Top Senior Product Marketing Manager Jobs in San Francisco, CA

Own Lyft Ads’ programmatic and audience extension go-to-market strategy, including positioning, packaging, pricing, deal structures, and measurement. Manage DSP, SSP, clean room, ad network, and measurement partners; lead negotiations, QBRs, joint business plans, and revenue accountability. Collaborate with Product, Engineering, Data Science, Sales, Finance, and external partners to build scalable advertising solutions, identify demand sources, monitor market trends, and drive programmatic revenue growth.

Own go-to-market strategy, positioning, messaging, launches, sales enablement, competitive intelligence, and customer research for Juniper Square’s fund administration business. Partner closely with Sales, Product, Customer Success, and Growth Marketing to accelerate pipeline, upsell, cross-sell, and adoption. Maintain expertise on fund administration buyers, experts, reference clients, and market dynamics while using AI tools to improve research and content production.

Lead product marketing for AirOps’ AI search measurement platform. Define ROI and attribution frameworks with product, services, sales, and customer teams; implement measurement programs with strategic enterprise customers; create positioning, content, webinars, analyst briefings, and enablement; influence the product roadmap; and evangelize AI search’s business value across the marketing industry.

Own go-to-market strategy, positioning, messaging, sales enablement, competitive intelligence, product marketing materials, and customer feedback loops across an AI fundraising product portfolio. Partner closely with product, sales, and marketing teams to clarify customer personas, support launches, train sales, and build the product marketing function in a fast-moving startup.

Owns product marketing for AI-native legal and contract automation services. Leads market expertise, positioning, messaging, go-to-market planning, launches, sales enablement, pricing and packaging, revenue programs, competitive analysis, and buyer journey optimization. Partners cross-functionally with Product, Sales, Marketing, Services, and Enablement to influence roadmap decisions, drive adoption and revenue, and support customer expansion across private equity and legal buyer segments.

Lead product marketing strategy for Pinterest’s ads automation portfolio, including bidding, targeting, creative, and delivery solutions. Manage and develop a team of product marketers, shape positioning and go-to-market plans, influence product roadmaps, coordinate cross-functional launches, and drive advertiser adoption. Use customer insights, market trends, competitive intelligence, and performance data to define strategy and measure success while translating complex advertising concepts into clear narratives for internal and external audiences.

Lead global product marketing for pricing, packaging, and monetization initiatives. Develop positioning, value propositions, sales narratives, battlecards, and executive communications while partnering with Product, Finance, Sales, Marketing, and Strategy. Analyze customer, competitive, product, and financial data; use AI tools to evaluate commercial performance and design pricing experiments. Influence senior stakeholders and support sales enablement for complex B2B SaaS products.

Own the strategy, roadmap, backlog, and KPIs for Salesforce-centered Sales and Marketing platforms. Translate commercial needs into prioritized requirements, manage CRM and marketing automation integrations, lead planning and release governance, and guide build-versus-buy decisions. Partner with engineering, architecture, and stakeholders to improve adoption, data quality, funnel efficiency, and delivery predictability. Evaluate new tools, communicate tradeoffs to leadership, and drive measurable business outcomes across the commercial technology portfolio.

Leads go-to-market strategy and product marketing for emerging AI products in the defense market. Responsibilities include positioning, messaging, launch planning, technical content, demonstrations, market research, competitive analysis, product evangelism, and cross-functional collaboration with Product, Engineering, Growth, and executive teams. The role translates complex technical capabilities into customer value and supports product adoption in new or undefined markets.

Leads technical product marketing strategy for UDS Fleet, including positioning, messaging, go-to-market planning, launches, adoption, market research, competitive analysis, technical content, demonstrations, and sales enablement. Partners with Product, Engineering, Growth, and leadership to communicate the value of edge, distributed, and secure software deployment capabilities across defense environments. Serves as a product evangelist and translates complex technical concepts into customer-focused narratives.

