Top Senior Product Marketing Manager Jobs in San Francisco, CA

Lead go-to-market for the Box Developer Platform: craft positioning, messaging, and content; drive integrated GTM and pipeline; enable sales; partner with product, developer relations, partners, and customers; represent Box at events and analyst briefings; use AI-first workflows for market research and content acceleration.

Lead go-to-market strategy for Lyft's first-party audience data and measurement products. Translate backend signals, attribution models, and reporting into buyer-facing solutions; define pricing and packaging; drive adoption of attribution and reporting tools; and originate bespoke data partnerships. Collaborate cross-functionally with Product, Data Science, Engineering, Sales, Legal, and Finance to commercialize data, manage measurement partner relationships, and deliver ROI clarity for brands and agencies.

Lead go-to-market strategy for Lyft Ads programmatic and Audience Extension products. Own packaging, pricing, partner management (DSPs/SSPs/clean rooms), and commercial negotiations. Collaborate with Product, Data Science, Sales, and Engineering to scale programmatic channels, build partner frameworks, drive revenue, and refine measurement and audience segmentation.

Own product-area positioning and end-to-end GTM strategy. Drive launches, adoption, and cross-functional enablement. Conduct customer research, translate insights into clear messaging, measure impact with data, and use AI tools to accelerate PMM work.

Own positioning, messaging, and launch strategy for EveOS. Translate complex AI capabilities into buyer-relevant narratives for firm owners, managing attorneys, and operations leads. Feed customer and competitive insights into product and packaging decisions. Create core GTM assets (pitch, product story, demo narrative, website messaging), support analyst relations, and partner with Sales Enablement, PMMs, and Demand Gen to ensure consistent messaging across launches and collateral.

Own the roadmap and long-term vision for marketing technology platforms supporting acquisition, engagement, and retention. Define product strategies, requirements, user stories, and priorities; coordinate engineering delivery; analyze performance and campaign data using SQL and Python; optimize multichannel campaigns; lead A/B testing; support incentive fulfillment; incorporate machine learning signals; and communicate product updates to growth and senior leadership.

Lead product marketing for Cyera’s data and AI security platform. Responsibilities include launching products and features, developing technical messaging and content, creating sales enablement materials, and executing campaigns that drive demand, SEO/AEO, pipeline, adoption, and market positioning. The role partners closely with product, marketing, sales, and customer success teams.

The Sr. Product Marketing Manager will oversee release marketing and PMM operations, coordinating product launches and enhancing processes within the PMM team.

Define and package Harvey's legal AI solutions by translating product capabilities into workflows and use cases for law firms and in-house teams. Create persona- and practice-area-specific messaging, enable Sales and Customer Success with demo storylines and assets, partner on launches and full-funnel campaigns, and turn customer insights into prioritization inputs for Product and GTM teams to drive adoption and pipeline.

Lead product messaging and go-to-market for the Americas: translate hardware and AI capabilities into benefit-led messaging, create launch assets and enablement, adapt global strategies regionally, and use user and competitive insights to refine positioning and storytelling.

Own go-to-market strategy, positioning, launches, messaging, content, sales enablement, and performance measurement for Horizon3’s internal and cloud pentesting portfolio. Translate complex cybersecurity capabilities into credible value propositions for technical practitioners and executive buyers. Partner cross-functionally with Product, Engineering, Sales, Customer Success, and partners to drive pipeline, adoption, expansion, competitive differentiation, and measurable risk reduction. Use market intelligence, customer feedback, analytics, and field insights to continuously improve marketing programs.

Own go-to-market strategy for a product portfolio, including positioning, messaging, buyer personas, competitive programs, launches, pricing and packaging input, sales enablement, customer advocacy, and growth initiatives. Use market intelligence, customer insights, analytics, and ROI measurement to improve acquisition, expansion, retention, adoption, and competitive performance. Represent the company through customer engagements, conferences, webinars, media opportunities, and executive presentations.

