Top Senior Product Marketing Manager Jobs in San Francisco, CA

Develop product positioning, messaging, launch strategies, sales enablement, partner content, webinars, and event programs for Fieldguide’s corporate internal audit product. Collaborate with product, sales, customer success, marketing, and resellers to align go-to-market execution. Own buyer personas, competitive intelligence, ICP definition, qualification criteria, and pricing feedback while building expertise with corporate internal audit stakeholders and advisory firms.

Develop product positioning, messaging, buyer personas, and go-to-market strategies for Fieldguide’s risk advisory software. Create sales enablement materials, train sales teams, support customer success, and partner with solutions engineering on demos. Own the customer advisory board, product blog, newsletter, webinars, case studies, and customer proof content while coordinating cross-functional launches and managing concurrent workstreams.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own product positioning, messaging, competitive intelligence, analyst relationships, product launches, sales enablement, and pricing strategy for a B2B healthcare AI platform. Partner with Product, Sales, Demand Generation, and Revenue leadership to drive pipeline and ARR growth, establish GTM processes, and build the product marketing function.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Leads marketing strategy and execution for Heartflow Plaque Analysis, driving customer adoption and utilization. Responsibilities include developing positioning, value propositions, messaging, omnichannel campaigns, sales enablement, thought leadership, and adoption strategies. The role partners with Marketing, Sales, Medical Affairs, and field advisory teams, manages timelines, establishes performance metrics, and uses data to evaluate marketing effectiveness in the cardiovascular healthcare market.

Own the product marketing strategy for Guidewire ClaimCenter, positioning its claims transformation, automation, AI, and workflow capabilities for P&C insurers. Develop messaging, technical content, sales enablement, go-to-market plans, conference presentations, customer workshops, market intelligence, and advocacy programs. Partner with product, engineering, sales, and solution consulting teams to drive adoption, pipeline, and measurable customer business outcomes.

Lead DigitalOcean’s product marketing strategy for its AI cloud platform. Responsibilities include developing market narratives, translating complex AI architecture into customer value, leading and scaling a product marketing team, orchestrating go-to-market launches, creating sales enablement materials, analyzing competitive differentiation, and maintaining deep empathy for technical buyers and customers.

Develop product positioning, messaging, go-to-market strategies, integrated campaigns, sales enablement, and competitive materials for Modern Health’s mental health benefits platform. Partner cross-functionally with Product, Sales, Clinical, Marketing, Partnerships, and leadership to launch initiatives, align stakeholders, improve adoption, and translate customer and market insights into compelling narratives and coordinated execution.

Own Smith.ai’s product marketing function, including positioning, messaging, website strategy, product launches, lifecycle marketing, customer insights, competitive intelligence, sales enablement, and content development. Build programs that improve awareness, adoption, activation, retention, and conversion while partnering with Product, Growth, Sales, Customer Success, and Design. Establish a differentiated narrative for legal technology and SMB professional services audiences.

Own product marketing for Colibri Group’s Healthcare B2B portfolio, including positioning, messaging, buyer research, competitive intelligence, go-to-market planning, product launches, sales enablement, and performance measurement. Partner cross-functionally with Product, Sales, Marketing, Client Success, Engineering, and Content teams to align priorities and translate complex healthcare solutions into compelling market narratives.

Own sales enablement and product marketing for cybersecurity and AI resilience solutions. Responsibilities include developing positioning and messaging, creating sales collateral, leading sales onboarding and certification programs, supporting product launches, partnering with Product and Sales, gathering field feedback, and measuring enablement effectiveness. The role translates complex technical capabilities into clear, compelling, sales-ready content and training.