Lead product marketing for Lightning AI’s products, owning positioning, messaging, go-to-market strategy, launches, sales enablement, customer storytelling, competitive intelligence, and market insights. Partner with Product, Sales, Demand Generation, Events, and analyst relations teams to translate complex AI capabilities into compelling narratives, drive adoption and pipeline growth, and represent the company at industry events. The role requires strong technical understanding of AI, developer workflows, machine learning frameworks, and GPU infrastructure.

Own the voice agent go-to-market: define category narrative, drive developer adoption to enterprise deployment, lead product launches, craft positioning and battlecards, enable sales with collateral and proof points, collaborate on market and competitive intelligence, produce developer-facing content, and build repeatable AI-assisted PMM workflows.

Lead solutions marketing for voice AI use cases and verticals: craft narratives, decks, demos, battlecards, proof points, and web copy; enable sales and demand gen; measure pipeline impact and build AI-powered content production systems.

Own the commercial strategy for Contentstack’s Content Cloud product line, including positioning, packaging, launches, pricing, competitive strategy, buyer narratives, and field readiness. Drive renewal and expansion across the installed base, lead competitive intelligence and enterprise deal support, measure launch adoption, represent the company in market-facing activities, and mentor product marketing colleagues. Partner closely with Product, Sales, Marketing, customers, analysts, and executives.

Own positioning, messaging, and go-to-market strategy for an enterprise portfolio of AI and product lifecycle management solutions. Lead product launches, customer and competitive research, sales enablement, solution content, and cross-functional alignment. Translate complex technology into customer benefits, inform product roadmaps with market insights, and measure launch performance. The role requires strong B2B product marketing experience, ideally in food and beverage supply chains, with knowledge of food safety, regulatory, PLM, or formulation preferred.

Own product marketing for Gladly’s Agent Harness and AI Core platforms. Develop technical positioning, messaging, launch strategies, sales enablement, competitive intelligence, and narrative assets. Translate AI agent behavior, evaluation, steering, and measurement into credible messaging for CX leaders and technical buyers. Manage tier-one launches end to end while balancing two product areas as a senior individual contributor with minimal oversight.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Owns TaxSys product marketing by developing positioning, value stories, ROI proof points, sales and demo enablement, client adoption programs, implementation communications, competitive intelligence, and customer proof. Partners cross-functionally with Product, Sales, Client Success, Content, and Customer Marketing to expand the platform into new markets and improve content, training, and campaign effectiveness. Requires strong strategic writing, presentations, executive communication, and evidence-based decision-making.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Lead product marketing for Workstream’s HR, payroll, hiring, and AI products. Own positioning, messaging, go-to-market launches, pricing and packaging input, sales enablement, competitive analysis, customer proof, and content. Manage a team of three, collaborate with revenue, sales, content, and design teams, and use AI tools to accelerate research and execution. The role is based in San Francisco with at least four in-office days weekly and occasional travel.

Own go-to-market strategy, positioning, messaging, content, sales enablement, and market narrative for Varonis Atlas, an AI security platform. Translate complex AI security concepts into compelling buyer and executive stories, lead launches, support analyst and PR efforts, monitor market and regulatory trends, and equip sales teams to compete in a rapidly evolving category.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

Own partner marketing strategy for an embedded financing platform, including positioning, messaging, partner-rep campaigns, product launches, enablement assets, events, and pipeline generation. Build scalable AI-powered workflows for sales teams, test new marketing plays, and measure success through partner-rep engagement, retention, and funded-deal velocity. The role requires strong B2B partner or product marketing experience, data fluency, persuasive copywriting, and ownership of measurable outcomes.

Lead go-to-market execution and product marketing for Salesforce Agentforce. Develop sales plays, enablement programs, demos, messaging, pricing narratives, and AI-powered seller tools. Partner with Product, Sales, Strategy, and cross-cloud teams to accelerate adoption, pipeline growth, and revenue. Use field insights and usage data to identify blockers, improve readiness, and refine programs across global selling organizations.

Leads and coaches a product marketing team while owning go-to-market strategy, positioning, messaging, market research, persona development, competitive intelligence, and sales enablement for Benevity’s enterprise platform. Partners with Product, Sales, Customer Success, Content, Website, and Demand Generation teams to align strategy, deliver customer insights, support launches, and strengthen the buyer journey.