Owns RTB House’s performance media measurement strategy across products. Responsibilities include defining measurement taxonomies, evaluating attribution, incrementality, MMM, and MTA methodologies, managing third-party measurement partners, developing testing playbooks, piloting identity and measurement approaches, translating insights into market-facing messaging, and training commercial teams. The role requires hands-on performance media buying or oversight experience and strong ability to communicate measurement concepts, limitations, and results to technical, executive, and commercial audiences.