Own product marketing for Tempo’s enterprise Strategic Portfolio Management and AI-native platform. Develop persona- and industry-specific messaging, positioning, narratives, launches, go-to-market programs, sales enablement, competitive materials, and partner marketing. Partner with Product, Finance, Sales, Growth, and Partner Marketing teams on pricing, campaigns, customer research, launch frameworks, and roadmap influence. Use AI tools to improve research, analysis, content production, and marketing workflows.

Build and lead WEKA’s competitive and market intelligence capability for the AI infrastructure market. Research competitors, pricing, packaging, market trends, customer needs, and ecosystem dynamics; translate findings into positioning, battlecards, deal strategies, product insights, executive briefings, and field enablement. Establish intelligence systems, workflows, feedback loops, and measurement programs while partnering with Product, Sales, Solutions Engineering, Marketing, and executive leadership. Use AI and automation to improve research and intelligence distribution.

Lead product marketing for WEKA’s technology, cloud, OEM, neocloud, and channel partner ecosystem. Own joint positioning, messaging, solution narratives, content, launches, go-to-market strategy, seller enablement, and field engagement. Translate technical integrations and AI infrastructure capabilities into customer-focused stories and sales tools. Collaborate with Product, Engineering, Alliances, Sales, Marketing, and external partners while measuring influence on pipeline, revenue, adoption, and partner-driven wins.

Own product launch communications and monthly release programs for the Avenir platform and technology partners. Develop launch plans, messaging, sales enablement materials, training, and customer-facing collateral. Coordinate readiness across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing. Conduct market, competitor, and customer research, track launch performance, and provide insights supporting product positioning, adoption, and go-to-market initiatives.

The Product Marketing Director will lead strategy for Lakewatch, driving growth through pipeline acquisition, product launches, and market positioning in the cybersecurity domain.

Own product positioning, messaging, and go-to-market strategy for EdSights’ product lines. Lead feature and product launches, competitive research, integrated campaigns, content development, and sales and customer experience enablement. Partner cross-functionally with Product, Growth Marketing, Sales, CX, and executives to translate market insights into roadmap input, strengthen adoption, and drive pipeline and revenue impact.

Leads product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, ICP and persona development, sales enablement, and product launch execution. Partners with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to communicate complex cybersecurity capabilities, strengthen market presence, influence go-to-market strategy, and drive adoption globally.

Develop and execute go-to-market plans for Reputation’s platform, including high-velocity product launches, sales enablement, product collateral, messaging, competitive analysis, and market research. Serve as a subject matter expert for sales, marketing, and customer success teams, translate product features and customer insights into differentiated value propositions, and collaborate with Product Management to influence the product roadmap.

Build and lead Forerunner’s product marketing function, owning positioning, messaging, personas, product launches, sales enablement, and market intelligence. Translate technical products into compelling value stories for government and regulated-industry buyers, support acquisition through customer expansion, train sales teams, and influence product and go-to-market strategy through customer and prospect insights.

Lead strategic messaging and inbound go-to-market for a consumer fintech credit app. Conduct exploratory customer research to shape product roadmaps, validate product-market fit, and run experiments on pricing, packaging, and positioning. Align Product, Growth, Design, Data, and Creative teams, scale and mentor a product marketing team, and build repeatable playbooks to drive activation and monetization.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.

Leads product positioning, messaging, competitive intelligence, sales enablement, content development, product launches, and go-to-market strategy for cybersecurity solutions. Translates complex security capabilities into customer-focused narratives, trains sales and partner teams, develops multimedia and marketing content, supports analyst and market-facing activities, and collaborates with Product, Engineering, Sales, Customer Success, and Marketing teams.

Own Nebius’s enterprise product marketing narrative, positioning, messaging, customer journey, and go-to-market programs for AI cloud infrastructure. Develop enterprise content, competitive positioning, sales and partner enablement, ROI/TCO tools, and account-based programs supporting lengthy buying cycles. Translate complex AI infrastructure concepts for technical and executive audiences, measure pipeline and win-rate impact, support communications and analyst relations, and bring customer insights into product and messaging strategy.