Senior Product Marketing Manager role at Reveal Technology, a defense and national security software startup. The posting provides minimal responsibility and qualification details, but the position will support marketing for products serving defense, security, and public safety missions. Compensation includes salary, commission, and equity, with benefits including healthcare, retirement matching, paid time off, and a home office stipend.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, market strategy, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling value propositions, lead cross-functional go-to-market execution, use customer and competitive intelligence to guide decisions, and measure impact across pipeline, trials, conversion, adoption, and revenue. Apply AI tools to improve product marketing efficiency and scale.

Lead product marketing for Foley’s SaaS platform, owning positioning, messaging, pricing, packaging, launches, product training, competitive insights, and AI commercialization. Build repeatable marketing processes, enable Sales and Customer Success, measure outcomes, and influence cross-functional decisions through customer and market evidence. The role is primarily remote within approved US states, with occasional office visits for collaboration, training, and events.

Own product marketing for a dedicated business line by developing positioning, value propositions, go-to-market plans, launch calendars, sales enablement, and customer insights. Partner cross-functionally with Product, Sales, Customer Success, and Marketing to launch products, train teams, conduct customer and competitive research, and improve adoption and sales effectiveness.

Own end-to-end product marketing for a significant product portfolio, including go-to-market strategy, positioning, messaging, launches, sales enablement, competitive intelligence, and product advocacy. Translate complex eDiscovery and AI-driven capabilities into compelling customer value, drive adoption and pipeline growth, support strategic deals, and align Product, Sales, and Marketing leadership.

Owns positioning, messaging, and go-to-market strategy for Heartflow’s workflow-oriented platform capabilities. Develops persona-based narratives, launch plans, sales enablement, customer collateral, and workflow content. Partners with Product, Sales, Clinical, Customer Success, and Marketing teams to translate technical capabilities into customer value. Supports field teams, trains sales and clinical organizations, gathers customer and KOL insights, and monitors competitive trends in clinical workflow tools.

Own Encord Platform messaging across use cases, verticals, and personas. Develop positioning, value propositions, customer stories, sales enablement, website content, campaigns, and event materials. Partner with product, engineering, sales, and growth marketing teams to refine offerings, support go-to-market plans, and engage enterprise AI customers. Serve as a technical platform expert, including presenting and demonstrating products to prospects and at events.

Own product marketing for Hightouch’s CDP, MarTech, data, and AI offerings. Develop positioning, go-to-market strategies, launches, integrated campaigns, website messaging, case studies, sales enablement, internal communications, and customer-facing content. Conduct market and user research, competitive analysis, and product evangelism through events, engagements, and webinars while collaborating with Marketing, Sales, Partnerships, and Product teams.

Lead product marketing for a consumer rewards platform during a six-month leave coverage contract. Responsibilities include auditing user journeys, identifying conversion opportunities, conducting market and competitive research, leading go-to-market strategy with cross-functional teams, building scalable marketing systems, and translating analytics into strategic recommendations.

Lead product positioning, pricing, and go-to-market for an AI-forward SaaS compliance platform. Embed with Product to decode roadmaps, own end-to-end launches, create customer-facing assets, host webinars, and align Sales/CS/Support to drive adoption and expansion.

Lead product marketing for Veeam Data Platform by developing outreach, web, content, launch, and campaign strategies. Translate complex data protection, cloud, virtualization, security, and resilience technologies into compelling customer-focused messaging. Create demos, videos, webinars, and sales enablement assets while partnering with product management, strategy, campaigns, and analytics teams. Refine positioning, personas, ICPs, use cases, and performance metrics to drive customer acquisition, expansion, and market growth.

The Manager will lead marketing initiatives for NBA 2K, focusing on player engagement and retention through strategic campaigns and content creation.

Lead product positioning, messaging, sales enablement, content creation, go-to-market launches, competitive intelligence, and campaign support for cybersecurity products. Collaborate with product, sales, engineering, customer success, enablement, and security operations teams to translate technical capabilities into compelling materials for technical and business audiences. Research MDR and adjacent cybersecurity markets, engage analysts and external stakeholders, and develop launch plans, webinars, battlecards, presentations, and customer-facing content.