Founded in 2013, we started Madison Reed with a simple mission: To make luxurious, at-home hair color with ingredients you can feel good about. At the forefront of innovation, we created the first ever smart 6-Free permanent hair color: Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. And we added hair-loving nutrients including keratin, argan oil, and ginseng root extract to protect and pamper hair. Madison Reed is revolutionizing the $50 billion hair care industry by making personal care more personal and by offering best-in-class products formulated under strict standards that truly raise the bar. Our deep commitment to the “client” experience paired with our dedication to technology and product innovation has fostered an extremely dedicated, consistently-growing fan base. We are a company built on integrity, innovation, responsibility and love. Headquartered in San Francisco’s colorful Mission neighborhood, our team is over 60+ strong. We are backed by leading investors such as: Norwest Partners, True Ventures, Comcast Ventures and Maveron.