Top Director of Product Marketing Jobs in San Francisco, CA

Own product marketing for Calix’s Managed Business portfolio, including networking hardware, software, platforms, and managed services. Develop positioning, messaging, use cases, launches, sales toolkits, partner enablement, and internal training. Translate technical capabilities into business value for managed service providers, influence product roadmaps through market feedback, and coordinate cross-functional go-to-market execution across product, sales, support, communications, partners, and demand generation.

Lead product marketing for Security and AI/emerging technology: manage a product marketing team, define GTM strategy, craft narratives and messaging, support analyst relations and sales enablement, collaborate cross-functionally on positioning, partner/channel GTM, and drive customer advocacy and public category evangelism.

As the Director of Product Marketing, you will define messaging, positioning, and sales enablement for Cogent's AI-driven cybersecurity solutions, targeting and engaging enterprise buyers effectively.

Lead product marketing strategy and go-to-market execution for ServiceTrade’s fire protection and mechanical SaaS products. Own positioning, messaging, competitive intelligence, sales enablement, executive communications, and launches, particularly AI-powered capabilities. Build the product marketing function, translate customer and market insights into roadmap guidance, and drive product adoption across field service contractors, technicians, service managers, and business leaders.

Lead product marketing for Arena's PLM and QMS portfolio: define positioning, go-to-market strategy, launches, sales enablement, market intelligence, and customer marketing. Build and coach a global team, drive competitive analysis and customer advocacy, align cross-functional stakeholders, and measure outcomes to grow customer acquisition, expansion, and retention.

Lead and scale product marketing: set positioning, messaging, launches, and enablement; manage a team of product marketing managers; drive market research, ICP/TAM analysis, competitive intelligence, and GTM alignment to connect product marketing activities to pipeline, revenue, and retention.

Lead product marketing for Guidewire's Data Platform: own positioning and GTM, create technical sales enablement and content, drive adoption and pipeline for data, analytics, ML and AI, partner with product, engineering, and field, and present at conferences and customer workshops.

Lead a small senior product marketing team targeting CIO/CTO (and expanding to CMO) audiences. Own executive messaging, event content, and systems that convert executive engagement into pipeline. Drive seller enablement, reporting rigor, and cross-functional partnerships while developing team members and scaling quality through AI-driven automations and agents.

Lead product marketing for premium content, proprietary data, and Tegus Expert Call Services. Own positioning, messaging, launches, GTM strategy, and sales enablement. Partner with Product, Sales, Customer Success, and Competitive Intelligence to drive awareness, adoption, pipeline, and expansion. Build and grow a high-performing PMM team, run market/customer research, translate complex capabilities into role-based value props, and create sales assets and operating rhythms to connect GTM with product.

Lead product marketing to position Qualio as the Life Sciences GRC category leader. Own product launches, competitive intelligence, sales enablement, thought leadership, customer advocacy, and AI-driven GTM adoption. Align Product, Sales, Marketing, and CS to improve win rates, pipeline, and Compliance Intelligence outcomes.

Lead B2B marketing for enterprise buyers: set positioning and messaging, build defensible proof (case studies, outcomes, clinical/actuarial assets), enable brokers/consultants, arm Sales with materials, run demand and member-engagement campaigns, and establish the early playbook and foundation for a future marketing team. Hands-on, founder-style role focused on credibility and execution.

Lead the strategy and execution of OneSpan's product marketing for cybersecurity solutions, managing a team and collaborating across functions to drive go-to-market initiatives and market understanding.

Own go-to-market strategy, positioning, messaging, and cross-channel creative investment for Ethos’s consumer insurance product portfolio. Partner with product, brand, creative, and performance marketing teams to develop briefs, analyze creative performance, allocate investment, define KPIs, and drive measurable growth. Build AI-enabled workflows that combine creative judgment with performance data, while owning Brand & Creative OKRs and aligning teams around business outcomes.

Lead product marketing and provider brand strategy for a virtual eating-disorder treatment program. Craft messaging, personas, and customer journeys; execute go-to-market plans for new services; build provider engagement and loyalty through advisory boards, content, and channel enablement; partner with executives and cross-functional teams to drive positioning, retention, and clinical authority.

Lead product marketing strategy and execution for healthcare technology products. Own positioning, messaging, launches, market research, sales enablement, and cross-functional GTM alignment to drive awareness, adoption, pipeline, and revenue. Use data, analytics, and AI-enabled tools to measure and scale programs, lead a team, manage budgets, and enable sales and demand generation efforts.

The Director of Product Management and Strategic Marketing will guide product strategy and portfolio management, ensuring alignment with customer needs and business objectives, leading cross-business collaboration, and driving product lifecycle initiatives.

Lead vision, strategy, and execution for Alkami's marketing products. Define roadmap, embed AI-driven personalization and audience intelligence, partner cross-functionally to drive adoption and revenue, recruit and develop product managers, and deliver scalable SaaS marketing and analytics solutions for financial institutions.

Lead product marketing strategy and execution: define positioning and messaging, own GTM and launches, build sales enablement, synthesize customer and competitive intelligence, drive cross-functional alignment, and use AI and automated workflows to scale launches and content to increase adoption, win rates, and revenue.

As the Director of Product Marketing for Databricks AI, you will lead the marketing strategy for AI products, collaborate with teams to create effective campaigns and product launches, and increase global outreach through partnerships.

Lead product marketing for Identity Security, partnering with product, sales, customer success and demand gen to develop messaging, sales enablement, product launches, market education, and customer advocacy.

Lead product and lifecycle marketing for Step's consumer finance products, owning go-to-market strategy, launches, cross-functional partnerships, and full-funnel lifecycle campaigns. Build and mentor a product marketing team, drive loyalty/gamification programs, leverage research to inform product roadmaps, and partner with product, design, engineering, and Beast Industries to scale acquisition, engagement, and retention.

Lead messaging, positioning, and go-to-market strategy for MDR products. Develop marketing assets, enable Sales with tools and competitive insights, conduct market analysis, build personas/use cases, partner with Product and Pricing, design campaigns to drive awareness and revenue, and lead a small product marketing team.

The Director, Product Marketing will lead strategies to promote digital asset products, collaborate with partners, manage marketing toolkits, and analyze program success.

Lead global innovation product marketing and pipeline across beauty categories. Develop 3-year innovation strategy, identify market opportunities via insights, manage product briefs, pricing, COGs, sampling, and cross-functional execution. Interface with China R&D, present at Stage Gate meetings, and manage one direct report.

Lead product marketing for Go Fish Digital: define positioning and messaging, run go-to-market plans and launches, build sales enablement, perform customer and competitive research, align cross-functional teams, and measure and optimize product marketing outcomes.