Top Director of Product Marketing Jobs in San Francisco, CA

Lead Sonar's product marketing for agentic software development: define positioning and AI narrative, present to customers and events, enable sales, align GTM across functions, track competitive landscape, and manage analyst and PR relationships to drive enterprise adoption of AI-generated code verification.

Leads product marketing strategy for Genesys’ Workforce Engagement Management portfolio. Owns positioning, messaging, category narrative, competitive differentiation, packaging, go-to-market strategy, sales enablement, customer proof, and AI-focused thought leadership. Partners with Product, Engineering, Pricing, Sales, and Marketing to influence roadmap and commercial outcomes. Builds and develops a high-performing WEM product marketing team while measuring adoption, pipeline, expansion, seller effectiveness, and market perception.

Owns product go-to-market strategy across platform launches and feature releases for prospects and customers in US and European markets. Develops positioning, messaging, customer stories, sales enablement, competitive intelligence, launch training, and customer education programs. Partners with product, sales, customer success, and research teams, measures launch performance, and improves messaging through market feedback. This player-coach role requires building the product marketing function while executing hands-on across multiple launches.

Lead and scale Twitch’s global product marketing function, defining creator- and viewer-focused value propositions, lifecycle adoption strategies, and data-backed audience insights. Partner with Product, Design, Engineering, Data Science, Commerce, Partnerships, and go-to-market teams to influence roadmaps, improve discovery, support creator monetization, and drive recruitment and retention. Build a high-performing PMM organization with strong strategic, operational, and narrative discipline.

Owns positioning, messaging, launches, web presence, partner content, enablement, and go-to-market strategy for Tanium’s Autonomous MSP solution. The role targets MSPs and their customers, influences packaging and pricing, develops proof points and competitive differentiation, and represents Tanium at industry events. It requires extensive B2B technology product or channel marketing experience, MSP ecosystem expertise, and familiarity with launch readiness, channel models, AI or cybersecurity, and endpoint management.

Lead PLM product marketing strategy and go-to-market execution: craft messaging and positioning, drive launches and campaigns, perform competitive and market research, enable sales with assets and buyer insights, engage analysts and customers, and collaborate cross-functionally to align PLM with PTC's portfolio and industry GTM motions.

Leads Helium 10’s product marketing and content marketing strategy, including positioning, messaging, go-to-market planning, SEO/AEO/GEO visibility, editorial standards, campaigns, market research, and performance analytics. Advises product leadership, partners cross-functionally to drive growth, and manages a team of five. The role requires scaling content and product marketing programs in a SaaS and marketplace e-commerce environment while connecting product innovation to revenue outcomes.

Leads product marketing strategy for Keyfactor’s technical enterprise security solutions. Responsibilities include defining target buyers and use cases, influencing product roadmaps, developing positioning and messaging, leading go-to-market launches, enabling sales and partners, analyzing pipeline and competitive performance, and building a high-performing product marketing team. The role partners closely with Product, Sales, Marketing, and Customer Success leadership in a remote U.S. environment.

Leads Procurify’s product marketing strategy, including company positioning, messaging, segmentation, AI and agentic narratives, analyst relations, launches, customer communications, enablement, and performance measurement. Manages and coaches two Product Marketing Managers while influencing product, pricing, packaging, roadmap, and go-to-market decisions. Builds AI-enabled workflows and maintains executive, customer, analyst, Sales, Product, and Customer Success alignment.

Leads product and portfolio marketing for PAX’s device and cannabis consumables businesses. Owns portfolio strategy, positioning, pricing, lifecycle planning, and multichannel go-to-market execution. Translates consumer insights, market data, and technical details into differentiated commercial strategies. Coordinates Product, Creative, Sales, E-commerce, Operations, Finance, and Insights teams, while tracking launch and product performance to drive optimization, growth, and profitability.

Leads product marketing strategy, category creation, go-to-market execution, AI product narratives, positioning, sales enablement, competitive intelligence, customer research, and product adoption. Builds and mentors a product marketing team while partnering with Product, Sales, Customer Success, Clinical Programs, Growth, and executive leadership. Develops messaging and campaigns for brokers, employers, consultants, members, and clinical partners, with responsibility for measurable revenue and market impact.

Lead go-to-market strategy, positioning, messaging, launches, competitive analysis, and sales enablement for Cresta’s AI Agent and Agentic Assist portfolio. Partner with Product, Sales, Customer Success, Marketing, and executive leadership to drive adoption, pipeline, differentiation, roadmap influence, and category leadership. The role also requires advising executives on market dynamics and platform strategy while building and scaling product marketing teams.

