuses on repositioning Handshake as a strategic hiring partner for employers and CHROs, driving market awareness, adoption, and revenue.

Lead SMB product marketing strategy and GTM for Salesforce's SMB segment: own messaging, launches, sales enablement, market insights, AI integration, and lead a team of product marketers to drive pipeline and revenue.

Lead product marketing strategy for a cloud-native endpoint management platform. Own positioning, messaging, launches, competitive intelligence, pricing and packaging, analyst relations, sales enablement, and partner marketing. Manage and coach a product marketing team while partnering with Product, Sales, Customer Success, Finance, and Marketing to drive differentiated narratives, pipeline, adoption, and monetization.

Leads product marketing across APM, DEM, and Developer Tools, overseeing strategy, positioning, go-to-market direction, competitive intelligence, launches, campaigns, enablement, and customer programs. Builds and develops product marketing teams, manages people managers, partners with executive stakeholders, translates technical products into differentiated narratives, and drives portfolio growth through data-informed prioritization and operational excellence.

Lead a small GTM product marketing team to translate product messaging into field-facing narratives, playbooks, and enablement. Partner with Sales, Solutions Consultants, CS, and partners to drive pipeline, product adoption, and deal velocity while using AI tools judiciously and scaling GTM motions globally.

Own and build Rillet’s product marketing function, including positioning, messaging, category narrative, product launches, go-to-market strategy, competitive insights, sales enablement, and executive partnership. The role drives adoption, pipeline, win rates, and revenue while building a high-performing team and scaling the function from scratch.

Own Eve’s messaging house, positioning, competitive narrative, first-call deck, keynote and event content. Partner with executives, Product, Sales, Enablement, Demand Gen, and Content to ensure consistent, differentiated messaging. Gather market feedback from customers, prospects, and sales calls, translating technical AI capabilities into clear value for plaintiff attorneys. The role requires exceptional writing, executive presence, strategic messaging expertise, and 7+ years of B2B SaaS or legal technology product marketing experience.

The Director of Product Marketing will own positioning, messaging, product launches, vertical narratives, storytelling, and campaign architecture for an AI-powered supply chain planning platform. This individual contributor role reports to the CMO, requires strong B2B product marketing expertise, and will initially launch demand planning before building a broader marketing function and team.

Own product marketing for Ironclad’s Legal persona, including market intelligence, positioning, messaging, launches, demand generation, sales enablement, adoption, and expansion. Act as the internal voice of legal buyers while influencing product strategy and driving pipeline, revenue, and customer outcomes. Partner cross-functionally with Product, Sales, Customer Success, and Marketing, using customer and business data to guide recommendations and execution.

Leads product marketing strategy for Veeam’s SMB and mid-market segments, including segmentation, positioning, messaging, competitive strategy, launches, sales enablement, and partner content. Partners with Product, Sales, Demand Generation, Channel, Customer Marketing, and regional teams to drive pipeline, adoption, revenue, and competitive win rates. Uses customer insights, market trends, and performance measurement to improve go-to-market effectiveness.

Leads go-to-market strategy, positioning, messaging, and sales enablement for TEGNA’s CTV, streaming, and advertising products, especially the Premion DSP. Partners with Product, Sales, Customer Success, and Marketing to translate complex capabilities into compelling customer narratives, support revenue growth, and differentiate against competitors. Manages a Product Marketing Analyst, develops scalable marketing processes, supports launches and campaigns, and trains sales teams. Requires extensive product marketing experience in digital content, CTV, streaming media, ad tech, or related industries.

Leads DeVry University's web product, UX, SEO, AI discovery, CRO, and digital experience strategy. Owns the website roadmap, modernization, experimentation, personalization, analytics, accessibility, CMS evolution, and conversion performance. Partners with Marketing, IT, Enrollment, Analytics, Content, and Academic teams to improve organic growth, engagement, discoverability, and enrollment outcomes. Builds high-performing teams, manages agencies, defines KPIs, and presents business impact to executives.

Owns PMI’s portfolio-wide product marketing strategy and go-to-market operating rhythm. Leads positioning, messaging, launch prioritization, content strategy, market education, competitive intelligence, regional activation, and commercialization readiness. Manages a four-person product marketing and GTM operations team while aligning product, content, sales, web, delivery, partner, legal, and regional stakeholders. Builds scalable PMM systems, integrated GTM plans, executive narratives, and measurable commercial outcomes across PMI’s product portfolio.

Leads product marketing strategy across Engine’s product lines, owning launches, positioning, messaging, release communications, campaigns, enablement, and measurable market momentum. Manages a verticalized product marketing team, builds scalable launch systems and AI-enabled workflows, analyzes adoption and funnel data, and drives cross-functional alignment across product, growth, brand, and engineering.