Leads RapidFort’s global product marketing strategy, including positioning, messaging, competitive differentiation, launches, campaigns, sales enablement, partner growth, analyst and media relations, and technical content development. The role translates cloud-native security concepts into business value for technical buyers, collaborates cross-functionally with Product, Engineering, Sales, and partners, represents the company at events, and manages marketing budgets and initiatives.

Leads Solink’s product and customer marketing functions, owning positioning, category strategy, product launches, competitive intelligence, sales enablement, analyst relations, customer advocacy, references, and expansion programs. Builds scalable marketing processes and teams, partners with Product, Sales, Demand Generation, Customer Success, and RevOps, and communicates strategy to executive and board-level audiences. Success includes stronger differentiation, launch adoption, competitive win rates, analyst credibility, customer advocacy, retention, and expansion revenue.

Lead AI product marketing for Sigma: own positioning, go-to-market strategy, and launches for AI capabilities (LLMs, agentic workflows, coding agents). Partner with product, engineering, and sales to create messaging, enablement, thought leadership, and competitive intelligence that drives pipeline and wins enterprise AI deals.

Lead positioning, messaging, go-to-market strategy, launches, channel enablement, competitive intelligence, and analyst relations for Sophos’ AI cybersecurity solutions. Translate complex technical capabilities into buyer- and partner-focused narratives, build launch assets and sales tools, and coordinate cross-functional execution across product, sales, marketing, and research teams. The role also develops customer feedback loops, competitive battlecards, and category-defining market perspectives.

Own Reltio’s product marketing strategy, including positioning, messaging architecture, competitive intelligence, product launches, content strategy, field enablement, and customer journey campaigns. Partner with SAP, product, sales, demand generation, and partner marketing teams to communicate Reltio’s data unification and context intelligence value. Serve as a spokesperson through events, webinars, blogs, and thought leadership while driving measurable go-to-market impact.

Lead patient-focused product marketing: own patient research and segmentation, positioning and messaging, lifecycle and onboarding experiences, go-to-market for product and service launches, and measurement (A/B tests, funnel metrics). Bridge product and patient insight to inform roadmap, partner with growth, brand, clinical and operations, and ensure compliant, trust-preserving patient communications that improve activation, retention, and conversion.

Leads ExtraHop’s product marketing function, including team leadership, portfolio positioning, messaging, product launches, competitive analysis, sales enablement, content development, integrated campaigns, and executive-level customer and industry engagement. The role requires deep cybersecurity and enterprise technology expertise, strong storytelling and technical communication skills, and collaboration across product, sales, marketing, and partner teams.

Leads NewCore’s product marketing strategy, positioning, messaging, competitive differentiation, launches, sales enablement, analyst relations, and customer advocacy. Builds scalable cross-functional programs with Marketing, Product, Sales, and executive teams; develops collateral and campaigns; integrates AI tools into content workflows; establishes performance metrics; and leads a high-performing product marketing team. The role requires strong technical communication, market expertise, executive influence, and up to 30% travel.

Leads product marketing for AI-native mobile security, privacy compliance, and risk intelligence solutions. Develops go-to-market strategies, product launches, positioning, competitive intelligence, sales enablement, lifecycle expansion programs, analyst relations, technical content, and thought leadership. Partners with Product Management, Sales, Customer Success, Threat Research, and Revenue teams to drive adoption, pipeline, differentiation, renewals, and retention among enterprise security buyers.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Own product-market fit, positioning, messaging, and major product launches for Voltus’s distributed energy resource platform. Partner closely with product, engineering, and sales to incorporate customer insights, enable sellers, and translate complex energy technology into clear messaging for broad B2B audiences. The role begins as an individual contributor and may grow into leadership of a small product marketing team. Travel is required for events, conferences, and sales meetings, with flexibility across U.S. time zones.

Lead go-to-market strategy and product marketing for Wealthfront's Managed and Self-Directed investing products. Build and manage a product marketing team, define target audiences and positioning, partner with Product, Design, Engineering, Research, and Data Science, run experiments and messaging tests, craft creative briefs, and report business performance to executives to drive product-led growth.

The Director of Product Marketing will lead product launches, develop messaging strategies, and build creative campaigns to enhance product adoption and drive revenue.